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NG&E: Five Tips for Building Strong and Enduring Customer Relationships

Engagement is one of the key factors that prevents utilities from developing strong relationships with their customers. In an article written for the March 2015 edition of Natural Gas & Electric, Chris Oberle reviews 5 areas to increase customer engagement among utilities. "Oberle, C. (2015, March). Five tips for building strong and enduring customer relationships. Natural Gas & Electricity 38/8, ©2015 Wiley Periodicals, Inc., a Wiley company."

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Four Things to Consider When Choosing a Research Methodology

When it comes to methodologies, market researchers can fall victim to the desire for the latest and greatest. It's easy for marketing scientists to propose an advanced solution, but it's important to make sure the analytics we propose are really necessary to answer the business question.

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