European Pensions Open to Adding New Managers to Their Lineups

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European Pensions Adding Managers to Their Lineups

This year, there is an increased opportunity for new manager additions among international institutional investors. Significantly fewer institutions are likely to add zero new managers to their lineups in the next 12 months when compared with two years ago. Organizations in the UK, Switzerland and France are most likely to anticipate additions to their lineup, expecting to add a mean of 0.8, 0.6 and 0.6 managers, respectively. How can firms seize this opportunity and increase their share of the market?

Number of New Managers Likely to Add in Next 12 Months

The criteria institutions use to evaluate asset managers before adding, or conversely removing, them from their lineups differ by country. To capitalize on the opportunities and maximize their consideration potential, asset management firms must ensure that they are meeting these criteria.

In the UK, having a local presence remains the leading factor when institutions evaluate asset managers. These institutions also cite investment philosophy, research process, investment performance, and service and support model as important criteria in their selection process. Swiss institutions are most likely to focus on brand reputation and investment performance. Swiss organizations also consider investment team, local presence and financial stability among their leading selection criteria. Finally, French institutions are most likely to consider brand reputation and financial stability in their assessment of new managers. Service and support model and organizational stability are also likely to factor into the selection process.

Firms looking to maintain or increase their market share internationally must understand the key differences in priorities between countries and the effect those priorities can have on the selection process. Monitoring these differences and changes year over year will enable firms to adjust their messaging and strategic plans for the different markets they serve, increasing firms’ overall success and profitability internationally.

To learn how your firm can leverage the International Institutional Investor Brandscape report to increase acquisition, minimize attrition and maximize brand equity, review an overview of the report.


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This entry was posted in Brand and Messaging, Financial Services and tagged , , , by Linda York. Bookmark the permalink.
Linda York

About Linda York

Linda York is a senior vice president in the Syndicated Research division where she leads the Wealth Management Syndicated Research & Consulting practice. She has over 20 years of experience in financial services spanning responsibilities in finance, marketing and business strategy. Before joining Market Strategies, Linda was the practice director of Syndicated Research at Cogent Research, where she managed the product development and execution process for syndicated research projects and consulted with dozens of clients in the retail and institutional wealth management space. She earned an MBA in marketing from the University of Connecticut and a bachelor’s degree in mathematics from Mount Holyoke College. Linda is an avid equestrian and a two-time finisher of the Boston Marathon.

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