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Marketing to Millennials Report

This report from Market Strategies' landmark "Marketing to Millennials" study provides concrete and actionable information on how to effectively market to Millennials, particularly using different social media platforms.

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Market Research that Serves a Higher Purpose

My market research team is about to start working on a project for a new oncology product. During the kick-off meeting, someone wondered aloud how many potential lives this new treatment may save. It’s a profound and humbling thought...

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