Market Strategies International


Business Customers Rate 15 Utilities as Most Trusted Brands

Fifteen electric utilities are being recognized as Most Trusted Brands among business customers after scoring an average 32 points higher (775) than the overall industry score of 743 (on a 1,000-point maximum scale). These and other findings are part of Utility Trusted Brand & Customer Engagement™: Business, a Cogent Reports™ study by Market Strategies International

“Brand Trust is essential to the utility industry’s ability to build effective innovation, energy management and environmental programs. Utilities that are perceived as trusted business partners are already more successful at gaining customer support for these programs,” said Chris Oberle, senior vice president at Market Strategies.

The study analyzes more than 50 consumption, environmental, service, digital and rate offerings. Most Trusted Brand utilities have higher usage of these offerings and higher demand for future usage of these programs.  

“With so much industry product development being conducted on environmental issues, distributed resources, energy consumption and alternative rates, the time is now to build and maintain strong brand trust levels among business customers,” continued Oberle.

The study, now in its third year, provdes brand tracking and benchmark performance of 60 electric utilities among 10,486 utility business customers. The Brand Trust index is based on 35 rating questions that relate to six factors: Customer Focus, Community Support, Reliable Quality, Communications Effectiveness, Environmental Dedication and Company Reputation & Advocacy.

Those achieving top-quartile performance on Brand Trust are designated Most Trusted Brands among business customers. Click here to see the scores of all 60 electric utilities.

 Most Trusted Business Partners  Brand Trust Index
 Georgia Power  795
 Los Angeles Department of Water & Power  793
 MidAmerican Energy  784
 Con Edison  782
 Idaho Power  781
 Alabama Power  777
 Pacific Power  777
 Florida Power & Light  776
 Puget Sound Energy  774
 Southwestern Electric Power Company  771
 Ameren Illinois  768
 Entergy  765
 PSE&G  762
 Southern California Edison  761
 KCP&L  760
 Scores above 500 indicate a positive level of brand trust

About the Utility Trusted Brand & Customer Engagement: Business Report

Market Strategies conducted surveys among 10,486 business customers of 60 electric utility companies (based on business customer counts). Utilities within the same region are given equal weight in order to balance the influence of each utility’s customers on survey results. Market Strategies will supply the exact wording of any survey question upon request. 

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