Market Strategies International

Featured Library Item

Advisor Marketing Recall: 2016 Year in Review

Based on our 2016 Advisor Touchpoints™ data, this white paper provides insights into the mutual fund, ETF and variable annuity providers that created the strongest connections with advisors as well as the share of voice achieved by leading providers across nine individual marketing touches.

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Recent Blog Post

Aligning for Success: Innovating with Clear Eyes

Qualitative researchers often cast a wide net to ensure no insight is left unconsidered, and many apply this logic to innovation work, but this approach can lead to non-actionable results. To succeed in innovation, it’s important stay focused on where you want (and don’t want) to go.

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