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There are dozens, if not hundreds, of asset managers courting institutional business. But the complexity and variety of clients and desired outcomes make it challenging for these players to differentiate themselves. Sharing findings from the US Institutional Investor Brandscape report, this webinar gives concrete strategies for asset managers coveting institutional dollars.
The defined contribution plan market is increasingly dynamic with a variety of industry forces and innovations at play, and so, too, is the makeup of the DC advisor population. It's imperative for providers to recognize these changes and adapt their strategies to stay competitive and build market share. This webinar explores how the profile of DC advisors is changing
As the trend toward customer-centricity in the retirement industry continues, how do plan sponsors manage the many needs of DC participants to offer a successful retirement plan? Understanding how plan sponsor and plan participant priorities and perspectives align and differ will give providers and asset managers a competitive edge. Watch this webinar to learn more.
As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of fans.
It’s imperative for asset managers not to lose sight of what’s most important to advisors. The companies that stand to gain the most are those that can understand the diverse needs of the advisor population and then leverage that understanding to better reach and serve individual advisors.
Despite the historic bull market in 2017 that boosted performance for many investment strategies, institutional investors' overall satisfaction with their existing asset managers has declined sharply from the previous year. Yet, in spite of these negative trends, there are some intriguing alternatives for asset managers looking to meet the changing needs of institutional investors.
Designing effective ad campaigns is becoming increasingly difficult as companies are getting more and more creative in vying for the attention of consumers. With less glitz and glamour than the newest smartphone or blockbuster movie, financial services firms are facing an even harder challenge in competing for the attention of their audience. See how Cogent Reports helped.
To gauge investor sentiment and monitor important changes over time, Cogent includes a series of questions in our monthly Cogent Beat Investor survey. Respondents are asked to identify how they feel “right now” about the current investment environment. Updated quarterly.
In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.
While the 401(k) industry is broad, the subset of DC plans seeking a new provider is actually quite limited. For plan providers and investment managers aiming to win the business of plans in transition, it's crucial to understand how to reach and appeal to the most receptive prospects.