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Will Uber Health and Lyft Concierge Change Healthcare?
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This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing their scheduled doctor appointments due to transportation issues each year. Rideshare services may particularly benefit older Americans, Medicaid patients and those with chronic diseases to help keep appointments and get care. Uber and Lyft have identified a wide-open opportunity that could significantly improve their business and simultaneously reduce healthcare costs and improve quality care. Continue reading
- Mobile Apps Boost Advisor Consideration Leave a reply
- Financial Literacy: Exploring the Financial Terms Consumers Do and Do Not Understand Leave a reply
- Maintaining Data Security and Compliance in Market Research Leave a reply
- Going Beyond Target Consumers to Drive Your Innovation Journey Leave a reply
- Nike Takes a Knee Leave a reply
- Measuring Sponsorship Value in a Changing Digital Landscape Leave a reply
- The Rise of Model Portfolios—A Blessing or a Curse for Asset Managers? Leave a reply
- The Reason Many DC Participant Communication Programs Fail Leave a reply
- Technology Changed the Purchase Journey, Now Research Has to Change Too 1 Reply
Consumer & Retail RSS FeedGet via email
Going Beyond Target Consumers to Drive Your Innovation Journey
Editor’s Note: If you’re attending the 2018 Corporate Researchers Conference, please join Gwen Ishmael and Paul Ponsford of Delta Faucet Company for “#TomBradyFail—An Innovation Lesson from the New England Patriots” on Wednesday, October 10. Their talk will dive deep into this … Continue reading
Nike Takes a Knee
Is Nike’s advertising deal with Colin Kaepernick a genius move or a PR disaster? Nike recently marked the 30th anniversary of its iconic “Just Do It” campaign by launching new ads featuring NFL player Colin Kaepernick, a move that instantly raised … Continue reading
Brand Evolution Is Hard—But It Doesn’t Have to Be Unnecessarily Risky
For many global companies, brand evolution is a natural part of running the business. As consumer attitudes and lifestyles change, so must brands if they want to continue to deliver value to their customers.But in an effort to remain relevant, … Continue reading
Energy RSS FeedGet via email
Three Principles of Effective Innovation for Utilities
New products and technologies are changing how customers interact with their energy provider and have opened up opportunities to offer additional products and services designed to drive engagement, trust and revenue. The utility of the future will need to engage … Continue reading
How to Manage Utility Net Promoter Score Performance
“And when you speak of me, speak well.” Bull Durham As utilities seek to evolve their customer management performance goals beyond traditional customer satisfaction metrics, utilities are evaluating updated measures and management approaches that better reflect success in the transforming … Continue reading
The Unique Value of Utility Marketplaces
It is not a secret that energy utilities need to focus on strengthening customer relationships through brand and product efforts as brands like Tesla, Apple and Google are increasingly building consumer mindshare in the energy space. The good news is that … Continue reading
Financial Services RSS FeedGet via email
Mobile Apps Boost Advisor Consideration
Insights Powered by Cogent Reports™ Whether due to the increasing reliance on technology, the desire to reduce marketing costs, better segmentation or a combination of all of these, it’s clear that asset managers are streamlining their advisor marketing efforts. … Continue reading
Financial Literacy: Exploring the Financial Terms Consumers Do and Do Not Understand
The financial literacy of employees and investors remains an ongoing concern. The common definition of literacy is “competence or knowledge in a specified area.” As organizations seek to evaluate financial literacy, it is important to focus on the competence factor … Continue reading
The Rise of Model Portfolios—A Blessing or a Curse for Asset Managers?
Insights Powered by Cogent Reports™ The vast majority of advisors rely on model portfolios to meet the needs of their investment clients, further distancing the underlying asset managers from the financial professionals using their products. Many firms are struggling … Continue reading
Healthcare RSS FeedGet via email
Will Uber Health and Lyft Concierge Change Healthcare?
This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading
Amazon Is At It Again: Disrupting Healthcare and Pharma
Amazon already has a deep hook in the book, retail, delivery service, music, video, restaurant and even grocery space. It looks like healthcare is its next big target. Healthcare is a broad arena tangled in complexities. Most consumers struggle with … Continue reading
What’s a Health System? It Turns Out Most Consumers Don’t Know
Recently I attended the Healthcare Marketing & Physician Strategies Summit (HMPSS) in Salt Lake City. The number of breakout sessions about CRM platforms, paid search strategies, EMR/customer integration, AI learning and cutting-edge tracking of ROI was overwhelming. Data-driven marketing decisions … Continue reading
Life Sciences RSS FeedGet via email
New Research: Pharmaceutical Companies are Overlooking a Key Audience
I never used to pay attention to anything in the healthcare industry. As someone young and healthy with no medical conditions, I rarely went to the doctor and ignored drug commercials. That all changed when I met my husband. After … Continue reading
Measuring Physician Relationships in a Changing Pharma Environment
The world is always changing, and the pharmaceutical industry is no exception. The Way Things WereCustomer experience research in pharma used to be heavily centered on sales representative performance because they were the “face” of the pharma company and the primary … Continue reading
Doctor’s Orders: Why Patient Engagement Matters
Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading
Technology RSS FeedGet via email
Will Uber Health and Lyft Concierge Change Healthcare?
This year Uber and Lyft formally entered the healthcare market to offer rideshare services to nonemergency patients for transportation to scheduled doctor appointments. Patient no-shows are a prevalent problem in the US, with an estimated 3.6 million Americans reportedly missing … Continue reading
Amazon Is At It Again: Disrupting Healthcare and Pharma
Amazon already has a deep hook in the book, retail, delivery service, music, video, restaurant and even grocery space. It looks like healthcare is its next big target. Healthcare is a broad arena tangled in complexities. Most consumers struggle with … Continue reading
Death of Net Neutrality Is Not Necessarily a Good Thing for ISPs
New Market Strategies study reveals consumer attitudes on “fast” and “slow” lanes Many industries are closely watching the future of net neutrality. Just last month, the Senate voted to preserve net neutrality, blocking a Federal Communications Commission plan to undo rules … Continue reading
Telecommunications RSS Feed Get via email
Measuring Sponsorship Value in a Changing Digital Landscape
It’s been three-plus years since I wrote an article on measuring the value of sponsorships, and to this day I still get regular emails and calls about it. Years ago I worked for a large, global CPG company that plowed … Continue reading
Death of Net Neutrality Is Not Necessarily a Good Thing for ISPs
New Market Strategies study reveals consumer attitudes on “fast” and “slow” lanes Many industries are closely watching the future of net neutrality. Just last month, the Senate voted to preserve net neutrality, blocking a Federal Communications Commission plan to undo rules … Continue reading
Xfinity Mobile’s Surprising Impact on the Cable Industry
Consumers now see Comcast as a major Quad Play provider, new data shows Editor’s Note: This is the final installment of a three-part blog series based on a new, independent research study called “The Xfinity Mobile Effect.” As Comcast marks the … Continue reading