Market Strategies International

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Game Mechanics in Market Research

What gameplay mechanics can we apply to research? In the December 2011 issue of Research, Erin Leedy and Erica Ruyle of Market Strategies International pick out some of the most promising and explain how they might work.

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Why ISO 20252 Really Matters

In December, Market Strategies certified to the ISO 20252 standard. While some say ISO works against innovation, Dr. Reg Baker disagrees. When all is said and done, Reg believes ISO comes down to four pretty basic things that make change easier.

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