Market Strategies International

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Fielding the Harvard Impact Study

Quirk's Marketing Research Review takes a look at the unique data-gathering process behind the Harvard Impact Study, which sought to quantify the global economic and social impact of Harvard alumni.

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How Big is Your Piece of the Millennial Pie?

Introducing “Banking & Millennials,” a three-part blog series for banks struggling to establish relationships with Millennials. If you think it's hard to attract Millennials because they lack cash to invest and save, then you need to read today's installment.

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