Market Strategies International

Privacy Policy

Market Strategies International is committed to protecting the privacy of all information we collect from our clients and from research participants. This policy applies to all client and personal information that we collect or use in the course of conducting our business. This policy covers all client information and research participant data housed at any Market Strategies facility or stored on the Market Strategies network. Anyone who has access to such information or data must follow this policy.

Client Information

We treat all information we receive from clients as confidential and do not use the information for any purpose other than to fulfill our obligations to them. We keep client information secure at all times, and prevent the misuse and unauthorized disclosure of it by our employees or any third parties.

Research Participant Information

All responses to our research are completely confidential. We collect data in our studies for research purposes only, and our use of that information will be limited to that purpose. Research participant answers will not be used by any entity as an aid for sales.

Research participation is voluntary and sample members always have the opportunity to decline involvement or to "opt out" of the research after agreeing to participate. We do not collect personal information without research participant consent.

We do not rent, sell or give personal information to any third party for the purpose of directly marketing any products or services. In some cases we may need to share personal information with third parties that provide research services in support of the research project. Any third party that receives personal information is obligated to follow all of the same privacy protection regulations as followed by Market Strategies.

At their request, we give research participants access to the personal information we have collected about them. We correct any information that is inaccurate or incomplete, change their consent status, or have their personal information deleted.


We do not contact children under the age of 18 without consent from a parent, guardian, or an accredited Institutional Review Board.

Opt Out Policy

If you wish to be removed from Market Strategies' email or phone contact lists, please complete our Do Not Contact form.

Information Security

We maintain all necessary physical, electronic and procedural security measures to help safeguard client data and personal information. Third parties that provide us with support or services may also receive client data or personal information, and we require them to maintain security measures similar to ours with respect to such information.

Data Integrity

Market Strategies International will take reasonable steps to ensure the personal data is accurate, complete, current and relevant, being used only to fulfill our obligations to our clients.

EU-U.S. Privacy Shield

Market Strategies International complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Market Strategies has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

In compliance with the Privacy Shield Principles, Market Strategies commits to resolve complaints about our collection or use of your personal information. Individuals in the European Union (EU) with inquiries or complaints regarding our Privacy Shield policy should first contact Market Strategies at

Market Strategies has further committed to cooperate with EU data protection authorities (DPAs) with regard to unresolved Privacy Shield complaints. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact the EU DPAs for more information or to file a complaint. The services of EU DPAs are provided at no cost to you.

Market Strategies may be required to disclose personal information in response to a lawful request by public authorities, including meeting national security or law enforcement requirements. Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel created by the U.S. Department of Commerce and the European Commission.

Any data to be transferred for any reason is limited and for specified research purposes only. Any vendors or third parties working with or for Market Strategies are contractually obligated to comply with Market Strategies guidelines for confidentiality and data security, and in compliance with Insights Association requirements. When transferring data to a third party acting as an agent, the agent is obligated to provide at least the same level of privacy protection as is required by Privacy Shield. When acting as a controller, any third parties to whom data is transferred are obligated to maintain at least the same level of privacy protection as required by Privacy Shield. In any case of onward transfer to third parties, Market Strategies is potentially liable unless it can be proved that we are not responsible for the event giving rise to the damage.

Market Strategies strictly abides by Insights Association rules of participation. You can opt-out of any and all participation at any time with no penalty or hesitation. Your participation is entirely voluntary. If you wish to be removed from Market Strategies' email or phone contact lists, please complete our Do Not Contact form. If there’s an opportunity to participate in a non-survey research activity, and if this opportunity includes any sort of media or self-identification, you will always be asked for permission to participate in said activities PRIOR to collection of data. You can continue participation in other research activities and choose not to participate in anything that identifies you in special research requests, with no penalty or hesitation. All participation is by permission only. You may discontinue your participation in research with Market Strategies at any time. Any communication requesting participation by others in the household will be clearly communicated to the primary research participation, with no requirement for participation. Data remains secure via all Insights Association guidelines.

Online Tracking

Market Strategies International respects the voluntary nature of research participation, and protects our survey respondents’ identities when collecting market research responses online. Personal information is only collected when the research participant deliberately and voluntarily provides it. The only use of their web browsing activity is to ensure a stable, error-free survey experience.

The only information we collect from visitors to our corporate website is the information they voluntarily provide on the Email Us form. Otherwise, the only use of their web browsing activity is to generate aggregate traffic reporting statistics for the website.

Whether or not we receive Do Not Track request signals from a web browser, we will never use browsing activity information from our survey respondents to provide or offer third party advertising content.


As members of the Insights Association and European Society of Opinion and Marketing Research (ESOMAR), we strive to model our policies according to those guidelines. We are also subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). If you are concerned about our use of personal or client information, please contact us by email at or by telephone at 800.420.9366 and ask to speak to our Privacy Officer.

Changes in the Privacy Statement

We may update this Privacy Statement from time to time by posting an amended version of the statement on the Market Strategies International Web site. Please refer to this policy regularly. If at any time we decide to use personally identifiable information in a different manner than was stated at the time it was collected, we will notify you directly via email for your consent.

Legal Obligations

Under certain circumstances permitted or required by law (for example, in connection with law enforcement investigations), we may be required to disclose client data or personal information without giving notice.