Market Strategies International

Library

Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Why Credit Card ‘Side Perks' Are Disappearing

In this Nerd Wallet article, Mike Berinato shares findings from a Market Strategies financial services study, which reveals why the mass catalog approach isn't working well for card issuers.

Product Development for Energy Utilities

Tesla, Apple and Google are looking for opportunities to disrupt the longtime-standing business of providing energy services. This is a flexible and modular guide to help utilities innovate products and put utilities back in the driver's seat as trusted advisors to their customers.

Case Study: Advisor Data, On-Demand

In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.

“The “Haves” and “Have Nots” Among the Internet of Things”

The Internet of Things (IoT) market has tremendous potential and is highly competitive. But for the IoT market to fulfill its potential, companies developing products and services in this space need to figure out how to better connect with consumers.This report will help companies better understand how to connect with consumers and gain a competitive advantage.

The Path to Credit Card Differentiation

This report will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty.

Sneak Peek from StreamOn™ Report

StreamOn is a study on the consumer needs driving the rapidly changing and increasingly competitive streaming video marketplace. Download a sneak peek to see what's inside.

Engaging Businesses in a New Era of Utility-Customer Relationships

Facing eroding profitability, increased customer choice, and regulatory and customer pressure to boost demand-side programs, it's clear that energy utilities and retailers must strengthen their customer relationships. This white paper was written with EnerNOC.

NG&E: Five Tips for Building Strong and Enduring Customer Relationships

Engagement is one of the key factors that prevents utilities from developing strong relationships with their customers. In an article written for the March 2015 edition of Natural Gas & Electric, Chris Oberle reviews 5 areas to increase customer engagement among utilities. "Oberle, C. (2015, March). Five tips for building strong and enduring customer relationships. Natural Gas & Electricity 38/8, ©2015 Wiley Periodicals, Inc., a Wiley company."