Market Strategies International

Library

Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Six Key Elements to Managing a Successful Brand

Today's dynamic market means that customer perceptions of your brand are always changing–if your brand is not responding and evolving to shifting consumer perceptions, you run the risk of becoming stale or, worse, irrelevant. This white paper outlines the steps you can take to position your brand to withstand unexpected events or incidents.

Path to Participant Centricity: Differing Perspectives Among Plan Sponsors and Participants

As the trend toward customer-centricity in the retirement industry continues, how do plan sponsors manage the many needs of DC participants to offer a successful retirement plan? Understanding how plan sponsor and plan participant priorities and perspectives align and differ will give providers and asset managers a competitive edge. Watch this webinar to learn more.

The Emotional Value of Sponsorships

As the world is increasingly shifting from television to web- and app-based media offerings, what is the future of traditional sports sponsorships? This white paper explores the impact the changing digital landscape will have on sports sponsors as they look to put their brands in front of fans.

Advisors and Their Media Consumption Habits

It’s imperative for asset managers not to lose sight of what’s most important to advisors. The companies that stand to gain the most are those that can understand the diverse needs of the advisor population and then leverage that understanding to better reach and serve individual advisors.

Standing Out From the Pile

In the July issue of Quirk's Marketing Research Review, Market Strategies VP Research and Consulting, Mike Berinato, explores the elements of winning 
credit card offers.

Solving the Institutional Satisfaction Puzzle

Despite the historic bull market in 2017 that boosted performance for many investment strategies, institutional investors' overall satisfaction with their existing asset managers has declined sharply from the previous year. Yet, in spite of these negative trends, there are some intriguing alternatives for asset managers looking to meet the changing needs of institutional investors.

Why Credit Card ‘Side Perks' Are Disappearing

In this Nerd Wallet article, Mike Berinato shares findings from a Market Strategies financial services study, which reveals why the mass catalog approach isn't working well for card issuers.

The Xfinity Mobile Effect

Comcast's foray into the coveted “Quad Play” space is paying off–Xfinity Mobile is performing well both as a wireless service and as a tool that enhances Comcast's core Xfinity Internet and TV businesses. This report provides an in-depth competitive assessment of the Xfinity Mobile Quad Play.

The Power of Utility-Branded Marketplaces

A utility marketplace is an e-commerce platform that connects utilities with consumers by offering energy-saving household products and services. In partnership with Simple Energy, Market Strategies offers this white paper to help energy utilities understand what is driving the need for and what to consider when implementing a marketplace platform.