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Finding Our Groove at The Quirk’s Event

vinylI was recently explaining the idea of an in-home interview to my husband. “You would never let someone into the house!” he replied, knowing that I would be skeptical, at best, if invited to participate in one. However, I would agree to participate in this type of immersive research. Even though I am unabashedly, undeniably and thoroughly biased, I believe that helps me understand why some of the busiest professionals working in some of the most sensitive and regulated industries agree to do the same.

Yes, financial advisors are busy. Yes, doctors have to be careful about what they say and share. Yet both are willing to meet with us at their offices and talk for rather lengthy periods of time. There are certain industries—financial services and healthcare being two prominent examples—where compliance concerns, traditional thinking and precedent can falsely limit the qualitative method possibilities.

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  1. Two Common Product Development Mistakes to Avoid Leave a reply
  2. Are Solar Roads Coming to Your Utility Territory? Leave a reply
  3. Financial Advisors and Investors at Odds Over DOL Fiduciary Ruling Leave a reply
  4. Stalwart Leadership in a Conflicted World Leave a reply
  5. Building Successful Advisory Relationships Leave a reply
  6. Seeking Right-Brained Chief Customer Officers Leave a reply
  7. Few Distributors Weather Decline in Investor Loyalty Leave a reply
  8. Affluent Ready-to-Act Investors Are Prime Media Targets Leave a reply
  9. Finding Ways to Maximize Engagement for Institutional Investment Products Leave a reply

Finding Our Groove at The Quirk’s Event

I was recently explaining the idea of an in-home interview to my husband. “You would never let someone into the house!” he replied, knowing that I would be skeptical, at best, if invited to participate in one. However, I would agree … Continue reading

How to Untangle the Omnishopper Journey Web

Editor’s Note: Download “The New Journey Dynamics: Understanding Today’s Shopper” for a brief, easily shareable presentation that outlines the process we use to help you identify why and how shoppers choose, buy and re-buy their favorite brands.Earlier this year, we … Continue reading

Legacy Restaurant Brands Show Appetite for Millennials

In May of this year, Applebee’s introduced its “hand-cut steaks over wood-fired grill” menu. It was a $40 million investment, and it hasn’t gone too well. In fact, Q2 sales were down 4%. It seems that, as far as consumers … Continue reading

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Are Solar Roads Coming to Your Utility Territory?

Solar roadways have captured the public’s imagination – see, for example, the viral “Solar FREAKIN’ Roadways” video produced by Solar Roadways and viewed more than 22 million times. And we certainly do use a lot of land for roads and … Continue reading

Seeking Right-Brained Chief Customer Officers

Hockey legend Wayne Gretzky once attributed his uncanny ability to read plays to, “I skate to where the puck is going to be.” That concept applies to utility chief customer officers and CX professionals; those who are tuned into consumer … Continue reading

Five Ways to Become a Three-Time Utility Customer Champion

We recently released our 2016 Utility Customer Champions, which awards gas, electric and combination utilities nationwide that have the highest scores on our proprietary Engaged Customer Relationship index. Among this list are 26 utilities that have “three-peated,” meaning they’ve been … Continue reading

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Finding Our Groove at The Quirk’s Event

I was recently explaining the idea of an in-home interview to my husband. “You would never let someone into the house!” he replied, knowing that I would be skeptical, at best, if invited to participate in one. However, I would agree … Continue reading

Financial Advisors and Investors at Odds Over DOL Fiduciary Ruling

Insights Powered by Cogent Reports™     The future of the DOL fiduciary ruling is anything but certain. We do know, however, that the majority of financial advisors have some concerns about the ruling, with six in ten advisors (60%) favoring … Continue reading

Stalwart Leadership in a Conflicted World

Insights Powered by Cogent Reports™     The “new normal” catch phrase emerged after the Great Recession, marking a new era in investment management. Predictions of high correlations, muted returns, increased volatility and sustained low interest rates were true for a … Continue reading

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Where should I go for care?

Understanding How Consumers Make Healthcare Decisions   It’s day two of my eight-year-old niece’s fever and it won’t break. Before her parents went on vacation, I promised to take care of her. Sure, she wasn’t feeling well, but it was just a … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

The Rise of Virtual Healthcare

How we “talk” and interact has changed. Heads down. Headphones on. Thumbs moving. It’s ironic that the more we focus on our small, handheld smartphone, the more we have access to the larger world around us. When sitting on a … Continue reading

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Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

Why Pharma Ethnography is a Critical Investment

In the 1951 Disney adaptation of Lewis Carroll’s Alice in Wonderland, our protagonist finds herself in a bit of a predicament. Eager to catch the White Rabbit as he scurries off, Alice is too large to squeeze through the door … Continue reading

Are PAPs the Panacea for What Ails Pharma Companies?

Sixty percent of Americans suffer from a chronic disease, making the need for affordable treatment options critical. Even with health insurance, sufferers struggle to manage their condition as prescription costs continue to rise and shift to the patient. The repercussions … Continue reading

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Beyond NPS: Multi-Measurement Approaches for Brand Health

Market Strategies is often asked to recommend research approaches that guide decisions about marketing and product/brand management. A topic that’s been of keen interest lately is brand health. NPS has been the “go-to” measure for some time, but we were … Continue reading

All iWant: Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are … Continue reading

The Rise of Virtual Healthcare

How we “talk” and interact has changed. Heads down. Headphones on. Thumbs moving. It’s ironic that the more we focus on our small, handheld smartphone, the more we have access to the larger world around us. When sitting on a … Continue reading

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All iWant: Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are … Continue reading

My Life of Fi

My Recent Experiences with Project Fi from GoogleAs your spring social calendar went from St. Patrick’s Day parties to the festivities of Cinco de Mayo, you might have overlooked another recent celebration in the telecommunications space. Project Fi (“Fi”), a … Continue reading

What Modern Romance Can Teach Us About Generational Research

I was recently inspired by Aziz Ansari’s book Modern Romance—a well-researched, insightful look into the rapid changes in modern social life: meeting, dating, coupling, cheating, uncoupling. His book provides many great lessons about a changing world, perhaps none more so … Continue reading

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