Home

Market Strategies International is a market research company focused on helping our clients make confident business decisions. We give people a voice in the products, services and policies that affect their lives, and strive to make market research a positive force for our clients and society.

How Your Brick-and-Mortar Retail Store Can Survive the Online Retail Wave

How Brick and Mortar Retail Can Survive the Online WaveThere’s no doubt that online sales are growing. In fact, at 16%, online retail sales growth is swiftly outpacing in-store sales growth, which stands at 3.4%. But before you close up shop, consider the other side of this story: Most of that growth is attributed to brick-and-mortar retailers adding online sales to their mix. Plus, when it comes to total sales, brick-and-mortar stores lead the way. In 2017, in-store sales increased by $152.7 billion, while ecommerce and online sales increased by only $62.5 billion.

So, while the Amazon effect is very real, it’s not as scary as it seems. But that doesn’t mean you can ignore the fact that digital is woven into the daily lives of your customers, or that many of them enjoy the ease and convenience of shopping for some of their favorite items from the comfort of their own couch.

What it does mean is that if you want your customers to continue visiting your brick-and-mortar store, you’ll need to make a few changes. Continue reading

  1. Affluent Investors: Big Emotions and Purchase Intent Leave a reply
  2. The Financial and Emotional Upside of Marketing to Caregivers Leave a reply
  3. Financial Planning Games: Financial Advisors Compete Head-to-head with Planning Websites Leave a reply
  4. How to Optimize Go-to-market Strategies Quickly and Efficiently Leave a reply
  5. My Mom, a Caregiver: Portrait of an Overlooked Hero Leave a reply
  6. Common Traps of Top-performing Customer Experience Programs Leave a reply
  7. Investing Is Not a “One Emotion” Sport Leave a reply
  8. Building Effective Apps and Websites for Advisors Leave a reply
  9. DC Plan Advisors Are Leveling Up Leave a reply

How to Optimize Go-to-market Strategies Quickly and Efficiently

Lessons from the Consumer Packaged Goods Industry The telecom industry has always been innovative, but the innovation has been mostly incremental. Over the past century, we had telegraphs, then wired telephones, then wireless phones, then cell phones, and now we … Continue reading

View All

Three Things Utilities Can Do to Delight Their Customers

Insights Powered by Cogent Reports™   This article is not about building the fundamentals for strong customer engagement: operational excellence, a strong brand and value-added product offerings. Instead, it’s about the moments that catch customers off guard—in a good way—and how … Continue reading

How to Manage Utility Net Promoter Score Performance

Insights Powered by Cogent Reports™    “And when you speak of me, speak well.” Bull Durham  As utilities seek to evolve their customer management performance goals beyond traditional customer satisfaction metrics, utilities are evaluating updated measures and management approaches that … Continue reading

View All

Affluent Investors: Big Emotions and Purchase Intent

Insights Powered by Cogent Reports™     Ready-to-act Investors Reacted to Positive Market Environment in Q3 2018No one appreciates being told that they “are overreacting,” especially in the midst of expressing a big emotion. On the contrary, having one’s feelings … Continue reading

Financial Planning Games: Financial Advisors Compete Head-to-head with Planning Websites

Insights Powered by Cogent Reports™    My firm’s CEO, Melissa Sauter, lives by the motto, “fail to plan, plan to fail,” and encourages her employees to do so as well. Based on life’s often harsh lessons around preparation, “fail to … Continue reading

View All

Will Uber Health and Lyft Concierge Change Healthcare?

This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading

View All

New Research: Pharmaceutical Companies are Overlooking a Key Audience

I never used to pay attention to anything in the healthcare industry. As someone young and healthy with no medical conditions, I rarely went to the doctor and ignored drug commercials. That all changed when I met my husband. After … Continue reading

Measuring Physician Relationships in a Changing Pharma Environment

The world is always changing, and the pharmaceutical industry is no exception. The Way Things WereCustomer experience research in pharma used to be heavily centered on sales representative performance because they were the “face” of the pharma company and the primary … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

View All

Will Uber Health and Lyft Concierge Change Healthcare?

This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading

View All

How to Optimize Go-to-market Strategies Quickly and Efficiently

Lessons from the Consumer Packaged Goods Industry The telecom industry has always been innovative, but the innovation has been mostly incremental. Over the past century, we had telegraphs, then wired telephones, then wireless phones, then cell phones, and now we … Continue reading

Death of Net Neutrality Is Not Necessarily a Good Thing for ISPs

New Market Strategies study reveals consumer attitudes on “fast” and “slow” lanes   Many industries are closely watching the future of net neutrality. Just last month, the Senate voted to preserve net neutrality, blocking a Federal Communications Commission plan to undo rules … Continue reading

View All