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How Smart Quantitative Research Optimizes Corporate Innovation

How Smart Quantitative Research Optimizes Corporate Innovation

As discussed recently in the blog Forging a Clear Path to Corporate Innovation, involving consumers in the innovation process leads to a richer pipeline of new product ideas. Even in the absence of this approach, companies are constantly generating ideas for new products. With all these ideas coming in—from consumers, employees, management, consultants—on which should management develop into full concepts for testing?

Given the relatively low rate of success for new product launches (less than 3% of new consumer packaged goods exceed first-year sales of $50 million—considered the benchmark of a highly successful launch; HBR, April 2011), and the cost and time in developing and testing concepts, selecting the right ideas for deeper concept testing is critical.

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  1. Aligning for Success: Innovating with Clear Eyes Leave a reply
  2. The Financial Sector Is Up. Building Trust Is Key to Keeping that Momentum Leave a reply
  3. Is Amazon Chime Poised to Disrupt the Workplace? 1 Reply
  4. Going Beyond Traditional Advisor Segments to Increase Marketing ROI Leave a reply
  5. Studies Show Optimism Is an Economic Catalyst Leave a reply
  6. Institutions’ Growing Appetite for Risk Leave a reply
  7. New Forces Dramatically Impact Financial Advisors Leave a reply
  8. The Fight for Today’s Video Consumer: How to thrive in a rapidly evolving industry Leave a reply
  9. Forging a Clear PATH to Corporate Innovation Leave a reply

How Smart Quantitative Research Optimizes Corporate Innovation

As discussed recently in the blog Forging a Clear Path to Corporate Innovation, involving consumers in the innovation process leads to a richer pipeline of new product ideas. Even in the absence of this approach, companies are constantly generating ideas … Continue reading

Aligning for Success: Innovating with Clear Eyes

It’s common for qualitative research practitioners to cast a wide net to ensure no insight is left unconsidered, and many apply the same logic to their innovation efforts, aiming for the big, blue sky with the hopes of capturing a … Continue reading

Forging a Clear PATH to Corporate Innovation

A clear definition of innovation, leadership who supports it and employees empowered to execute it are hallmarks of a strong innovation-oriented company. But, as my colleague Paul Donagher noted in Innovation Journey: Is It Better to be Lucky or Good?, … Continue reading

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How Georgia Power Uses Research to Optimize Customer Experience

I recently sat down Don Hodson, head of customer experience (CX) at Georgia Power (GPC), to discuss how GPC is maximizing the effectiveness of its CX program. For energy brands that are working hard to create a positive, seamless experience … Continue reading

Are Solar Roads Coming to Your Utility Territory?

Solar roadways have captured the public’s imagination – see, for example, the viral “Solar FREAKIN’ Roadways” video produced by Solar Roadways and viewed more than 22 million times. And we certainly do use a lot of land for roads and … Continue reading

Seeking Right-Brained Chief Customer Officers

Hockey legend Wayne Gretzky once attributed his uncanny ability to read plays to, “I skate to where the puck is going to be.” That concept applies to utility chief customer officers and CX professionals; those who are tuned into consumer … Continue reading

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The Financial Sector Is Up. Building Trust Is Key to Keeping that Momentum

Editor’s note: This is part of our Trust and Value blog series for the financial services industry. In the coming months, we’ll share our thoughts and insight into what is happening and what we are seeing in the data we … Continue reading

Going Beyond Traditional Advisor Segments to Increase Marketing ROI

Insights Powered by Cogent Reports™    Asset managers are collecting more data on financial advisors than ever but often struggle to transform their CRM systems into relevant and meaningful opportunities for advisor outreach and engagement. Undoubtedly, the competition for the … Continue reading

Studies Show Optimism Is an Economic Catalyst

Market Strategies conducts numerous thought leadership studies for our clients. These studies are often released under the client brand so you may not even know they were conducted by us when you read about them in the New York Times … Continue reading

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Where should I go for care?

Understanding How Consumers Make Healthcare Decisions   It’s day two of my eight-year-old niece’s fever and it won’t break. Before her parents went on vacation, I promised to take care of her. Sure, she wasn’t feeling well, but it was just a … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

The Rise of Virtual Healthcare

How we “talk” and interact has changed. Heads down. Headphones on. Thumbs moving. It’s ironic that the more we focus on our small, handheld smartphone, the more we have access to the larger world around us. When sitting on a … Continue reading

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Measuring Physician Relationships in a Changing Pharma Environment

Editor’s Note: If your company needs to understand where to focus resources in an increasingly complex, multi-channel world, please join our Life Sciences division for Beyond Sales Effectiveness: A Holistic Measure of Stakeholder Experience on March 29.The world is always changing, and the … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

Why Pharma Ethnography is a Critical Investment

In the 1951 Disney adaptation of Lewis Carroll’s Alice in Wonderland, our protagonist finds herself in a bit of a predicament. Eager to catch the White Rabbit as he scurries off, Alice is too large to squeeze through the door … Continue reading

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Is Amazon Chime Poised to Disrupt the Workplace?

Key Takeaway: Given numerous entrants into the videoconferencing sector from established and emerging technology companies—including the recent introduction of Amazon Chime—the market leader position in this space is up for grabs. We at Market Strategies have a lot of questions … Continue reading

The Fight for Today’s Video Consumer: How to thrive in a rapidly evolving industry

Editor’s Note: This is the first of a three-part series on understanding the streaming video consumer. Be sure to bookmark FreshMR so you don’t miss an issue! It wasn’t long ago when consumers had three choices for video consumption: free … Continue reading

Beyond NPS: Multi-Measurement Approaches for Brand Health

Market Strategies is often asked to recommend research approaches that guide decisions about marketing and product/brand management. A topic that’s been of keen interest lately is brand health. NPS has been the “go-to” measure for some time, but we were … Continue reading

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Is Amazon Chime Poised to Disrupt the Workplace?

Key Takeaway: Given numerous entrants into the videoconferencing sector from established and emerging technology companies—including the recent introduction of Amazon Chime—the market leader position in this space is up for grabs. We at Market Strategies have a lot of questions … Continue reading

The Fight for Today’s Video Consumer: How to thrive in a rapidly evolving industry

Editor’s Note: This is the first of a three-part series on understanding the streaming video consumer. Be sure to bookmark FreshMR so you don’t miss an issue! It wasn’t long ago when consumers had three choices for video consumption: free … Continue reading

All iWant: Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are … Continue reading

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