Market Strategies International

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MROC Insight on Uninsured Americans

In this Quirk's article, Dawn Hunter and Jessica Bettelheim use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of insights MROCs can generate.

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The Participant is in Charge

People want to take surveys on their mobile devices. They want those surveys to last no more than 10 minutes. And they have to be “thumb friendly.” Do your surveys meet these standards?

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