News
There's always something going on at Market Strategies International. Find out about the latest market research news and developments in our company and with our partners here.
Recent News
Cogent Reports™: Genentech Regains Its Dominance in Image Among Oncologists
New Cogent Reports study shows Genentech has made notable gains as the top oncology franchise among oncologists over the past year.
Cogent Reports™: Staying Close to Investors Pays Off For Distributors
According to Cogent Reports, hard evidence exists that USAA earns its loyalty stripes by staying close to customers, and competitors would be wise to do the same.
Cogent Reports™: Oncology Assistance Programs Build Loyalty Among Physicians
New Cogent Reports study reveals biopharmaceutical companies that administer Patient Assistance Programs (PAPs) exceptionally well can lead to more prescriptions for the cancer medications these companies manufacture.
Cogent Reports™: $280 Billion Likely Headed to Rollover IRAs in 2014
One in ten (9%) investors with at least $100,000 in investable assets is likely to roll over a total estimated $280 billion into IRAs this year.
Cogent Reports™: Retail Business Still Drives DC Plan Specialists' Perceptions
A new study by Cogent Reports reveals that financial advisors who focus on the defined contribution (DC) plan market still hold the bulk of their total AUM with individual clients.
Cogent Reports™: While Equity Markets Heat Up, Investors' Appetite for Risk Remains in a Deep Freeze
Despite positive growth in the market, investors are still not willing to take on more risk.
Market Strategies International Promotes Hasting and Nicol to Vice President
Market Strategies International announced today it has promoted Tish Hasting to vice president, Analytics, and Sue Nicol to vice president, Research Management.
Market Strategies International Hires Five Research Professionals
Market Strategies International announced today it has hired five research professionals in its Technology, Healthcare, Telecommunications and Energy Divisions.
Cogent Reports™: Mid-Sized Institutions Best Bet for US Asset Management Firms Seeking Opportunities Abroad
New research on the international institutional marketplace reveals US-based asset managers are in prime position to win more business outside the US among mid-sized institutions.
Cogent Reports™: Managed Account Use Expected to Grow Three Times Faster for ETFs than Mutual Funds
A new report focused on managed account trends among financial advisors reveals the usage of ETF-managed accounts will far outpace adoption of other solutions.
Cogent Reports™: LPL and Raymond James Most Likely to Attract Breakaway Brokers
Why financial advisors switch channels and which Broker/Dealer firms rank highest among the advisors likely to move to a new firm.
Majority of American Consumers Would Consider Residential Solar Installations, Even When Educated on Costs
New research from Market Strategies International finds that interest in residential solar installations is stronger and broader than expected among American consumers.
Consumers Want Local Utilities to Take Charge of Electric Vehicle (EV) Charging, but Don't Know if They Can
New research from Market Strategies International finds that American consumers are becoming less optimistic about electric vehicles and their expectations of ownership.
ETF Wholesalers Missing Opportunity with Advisors
Compared to their peers who represent mutual fund or variable annuity (VA) products, ETF wholesalers receive significantly lower ratings from advisors for two critical satisfaction measures: effectively demonstrating an understanding of an advisor's business, and recommending products that are well suited to an individual's practice.
Advisor “Touches” at a Five Year High
Financial service providers are reaching out to advisors more than ever before―not just through email and print mailings, but also through newer modes like webinars and social media.
Asset Managers Build Momentum by Standing Out in a Crowd
While investment performance remains paramount, advisors are also placing greater importance on understanding, and recognizing, asset managers' unique investment processes or expertise in specific asset classes.
Traditional Managers Poised to Ride the Next Wave of ETFs
Despite declining fund use among advisors, traditional mutual fund managers, particularly large fund complexes, are positioned to play a leading role in the next phase of the ETF revolution, the rollout of active ETFs.
Market Strategies Ranked 20th Largest Market Research Firm in the US
Market Strategies International is the 20th largest market research firm in the US, according to “The 2013 Honomichl Top 50 Report,” published annually in Marketing News.
Study: “Good Enough” Only Goes So Far for Private-Label OTC Medications
Many consumers prefer name-brand OTC medications for treating urgent conditions or when purchasing products for their children.
Plan Sponsors Forecast Change to DC Investment Menus
Signaling imminent change in the defined contribution (DC) investment marketplace, just over half (51%) of plan sponsors say they will modify their investment line-up over the next 12 months, which is up considerably from the 44% of sponsors that anticipated changes one year ago.
Market Strategies International names Keith Bossey SVP, Financial Services Division
He is responsible for managing and growing key client relationships, and he will play a large role in broadening Market Strategies' brand presence in the financial services sector.
Market Strategies International Acquires Cogent Research
The principals of Cogent, John Meunier and Christy White, will co-lead Market Strategies' new Syndicated Division as managing directors.
Market Strategies International Acquires Cogent Research
Since 1996, Cogent Research has delivered critical market insight and strategic consulting to leading asset management firms, investment distributors and insurance companies.
Survey: Apple and Samsung to Grow Smartphone Market Share at Expense of Mid-Market Manufacturers
Apple and Samsung will only grow stronger in the near term, as more than 80 and 60 percent of their customers, respectively, say they will stay with them, according to a survey by Market Strategies International.
Survey: T-Mobile Poised to Take the Fight to the Competition
Positive customer feedback reinforces T-Mobile's contract-free “un-carrier” strategy according to a recent survey by Market Strategies International.