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In September we released the 2015 Investor Brandscape report and followed up in October with some insights shared during a live webinar, The New Generation of Investors and Advice. Download the webinar here.
We thought you may be interested in some of the questions your industry peers raised during the webinar, as the questions cover topics of interest related to the affluent investor market.
Q. What can you tell us about the types of investors who are embracing robo-advisors?
A. We observe that likely robo-advisor adopters are laser-focused on retirement savings much more so than investors who aren’t interested in automated advice services at this time. We believe this is why we see a spike in interest among Gen X investors, as the oldest in this generation turns 50 this year and retirement is taking a greater role in these investors’ financial landscape. In addition, likely adopters are also more interested in increasing investment performance, suggesting that as consumers, they are more confident in achieving a greater return from automated investment solutions compared with what they believe they can get from an advisor or achieve on their own. Continue reading