Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.

Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 

Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

White Paper

Approaches to Solving the Wireless-Only Problem in Household Telephone Surveys

Over the past few years the proportion of the US adult population with a cell phone but no landline phone has been steadily increasing. The implications for survey research are significant. This June 2010 white paper is must reading for everyone proposing and executing telephone studies.

Published Report 

AAPOR Task Force Chaired by Reg Baker Releases Report on Online Panels

Avoid nonprobability online panels when one of your research objectives is to accurately estimate population values. This is one of the key findings from a report on online panels recently released by an AAPOR Task Force. The Task Force, chaired by Market Strategies President Reg Baker, spent the past 18 months evaluating the reliability of online panels.

White Paper

Choosing Between Telephone and Online for Survey Data Collection

In his January 2010 white paper, Dr. Reg Baker, chief operating officer of Market Strategies International, offers a framework for evaluating online versus telephone as a data collection method. Dr. Baker examines the pros and cons of these competing methods, including survey goals, accuracy and bias, to help researchers consider the criteria essential to making an informed decision.

E2 (Energy + Environment) Study Reveals Distinct Segments of Energy Consumers

April 29, 2010 – Americans fall into five distinct segments when it comes to their energy and environmental outlook, and how energy companies understand the nuances of these segments can make or break the success of their strategies.

Market Strategies’ U.K. & U.S. Study Highlighted in American Banker

March 3, 2010 – The March 1, 2010 issue of American Banker and its sister publication, U.S. Banker , prominently featured Market Strategies’ recent self-funded study, “Consumer Reactions in the U.S. and U.K. to the Global Financial Crisis.

SCAM ALERT

An organization with no connection to Market Strategies has been sending fraudulent checks to consumers appearing to come from Market Strategies, along with a letter asking those consumers to engage in a mystery shopping program. This is a scam and not a legitimate business proposition. These are not Market Strategies checks and Market Strategies has not authorized that letter and is in no way involved in that shopping program. Anyone receiving such a mailing should not attempt to deposit or cash the check or in any way attempt to follow the instructions in the letter, but rather should instead click here  to file a mail fraud complaint with the U.S. Postal Service.

Conference 

IJMR Research Methods Forum 2010

Market Strategies' president and COO, Reg Baker, will speak at the annual IJMR Research Methods Forum.

November 2, 2010
London, UK