Early Stage Market Research
Identify need states and white space for innovation, new product development and market positioning.
Methods Utilized:
Photo Safari
Image capture technique utilizing mobile devices as recording tools.
Psychodiagnostic Approaches
Approach that explores underlying needs and emotional triggers using projective techniques and a proprietary analytic process.
Tactical Workshops
Turnkey approach to develop, identify and evaluate marketing and product solutions.
Online Methodologies
Virtual qualitative methodologies conducted among geographically dispersed or difficult-to-reach respondents.
Ethnography / Exploration
In-depth customer immersion research to explore consumers' preferences, motivations and interactions with brands and products in the environment where they happen.
Video Diaries
Respondents create their own videos to show their experiences, attitudes and needs related to a marketing topic or question.
Advocacy / Sentiment
Online collection protocol to extract information from web and social media conversations.
Contact us to learn more, or call +1.800.420.9366.