Market Strategies International

Featured Library Item

Fielding the Harvard Impact Study

Quirk's Marketing Research Review takes a look at the unique data-gathering process behind the Harvard Impact Study, which sought to quantify the global economic and social impact of Harvard alumni.

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Broken Guitars and Broken Promises

New tech and telecom research reveals that, on average, customers are willing to pay 17% more for something if it is supported by a C2B mobile messaging channel. Download the research report now.

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