Market Strategies International

Library

Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Adapting Strategies in the Dynamic DC Market

The defined contribution plan market is increasingly dynamic with a variety of industry forces and innovations at play, and so, too, is the makeup of the DC advisor population. It's imperative for providers to recognize these changes and adapt their strategies to stay competitive and build market share. This webinar explores how the profile of DC advisors is changing

Path to Participant Centricity: Differing Perspectives Among Plan Sponsors and Participants

As the trend toward customer-centricity in the retirement industry continues, how do plan sponsors manage the many needs of DC participants to offer a successful retirement plan? Understanding how plan sponsor and plan participant priorities and perspectives align and differ will give providers and asset managers a competitive edge. Watch this webinar to learn more.

The Emotional Value of Sponsorships

As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of fans.

Advisors and Their Media Consumption Habits

It’s imperative for asset managers not to lose sight of what’s most important to advisors. The companies that stand to gain the most are those that can understand the diverse needs of the advisor population and then leverage that understanding to better reach and serve individual advisors.

Solving the Institutional Satisfaction Puzzle

Despite the historic bull market in 2017 that boosted performance for many investment strategies, institutional investors' overall satisfaction with their existing asset managers has declined sharply from the previous year. Yet, in spite of these negative trends, there are some intriguing alternatives for asset managers looking to meet the changing needs of institutional investors.

Finding the Winner–Maximizing Ad Effectiveness among the Affluent

Designing effective ad campaigns is becoming increasingly difficult as companies are getting more and more creative in vying for the attention of consumers. With less glitz and glamour than the newest smartphone or blockbuster movie, financial services firms are facing an even harder challenge in competing for the attention of their audience. See how Cogent Reports helped.

Tracking Affluent Investor Sentiment

To gauge investor sentiment and monitor important changes over time, Cogent includes a series of questions in our monthly Cogent Beat Investor survey. Respondents are asked to identify how they feel “right now” about the current investment environment. Updated quarterly.

Case Study: Advisor Data, On-Demand

In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.

Portrait of a Likely to Switch Plan Sponsor

While the 401(k) industry is broad, the subset of DC plans seeking a new provider is actually quite limited. For plan providers and investment managers aiming to win the business of plans in transition, it's crucial to understand how to reach and appeal to the most receptive prospects.

What Drives Trust in the Wireless World?

Whom do customers trust to provide their wireless service? Verizon, AT&T, T-Mobile and Sprint are facing the stiffest competition in decades, especially as cable powerhouses like Comcast and Charter join the fray. And what would happen if Microsoft, Amazon and Apple threw their hats into the wireless ring?