Market Strategies International

Event: Monday, October 23, 2017

Innovation for Utilities

Consumers are becoming increasingly energy savvy, and utilities are well positioned to serve their emerging needs. But do consumers actually look to their utility for solutions? Based on ground-breaking research covering 130,000 customers across 130 U.S. utilities, this presentation will provide actionable insights into consumer demand trends and how utilities can successfully meet the demand while increasing brand trust and customer satisfaction. Case studies from Market Strategies International will illustrate how these insights can be further refined into market-ready offerings and will highlight best practices from utilities across the country.

Key takeaways include:
• What types of new products and services are consumers most willing to accept from a utility?
• What have other utilities implemented successfully?
• How can my utility determine which new products or services it should invest in first
K.C. Boyce, Senior Product Director, Energy and Syndicated
Christian Riepe, Senior Director, Energy

Date: October 23-24, 2017
Location: The LINQ, Las Vegas


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