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Survey Gamification: Old Wine in New Bottles?

Gamification has been the hottest MR topic of 2011. There has been no shortage of creative thinking about how the principles underlying games might be used in a research setting to uncover new insights. And a good deal of controversy as well. Some of the most visible work has been in attempts to gamify online surveys where concerns about respondent engagement have been especially pronounced. Listen as Market Strategies' Reg Baker weighs in on the use of game mechanics in market research.

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