Market Strategies International

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Finding the Winner–Maximizing Ad Effectiveness among the Affluent

Designing effective ad campaigns is becoming increasingly difficult as companies are getting more and more creative in vying for the attention of consumers. With less glitz and glamour than the newest smartphone or blockbuster movie, financial services firms are facing an even harder challenge in competing for the attention of their audience. See how Cogent Reports helped.

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Is the Next Big Bank a Bank?

Could Amazon be the next big bank? Market Strategies’ research reveals that half of consumers would trust a company that does not specialize in banking to provide their banking.

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