Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.

Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 

Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

Published Article

Oncology Leadership Important for Pharmaceutical Companies

Image leadership is more important than ever before in the field of oncology, according to an article written by Market Strategies’ Peter Carlin, Ellen Gordon, Ph.D., Ruchika Kapur and Shannon Clancy that appears in the June 2009 issue of Oncology Business Review .

Case Study

Identifying Emotional Elements to Strengthen Brand Equity

Market Strategies develops an engaging, energizing and enjoyable experience for research participants of Baltimore Gas & Electric. The result is added insight into how this energy utility can communicate its desired brand attributes to customers.

Who Do You Trust? U.S. and U.K. Financial Consumers Grapple With the Global Economic Crisis

May 12, 2009 – More than half of financial services consumers in the United States and United Kingdom say their household income has been adversely impacted by the current economic crisis, according to a new Market Strategies International research study.

Oncology Key Opinion Leaders Identify Genentech as Image Leader in New MSImage Study

February 17, 2009 – Key Opinion Leaders (KOLs) are more narrowly focused than office-based colleagues on a company’s science and innovative capability as the key drivers of corporate image, according to the results of the new 2009 MSImage study released Market Strategies.

How to Design Best-In-Class IVR/ASR Automated Phone Systems

June 29-30, 2009
Chicago, IL