It’s my last day of work in 2016, and I’ve been taking stock of what I’ve done as well as what we as a team of colleagues have done this year: what we’ve focused on, what we’ve written about, and ultimately, what we’ve learned. All told, it’s been an amazing set of adventures and accomplishments. Here at Market Strategies’ FreshMR blog, we’ve been sharing our thoughts on market research since 2011. So far this year, we published 109 posts with 69,706 words and 369,665 characters, covering scores of topics including.
What we do: Research on brand, communications, customer experience, product development, segmentation, syndicated research.
How we do it: Qualitative and quantitative data collection, marketing & data sciences.
For whom: Clients in Consumer & Retail, Energy, Financial Services, Healthcare, Life Sciences, Technology and Telecommunications.
Of all we covered in 2016, a few topics stand out distinctly: