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Solutions & Methods

Solutions

Our Ph.D. marketing scientists employ powerful proprietary tools in customer satisfaction and loyalty, brand management, market opportunity assessment, communications and more.


Methods & Analytics 

Exacting, proven survey methodologies and science underlie how we design research programs, ask questions, collect data and analyze results—yielding insights that solve unique business challenges. 


Usability Evaluation

Our usability and human factors experts excel at making your business processes and customer touch points efficient and effective for your customers. 

Knowledge Center

IVR-ASR Energy Benchmarking Report

The 2008 IVR-ASR (Interactive Voice Response and Automated Speech Recognition) Energy Benchmarking Report that examines and ranks the effectiveness of systems developed by energy companies is now available.



Identifying Customers for Self-Service Channels via MSInnovation

One of the nation’s largest property and casualty insurance companies requested assistance from Market Strategies International in developing an approach to direct sales and self-service via new channels. After assessing the client’s goals a team of experienced market research professionals recommended a discrete choice-based conjoint analysis.



Maximizing a Company’s Brand Strength

Determine optimal brand architecture for a product being developed by a sub-branded company whose corporate parent brand has been steadily overshadowing its own brand equity.



News

** FRAUD ALERT **

An organization with no connection to Market Strategies has been sending fraudulent checks to consumers appearing to come from Market Strategies, along with a letter asking those consumers to engage in a mystery shopping program and wire money. THIS IS A SCAM and not a legitimate business proposition. These are not Market Strategies checks and Market Strategies has not authorized that letter and is in no way involved in that shopping program. Anyone receiving such a mailing should not attempt to deposit or cash the check or in any way follow the instructions in the letter, but should instead click here  to file a mail fraud complaint with the U.S. Postal Service.

Genentech Remains #1 Among Oncologists and Hematologists in Market Strategies’ 2008 MSImage Oncology and Hematology Study

April 8, 2008 – Market Strategies International has released the results from its 2008 MSImage Oncology and Hematology syndicated study that identifies which pharmaceutical company’s are perceived to have the best market image among oncologists and hematologists.
 

Consumers find HP photo printers easier to use

Consumers looking to buy a photo printer that’s easy to use should turn to HP, according to a report by market research firm Doxus.
 

Events

AAPOR 63rd Anual Conference 

May 15-18, 2008 
New Orleans, LA  

Presentation: “Response Rate and Coverage Bias Experiments from a Recurring Health Care Study”
By: Colleen Carlin and Dan Zahs
    


AMA, 19th Annual Advanced Research Techniques Forum 

June 15-18, 2008
Asheville, NC

Presentation: “An Empirical Test of Pricing Techniques”
By: Beau Martin and Bob Rayner
 

 
 
 

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