With a little effort, these customers could become your most loyal, active
Anyone who helps direct the customer outreach activities of a business enterprise knows that, in an ideal world, you should be tailoring your marketing efforts to different audiences. But for energy utilities, which have an obligation to serve a consumer base as diverse as the country, it can be especially hard to know where to start.
So to focus your efforts for 2016, ask yourself: If I could target just one customer segment this year to improve my customer metrics, which should it be?
After nearly two years of running the Residential Utility Trusted Brand & Customer Engagement™ study, the answer is clear to me: The customer segment you should be targeting now is Hispanics.