Bye Bye, Boring Report

2014-05-portalHello, Engaging Research Portal

Marketers named 2013 the “Year of the Image.” Americans continued to join and post to social media sites that favor images over text as a means of communicating en masse. Think Pinterest, Instagram, Tumblr, Vine, Selfie.

Perhaps we should not be surprised. Cognitive psychology tells us that humans are wired to favor visuals over text. We process images faster. We remember visuals better. We find well-designed visuals more credible. And when credible images engage us, they trigger emotional processing that leads to creativity and higher-quality decision-making.

All of these things—speed, recall, credibility, engagement and quality decision-making—are critical to the delivery of market research insight and to a company’s ability to turn insight into strategies and actions. Continue reading