Looking at Facebook’s “Look Back” Videos

2014-02-facebookFacebook is 10, and they celebrated by releasing a new video app. If you’ve been on Facebook this week, you have undoubtedly seen it—it’s responsible for the “My Facebook Movie” posts that have been ever-present on the site the past couple of days. I’ve seen two dozen of them so far among my circle of friends. And every one of them has been perfectly charming—a beautiful (and often touching) little summary of that user’s life as seen through the lens of Facebook. The videos are spreading like wildfire on the site (and, frankly, I’m amazed that all that video sharing and viewing hasn’t crashed the servers yet).

On my commute into work this morning, I was thinking about why they’ve been so successful and seem to be truly delighting users…

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