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Recent Blog Post

How to Engage Three Loyal Customer Archetypes

On FreshMR today, Randall Hula explains that loyal customers generally fall into one of three categories--Passive Loyals, Captive Loyals and Passionate Loyals--each requiring a different method to engage and stay engaged.

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Current News and Events

Webinar: Strengthen Your Utility's Brand

Wednesday, September 17, 2014 — This webinar will identify how to optimize the three areas of product experience—product design, benefits awareness and usage—to create stronger customer relationships.

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