Market Strategies International

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Market Strategies International Announces Tech & Telecom Appointments

Market Strategies International, one of the world’s leading market research consultancies, today announced that Paul Hartley has been promoted to SVP, managing director of the Technology and Telecommunications division, effective immediately. He is assuming the role vacated by Jean Malarkey, a 20-year market research veteran, who recently announced her retirement.

HartleyHartley leads the 30-member Tech & Telecom team in delivering innovative research solutions to Fortune 500 clients. He has more than 20 years of experience in the global tech and telecom sectors, with the last decade focused on the US market, where he has led large research projects with clients such as AT&T, T-Mobile, Google, Intel, Sprint, Comcast, Charter, Time Warner Cable, CenturyLink, Cisco, Oracle and IBM. He has also lived and worked in the UK and South Africa, working extensively with market-leading telecom and tech customers in Europe, Middle East/Africa and Asia.

“Paul’s deep subject matter expertise and his hands-on approach to managing everything from large tracking studies and international qual to B2B research and new methodologies will serve our Tech and Telecom clients extremely well,” said Melissa Sauter, president of Market Strategies. “We owe Jean a huge debt of gratitude for forging a strong, unified team and growing the division significantly during her tenure, and we’re delighted that she is going to continue to serve the company as a senior consultant on a project basis.”

AdmirandIn addition, Market Strategies announced that Leigh Admirand has joined the Tech & Telecom team as a senior vice president. Leigh joins the company from Vision Critical, where she spent the last nine years executing custom research engagements and insight communities for Intel, Microsoft, IBM, Lenovo and Samsung. She has also led Ipsos’ tech practice in San Francisco and served Lockheed in global business development for commercial satellites.

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