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In this Nerd Wallet article, Mike Berinato shares findings from a Market Strategies financial services study, which reveals why the mass catalog approach isn't working well for card issuers.
Tesla, Apple and Google are looking for opportunities to disrupt the longtime-standing business of providing energy services. This is a flexible and modular guide to help utilities innovate products and put utilities back in the driver's seat as trusted advisors to their customers.
In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.
In this Forbes article, Mike Berinato shares findings from a Market Strategies financial services study, which reveal which credit card features consumers really want.
The Internet of Things (IoT) market has tremendous potential and is highly competitive. But for the IoT market to fulfill its potential, companies developing products and services in this space need to figure out how to better connect with consumers.This report will help companies better understand how to connect with consumers and gain a competitive advantage.
This report will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty.
StreamOn is a study on the consumer needs driving the rapidly changing and increasingly competitive streaming video marketplace. Download a sneak peek to see what's inside.
A natural gas provider needed to understand customer sensitivity to a potential rate increase, specifically pinpointing where customers perceive the additional charge to be too high.
Facing eroding profitability, increased customer choice, and regulatory and customer pressure to boost demand-side programs, it's clear that energy utilities and retailers must strengthen their customer relationships. This white paper was written with EnerNOC.
Engagement is one of the key factors that prevents utilities from developing strong relationships with their customers. In an article written for the March 2015 edition of Natural Gas & Electric, Chris Oberle reviews 5 areas to increase customer engagement among utilities. "Oberle, C. (2015, March). Five tips for building strong and enduring customer relationships. Natural Gas & Electricity 38/8, ©2015 Wiley Periodicals, Inc., a Wiley company."