Market Strategies International is continuing to expand its international reach and increase its global investments with the opening of its London, UK office effective immediately.
The London office is located at 15 Old Bailey in the heart of the city near St. Paul's.
Led by European Managing Director Bob Qureshi, the London office is currently hiring market researchers with significant experience and an understanding of worldwide trends. This office will allow Market Strategies to provide even more personalized service for its clients with global locations or countries headquartered in such regions as Western and Eastern Europe, the Middle East and Africa.
Market Strategies opened its Hong Kong office earlier in 2008. It has five main offices and several satellite offices located throughout the United States.
"This is the next step in our strategy to serve our global clients in the technology, communications, financial services and pharmaceutical industries," said Market Strategies Chairman and CEO Andrew Morrison, Ph.D. "We have been conducting quantitative and qualitative studies throughout Europe for over a decade.
"We feel this office will further support the value we offer in industry expertise, actionable insight, superior science and global knowledge," Morrison added.
The European office will work with multiple fieldwork companies that best meet each client's needs. That flexibility allows Market Strategies to integrate its own industry segment and market science professionals with data gathering teams anywhere in the world.
Research professionals that will be located in London will be responsible for client-facing services and for providing complex survey research, concept and product testing both business and consumer research for global blue-chip companies Qureshi said.
Over the last decade, Market Strategies has worked with a number of its existing clients in Europe and Asia. For example, Market Strategies' Healthcare research group has commissioned a European Oncology and Hematology study that has revealed how pharmaceutical and other healthcare companies can more effectively market to physicians.
Qureshi is excited about the opportunity to support Market Strategies' global expansion efforts.
"The fact that we concentrate on five distinct industries and have unmatched experience in those industries is a huge plus for me," Qureshi said. "I am thrilled to be joining an organization that is truly about consulting and providing added value to its clients around the world."