Market Strategies International

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Finding the Winner–Maximizing Ad Effectiveness among the Affluent

Designing effective ad campaigns is becoming increasingly difficult as companies are getting more and more creative in vying for the attention of consumers. With less glitz and glamour than the newest smartphone or blockbuster movie, financial services firms are facing an even harder challenge in competing for the attention of their audience. See how Cogent Reports helped.

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Current News and Events

Cogent Reports: 33 Utilities Named 2018 Customer Champions

Tuesday, December 11, 2018 — Thirty-three utilities have been designated 2018 Customer Champions among residential customers, an annual honor given to gas, electric and combination utilities that exhibit exceptional performance in Brand Trust, Service Satisfaction and Product Experience.

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