Market Strategies International is a market research company focused on helping our clients make confident business decisions. We give people a voice in the products, services and policies that affect their lives, and strive to make market research a positive force for our clients and society.
- Recent Posts
- Consumer & Retail
- Energy
- Financial Services
- Healthcare
- Life Sciences
- Technology
- Telecommunications
Full FreshMR RSS FeedGet via email
Advisors’ Top Reason for Selling Annuities
Reply
Insights Powered by Cogent Reports™
Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity Products
Annuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the near future. At the same time, the composition of advisors is changing, as many advisors shift further toward fee-based compensation models. Annuity providers have an opportunity to support advisors using a variety of compensation models through this transition while highlighting the important benefits annuity products can bring to advisors and their clients.
When asked how important a list of factors was as reasons for selling annuities to clients, advisors cite the ability to generate guaranteed income in retirement as the top factor. In fact, over three-quarters (76%) of advisors, regardless of compensation type, cite this factor as very important. Diving into different types of annuities reveals that retirement income products and guaranteed rates are also among the leading consideration drivers for variable and fixed annuities, respectively. Continue reading
- Dear Energy Santa: Three Wishes for Energy Utilities Leave a reply
- Is There a Future for Financial Wellness Programs? Leave a reply
- How Energy Utility Brands Should Develop KPIs Leave a reply
- How Your Brick-and-Mortar Retail Store Can Survive the Online Retail Wave Leave a reply
- Affluent Investors: Big Emotions and Purchase Intent Leave a reply
- The Financial and Emotional Upside of Marketing to Caregivers Leave a reply
- Financial Planning Games: Financial Advisors Compete Head-to-head with Planning Websites Leave a reply
- How to Optimize Go-to-market Strategies Quickly and Efficiently Leave a reply
- My Mom, a Caregiver: Portrait of an Overlooked Hero Leave a reply
Consumer & Retail RSS FeedGet via email
How Your Brick-and-Mortar Retail Store Can Survive the Online Retail Wave
There’s no doubt that online sales are growing. In fact, at 16%, online retail sales growth is swiftly outpacing in-store sales growth, which stands at 3.4%. But before you close up shop, consider the other side of this story: Most … Continue reading
How to Optimize Go-to-market Strategies Quickly and Efficiently
Lessons from the Consumer Packaged Goods Industry The telecom industry has always been innovative, but the innovation has been mostly incremental. Over the past century, we had telegraphs, then wired telephones, then wireless phones, then cell phones, and now we … Continue reading
Making VR a Market Research Reality
Virtual Reality Is More Than Fun and Games Over the past four years, a flurry of product introductions has created significant buzz around the area of virtual reality (VR), and much of the hype is well deserved. Users confirm that … Continue reading
Energy RSS FeedGet via email
Dear Energy Santa: Three Wishes for Energy Utilities
With digital transformation occurring at breakneck pace, it is time to shift gears. Our wish list revolves around reinvigorating your brand and your approach to customer experience so that more people can “believe” in you again.You may be asking; why … Continue reading
How Energy Utility Brands Should Develop KPIs
As utilities face increasing deregulation and competition from distributed generation, they need to refocus their key performance indicators (KPIs) on metrics that describe customer actions and sentiment rather than on the somewhat passive metric of operational satisfaction.Recently, utility executives have … Continue reading
Three Things Utilities Can Do to Delight Their Customers
Insights Powered by Cogent Reports™ This article is not about building the fundamentals for strong customer engagement: operational excellence, a strong brand and value-added product offerings. Instead, it’s about the moments that catch customers off guard—in a good way—and how … Continue reading
Financial Services RSS FeedGet via email
Advisors’ Top Reason for Selling Annuities
Insights Powered by Cogent Reports™ Amid Rising Sales, Advisors Cite Guaranteed Retirement Income as Top Reason for Selling Annuity ProductsAnnuity sales are rebounding and advisors expect to maintain, or even increase, their use of annuity products in the … Continue reading
Is There a Future for Financial Wellness Programs?
Insights Powered by Cogent Reports™ Financial wellness programs were greeted with great hopes when they first debuted. But is the prognosis for their long-term success starting to flag? Amid signs that such programs have not been as impactful as … Continue reading
Affluent Investors: Big Emotions and Purchase Intent
Insights Powered by Cogent Reports™ Ready-to-act Investors Reacted to Positive Market Environment in Q3 2018No one appreciates being told that they “are overreacting,” especially in the midst of expressing a big emotion. On the contrary, having one’s feelings … Continue reading
Healthcare RSS FeedGet via email
The Financial and Emotional Upside of Marketing to Caregivers
Healthcare marketers may be talking to the people who use their products—but are they talking to the people who buy their products? It’s an important distinction, and in many cases, these two stakeholders may not be the same.In a recent … Continue reading
My Mom, a Caregiver: Portrait of an Overlooked Hero
How the Healthcare Industry Is Failing 29% of the US Population If you’re like me, you have firsthand experience watching someone you love care for the health of another person. I watched my mother care for her husband of 50 … Continue reading
Will Uber Health and Lyft Concierge Change Healthcare?
This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading
Life Sciences RSS FeedGet via email
New Research: Pharmaceutical Companies are Overlooking a Key Audience
I never used to pay attention to anything in the healthcare industry. As someone young and healthy with no medical conditions, I rarely went to the doctor and ignored drug commercials. That all changed when I met my husband. After … Continue reading
Measuring Physician Relationships in a Changing Pharma Environment
The world is always changing, and the pharmaceutical industry is no exception. The Way Things WereCustomer experience research in pharma used to be heavily centered on sales representative performance because they were the “face” of the pharma company and the primary … Continue reading
Doctor’s Orders: Why Patient Engagement Matters
Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading
Technology RSS FeedGet via email
Making VR a Market Research Reality
Virtual Reality Is More Than Fun and Games Over the past four years, a flurry of product introductions has created significant buzz around the area of virtual reality (VR), and much of the hype is well deserved. Users confirm that … Continue reading
Will Uber Health and Lyft Concierge Change Healthcare?
This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading
Amazon Is At It Again: Disrupting Healthcare and Pharma
Amazon already has a deep hook in the book, retail, delivery service, music, video, restaurant and even grocery space. It looks like healthcare is its next big target. Healthcare is a broad arena tangled in complexities. Most consumers struggle with … Continue reading
Telecommunications RSS Feed Get via email
How to Optimize Go-to-market Strategies Quickly and Efficiently
Lessons from the Consumer Packaged Goods Industry The telecom industry has always been innovative, but the innovation has been mostly incremental. Over the past century, we had telegraphs, then wired telephones, then wireless phones, then cell phones, and now we … Continue reading
Measuring Sponsorship Value in a Changing Digital Landscape
It’s been three-plus years since I wrote an article on measuring the value of sponsorships, and to this day I still get regular emails and calls about it. Years ago I worked for a large, global CPG company that plowed … Continue reading
Death of Net Neutrality Is Not Necessarily a Good Thing for ISPs
New Market Strategies study reveals consumer attitudes on “fast” and “slow” lanes Many industries are closely watching the future of net neutrality. Just last month, the Senate voted to preserve net neutrality, blocking a Federal Communications Commission plan to undo rules … Continue reading