Chance the Rapper: A Case Study in Streaming Success

The transition from physical media and digital downloads to streaming music has not been without speedbumps. Artists have been reluctant to give up royalties from sales for the much less lucrative streaming royalties, but the fight seems to be nearing an end. Physical sales are nearly non-existent and the new benchmark of success is number of streams, but that doesn’t mean everyone in the industry is falling in line. Artists like Taylor Swift have been adamant about seeking fair streaming deals and Thom Yorke has pulled his solo albums from streaming altogether, but there is a new kid on the block who is rewriting the monetization playbook in this streaming-first era.

Continue reading

Utilities Must Evolve for Next Gen Energy Users

Utilities Must Evolve for Next Gen Energy Users

It’s going to be hard to “wow” next gen energy users. They are more socially conscious and not nearly as loyal or trusting as their parents and grandparents when it comes to products, services and brands. And more than ever before, the technology people use and the content they engage with really defines them as individuals and members of a larger social community. The platform for the future of the electricity industry is taking shape now, and it’s squarely focused on how utilities adapt, evolve and transform to meet the expectations placed on their doorstep by Millennials and even Generation Z. Is your brand ready?

Continue reading

Millennials & Social Media [Infographic]

2014-06-millennialsStill wondering how to talk to Millennials? Unfortunately, this is not parental advice! However, if your brand needs to understand more about what to say, where to say it and where to listen to Millennials, read on!

At Market Strategies International, we make it a habit to listen closely to our clients to find out what’s on their minds and to help answer the questions that are keeping them awake at night. As marketing and brand teams embark on their strategic planning process for 2015, many clients have asked us to provide best practices for targeting and connecting with the largest generation in American history. Marketers say they want more factual research on communication with Millennials, including guidance on tone and content. So we set out to find some answers in our recent study, “Marketing to Millennials.” We are often told that Millennials think and act differently from other generations, and we wanted to find out if this was indeed the case and, if so, in what ways.

In this first installment of our findings, we are focusing on communicating via social media. Our research reveals that Millennial shoppers trust social media more than do other generations but are diversifying beyond Facebook. In fact, we’ve discovered that YouTube, Twitter, Instagram, Pinterest and other platforms play specific roles in how Millennials research products and build brand relationships. See our infographic…

Continue reading