Market Strategies International


Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Finding a Niche in the Institutional Market

There are dozens, if not hundreds, of asset managers courting institutional business. But the complexity and variety of clients and desired outcomes make it challenging for these players to differentiate themselves. Sharing findings from the US Institutional Investor Brandscape report, this webinar gives concrete strategies for asset managers coveting institutional dollars.

Brands in the Wake of a Media Storm

Tech brands are under the microscope and have been in the news a lot over the past couple of years. This study demonstrates the benefits of brand health research and the practical ways it can mitigate the impact of negative news coverage.

Caregivers, A Crucial Segment of the Healthcare Market

Caregivers play a crucial role in the healthcare industry today, but their significance may be bigger than you think—our new study shows just how much. This white paper will help healthcare marketers establish a business development strategy for this large market group.

Adapting Strategies in the Dynamic DC Market

The defined contribution plan market is increasingly dynamic with a variety of industry forces and innovations at play, and so, too, is the makeup of the DC advisor population. It's imperative for providers to recognize these changes and adapt their strategies to stay competitive and build market share. This webinar explores how the profile of DC advisors is changing

Six Key Elements to Managing a Successful Brand

Today's dynamic market means that customer perceptions of your brand are always changing–if your brand is not responding and evolving to shifting consumer perceptions, you run the risk of becoming stale or, worse, irrelevant. This white paper outlines the steps you can take to position your brand to withstand unexpected events or incidents.

Path to Participant Centricity: Differing Perspectives Among Plan Sponsors and Participants

As the trend toward customer-centricity in the retirement industry continues, how do plan sponsors manage the many needs of DC participants to offer a successful retirement plan? Understanding how plan sponsor and plan participant priorities and perspectives align and differ will give providers and asset managers a competitive edge. Watch this webinar to learn more.

The Emotional Value of Sponsorships

As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of fans.

Advisors and Their Media Consumption Habits

It’s imperative for asset managers not to lose sight of what’s most important to advisors. The companies that stand to gain the most are those that can understand the diverse needs of the advisor population and then leverage that understanding to better reach and serve individual advisors.

Standing Out From the Pile

In the July issue of Quirk's Marketing Research Review, Market Strategies VP Research and Consulting, Mike Berinato, explores the elements of winning 
credit card offers.