Image capture technique utilizing mobile devices as recording tools.
Approach that explores underlying needs and emotional triggers using projective techniques and a proprietary analytic process.
Turnkey approach to develop, identify and evaluate marketing and product solutions.
Virtual qualitative methodologies conducted among geographically dispersed or difficult-to-reach respondents.
Ethnography / Exploration
In-depth customer immersion research to explore consumers' preferences, motivations and interactions with brands and products in the environment where they happen.
Respondents create their own videos to show their experiences, attitudes and needs related to a marketing topic or question.
Advocacy / Sentiment
Online collection protocol to extract information from web and social media conversations.
Contact us to learn more, or call +1.800.420.9366.