The following case studies are just a few examples of our successes. See how intelligent research, effective marketing strategies and impactful results helped our clients better meet the needs of their customers, earn stronger positions in the marketplace and make confident decisions to grow their organizations.
To find out more about a specific case study, or to learn how our knowledge could be applied to your business, contact us.
In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.
A natural gas provider needed to understand customer sensitivity to a potential rate increase, specifically pinpointing where customers perceive the additional charge to be too high.
A consumer packaged goods company needed opportunities for innovation and a positioning for a new over-the-counter cold medicine.
A home healthcare company needed fuel for innovation and development of products and services for elderly care.
A leading manufacturer/distributor of nutrition products wanted to develop an innovation pipeline of healthy-aging products that could be leveraged to drive long-term sustainable growth within the nutrition category.
A financial services company needed a motivating proposition for a credit card product aimed at “revolver” credit consumers.
A company wanted to know how consumer investors use ETFs and what tools they use to make financial purchase decisions in order to fill investing gaps in their product line.
One of the nation's largest insurance companies needed to develop an approach to direct sales and self-service via new channels.
A telecommunications company wanted to explore whether the market would accept alternative ways to pay for wireless service in order to develop differentiating payment options for their customers.