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Innovation Journey: Is It Better to be Lucky or Good?

Is it better to be lucky or good?

Editor’s Note: Our Consumer & Retail team is launching a blog series for the retail and FMCG industries. In the coming months, we’ll share our thoughts on recent advancements—backed by real-world examples—around the consumer journey from innovation and personalization to channel attribution/interaction and omnichannel marketing. Subscribe to FreshMR now so you don’t miss any updates.

The retail and FMCG industries face an uncertain marketplace where prior known certainties can no longer be relied upon. In that reality, there is nothing quite as exciting in product development research as helping clients discover the products of the future.

One notable example is the number of clients who have asked us to help them develop “company-specific norms.” Many clients have relied on ‘generic’ norms for their simulated market testing, but they’re now ready to move in a different direction. Why? One client responded quite clearly, “We’ve found ourselves developing concepts to ‘beat’ the testing process to move forward, rather than to actually meet consumer and market needs.” The tail was wagging the dog, and potential new products were being designed to beat the process. As a result, the process had become more important than the outcome. Changing the way they looked at normative data was just one way in which this company was trying to reassess their innovation journey to change success/failure outcomes.

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  1. Measuring Physician Relationships in a Changing Pharma Environment Leave a reply
  2. DC Advisors Don’t Feel Support in Wake of DOL Fiduciary Ruling Leave a reply
  3. How Georgia Power Uses Research to Optimize Customer Experience Leave a reply
  4. Ranks of Fee-Based Advisors Expected to Swell Leave a reply
  5. As DOL Fiduciary Rule Sits on Ice, Is It Thumbs Up or Thumbs Down for Advisors? Leave a reply
  6. Finding Our Groove at The Quirk’s Event Leave a reply
  7. Two Common Product Development Mistakes to Avoid Leave a reply
  8. Are Solar Roads Coming to Your Utility Territory? Leave a reply
  9. Financial Advisors and Investors at Odds Over DOL Fiduciary Ruling Leave a reply

Innovation Journey: Is It Better to be Lucky or Good?

Editor’s Note: Our Consumer & Retail team is launching a blog series for the retail and FMCG industries. In the coming months, we’ll share our thoughts on recent advancements—backed by real-world examples—around the consumer journey from innovation and personalization to … Continue reading

Finding Our Groove at The Quirk’s Event

I was recently explaining the idea of an in-home interview to my husband. “You would never let someone into the house!” he replied, knowing that I would be skeptical, at best, if invited to participate in one. However, I would agree … Continue reading

How to Untangle the Omnishopper Journey Web

Editor’s Note: Download “The New Journey Dynamics: Understanding Today’s Shopper” for a brief, easily shareable presentation that outlines the process we use to help you identify why and how shoppers choose, buy and re-buy their favorite brands.Earlier this year, we … Continue reading

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How Georgia Power Uses Research to Optimize Customer Experience

I recently sat down Don Hodson, head of customer experience (CX) at Georgia Power (GPC), to discuss how GPC is maximizing the effectiveness of its CX program. For energy brands that are working hard to create a positive, seamless experience … Continue reading

Are Solar Roads Coming to Your Utility Territory?

Solar roadways have captured the public’s imagination – see, for example, the viral “Solar FREAKIN’ Roadways” video produced by Solar Roadways and viewed more than 22 million times. And we certainly do use a lot of land for roads and … Continue reading

Seeking Right-Brained Chief Customer Officers

Hockey legend Wayne Gretzky once attributed his uncanny ability to read plays to, “I skate to where the puck is going to be.” That concept applies to utility chief customer officers and CX professionals; those who are tuned into consumer … Continue reading

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DC Advisors Don’t Feel Support in Wake of DOL Fiduciary Ruling

Insights Powered by Cogent Reports™    The Department of Labor (DOL) fiduciary ruling, despite not being fully enacted, as well as the recent calls for repeal and uncertainty regarding timing, has already altered the financial services industry substantially. Heightened fee … Continue reading

Ranks of Fee-Based Advisors Expected to Swell

Insights Powered by Cogent Reports™    Despite the uncertain fate of the Department of Labor fiduciary rule, we already see advisors changing their business practices. According to Cogent’s The Future of the Financial Advisor™ report, advisors earning at least three-quarters … Continue reading

As DOL Fiduciary Rule Sits on Ice, Is It Thumbs Up or Thumbs Down for Advisors?

Insights Powered by Cogent Reports™     While the Debate Continues, the Upside of the Ruling Lies With the InvestorWhether the Department of Labor (DOL) fiduciary rule continues to be delayed, eventually takes effect or ends up being repealed, the … Continue reading

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Where should I go for care?

Understanding How Consumers Make Healthcare Decisions   It’s day two of my eight-year-old niece’s fever and it won’t break. Before her parents went on vacation, I promised to take care of her. Sure, she wasn’t feeling well, but it was just a … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

The Rise of Virtual Healthcare

How we “talk” and interact has changed. Heads down. Headphones on. Thumbs moving. It’s ironic that the more we focus on our small, handheld smartphone, the more we have access to the larger world around us. When sitting on a … Continue reading

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Measuring Physician Relationships in a Changing Pharma Environment

Editor’s Note: If your company needs to understand where to focus resources in an increasingly complex, multi-channel world, please join our Life Sciences division for Beyond Sales Effectiveness: A Holistic Measure of Stakeholder Experience on March 29.The world is always changing, and the … Continue reading

Doctor’s Orders: Why Patient Engagement Matters

Ensuring that patients understand, accept and follow recommended treatment plans is the first step towards the best possible outcome—medically for the patient and financially for the healthcare delivery system. Similarly, physicians are in the best position to individualize this treatment … Continue reading

Why Pharma Ethnography is a Critical Investment

In the 1951 Disney adaptation of Lewis Carroll’s Alice in Wonderland, our protagonist finds herself in a bit of a predicament. Eager to catch the White Rabbit as he scurries off, Alice is too large to squeeze through the door … Continue reading

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Beyond NPS: Multi-Measurement Approaches for Brand Health

Market Strategies is often asked to recommend research approaches that guide decisions about marketing and product/brand management. A topic that’s been of keen interest lately is brand health. NPS has been the “go-to” measure for some time, but we were … Continue reading

All iWant: Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are … Continue reading

The Rise of Virtual Healthcare

How we “talk” and interact has changed. Heads down. Headphones on. Thumbs moving. It’s ironic that the more we focus on our small, handheld smartphone, the more we have access to the larger world around us. When sitting on a … Continue reading

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All iWant: Putting iPhone 7 Rumors to the Test

This summer has seen no shortage of analyst reports of what the soon-to-be-released iPhone 7 will look like and what features it will (and will not) possess. Continuing what has become an annual frenzy of leaks and predictions, rumors are … Continue reading

My Life of Fi

My Recent Experiences with Project Fi from GoogleAs your spring social calendar went from St. Patrick’s Day parties to the festivities of Cinco de Mayo, you might have overlooked another recent celebration in the telecommunications space. Project Fi (“Fi”), a … Continue reading

What Modern Romance Can Teach Us About Generational Research

I was recently inspired by Aziz Ansari’s book Modern Romance—a well-researched, insightful look into the rapid changes in modern social life: meeting, dating, coupling, cheating, uncoupling. His book provides many great lessons about a changing world, perhaps none more so … Continue reading

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