Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.
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Today's dynamic market means that customer perceptions of your brand are always changing–if your brand is not responding and evolving to shifting consumer perceptions, you run the risk of becoming stale or, worse, irrelevant. This white paper outlines the steps you can take to position your brand to withstand unexpected events or incidents.
As the trend toward customer-centricity in the retirement industry continues, how do plan sponsors manage the many needs of DC participants to offer a successful retirement plan? Understanding how plan sponsor and plan participant priorities and perspectives align and differ will give providers and asset managers a competitive edge. Watch this webinar to learn more.
As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of fans.
It’s imperative for asset managers not to lose sight of what’s most important to advisors. The companies that stand to gain the most are those that can understand the diverse needs of the advisor population and then leverage that understanding to better reach and serve individual advisors.
In the July issue of Quirk's Marketing Research Review, Market Strategies VP Research and Consulting, Mike Berinato, explores the elements of winning credit card offers.
Deep industry knowledge. Operational excellence. Superior client service. Melissa Sauter and Duncan Lawrence discuss why Market Strategies International and Morpace are better together on the Data Gurus podcast.
Despite the historic bull market in 2017 that boosted performance for many investment strategies, institutional investors' overall satisfaction with their existing asset managers has declined sharply from the previous year. Yet, in spite of these negative trends, there are some intriguing alternatives for asset managers looking to meet the changing needs of institutional investors.
In this Nerd Wallet article, Mike Berinato shares findings from a Market Strategies financial services study, which reveals why the mass catalog approach isn't working well for card issuers.
Comcast's foray into the coveted “Quad Play” space is paying off–Xfinity Mobile is performing well both as a wireless service and as a tool that enhances Comcast's core Xfinity Internet and TV businesses. This report provides an in-depth competitive assessment of the Xfinity Mobile Quad Play.
A utility marketplace is an e-commerce platform that connects utilities with consumers by offering energy-saving household products and services. In partnership with Simple Energy, Market Strategies offers this white paper to help energy utilities understand what is driving the need for and what to consider when implementing a marketplace platform.