Market Strategies International


Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Product Development for Energy Utilities

Tesla, Apple and Google are looking for opportunities to disrupt the longtime-standing business of providing energy services. This is a flexible and modular guide to help utilities innovate products and put utilities back in the driver's seat as trusted advisors to their customers.

Case Study: Advisor Data, On-Demand

In a rapidly changing environment, making informed decisions has never been more challenging. Financial services firms need sophisticated, real-time market feedback to meet an increasing demand for reliable and representative data to inform strategic business decisions.

“The “Haves” and “Have Nots” Among the Internet of Things”

The Internet of Things (IoT) market has tremendous potential and is highly competitive. But for the IoT market to fulfill its potential, companies developing products and services in this space need to figure out how to better connect with consumers.This report will help companies better understand how to connect with consumers and gain a competitive advantage.

The Path to Credit Card Differentiation

This report will provide credit card issuers a better understanding of how to effectively leverage credit card benefits to win new customers and maintain user loyalty.

Portrait of a Likely to Switch Plan Sponsor

While the 401(k) industry is broad, the subset of DC plans seeking a new provider is actually quite limited. For plan providers and investment managers aiming to win the business of plans in transition, it's crucial to understand how to reach and appeal to the most receptive prospects.

Advisors Adapting to the New Normal

While many product providers and distributors have been preparing for months, the financial advisors they rely upon are now beginning to feel the effects of the DOL fiduciary rule and are altering compensation structure, product preferences and the nature of the support they need going forward.

Upping Engagement with 401(k) Plans

External regulatory and internal budgetary pressures are adding to 401(k) plan sponsors' scrutiny over cost in all aspects of plan administration. However, plan sponsors are also increasing their focus on participant engagement and are looking to offer holistic financial wellness programs and new investment advice offerings. How can providers support plan sponsors and help increase engagement with 401(k) plans?