A Market Strategies study identifies diverging points of view between two emerging groups of consumers and workers in the IoT market
There’s little doubt that the Internet of Things (IoT) is one of the most exciting and profitable sectors in technology today. IDC is predicting that global spend in IoT will reach a stunning $1.2 trillion by 2020—a figure that represents a compound annual growth rate of 15.6%. A recent Forbes Insights study even found that senior executives now see the IoT as the most important set of emerging technologies.
But the IoT market is also a competitive one. Companies in virtually all industries are now eager to join the IoT gold rush. Thriving in this emerging but lucrative market will require a deeper understanding of what consumers truly need, want and might adopt, whether for use in a personal or work context. Continue reading
In October 2017, CBS shared that its standalone streaming service, CBS All Access, has seen a record number of new subscribers in a single week. And according to the company, Trekkies are responsible for the bump: the new series “Star Trek Discovery” was a hit among fans, with exclusive access to Discovery for subscribers driving a record-breaking number of signups.
“Consumer response to the launch of ‘Star Trek: Discovery’ has been tremendous,” Marc DeBevoise, president of CBS Interactive, revealed. “The buildup to the show’s premiere led us to a record-setting month, week and ultimately day of sign-ups.”
The show, which was already renewed for a second season, is the latest win for CBS All Access, which has become an unlikely success in the competitive streaming service market. Since its launch in late 2014, the subscription streaming service has expanded to a userbase of more than one million users. The company is now planning on taking CBS All Access global.
With 73% of the population regularly streaming video, consumers are racing to get streaming-capable devices for the holiday season. Not only has it been reported that Amazon accounted for half of all online Black Friday sales, its own Fire TV stick was the second most popular item sold on its site. Likewise, one of the hottest items this season at big-box stores such as Best Buy, Walmart and Target are smart TVs. There is little doubt that today’s consumer has become comfortable with streaming video and is looking for more ways to stream content. Continue reading
Trust is defined as “to place confidence in, rely on.” Whom do customers trust to provide their wireless service? The importance of this simple question cannot be overstated with wireless carriers facing the stiffest competition in decades. And the field is increasingly more crowded as cable powerhouses like Comcast and Charter join the fray. With more than 90% of US households having cell phones and more than 50% being wireless only (a figure that is growing daily), few industries have such a massive, growing addressable market. And they all face one cold, hard truth: Failing to gain the trust of their customers could be a multi-billion dollar mistake.
That’s why we focused on brand trust in our latest consumer omnibus study. We looked at not only the traditional wireless providers but also other potential entrants, including cable and technology companies, to find out who could disrupt the usual suspects. And, even more importantly, through our technology industry research we explore whether it’s even a wise business move for the likes of Microsoft, Amazon and Apple to throw their hats into the wireless ring. Continue reading
Facebook’s failed $610 million dollar bid to stream the India Premier League, a popular cricket league, raises a basic question: Why did Facebook bid in the first place? It’s a social media company, not a sports broadcasting company.
The bid is an indication of Facebook’s evolution from a social media platform to a global entertainment and connection platform, shifting from a website where you check in with your friends and family to a website where you read the news, watch videos, shop and much more. Per CEO Mark Zuckerberg, Facebook’s overarching goals for the platform are to “connect everyone, understand the world and help build the knowledge economy.”
Facebook’s entrance into sports business accomplishes two goals vital to its brand growth: gaining new users and keeping current users connected and engaged. Engagement is a hot topic for any social media platform. The key to Facebook’s longevity (or any social platform, really) is to keep users returning and exploring new features—ultimately deepening their usage. If Facebook isn’t constantly evolving, it risks becoming stale.
Not too long ago, the only viable option for watching video in the home was to subscribe to a cable or satellite TV provider. Sure, there was the fringe population who cut the cord and either relied on over-the-air (OTA) network broadcasts or streamed Netflix onto a PC that would then be connected via a mess of cables, software and converters to a television or projector (phew!). The rest of us, however, were at the mercy of the cable and satellite companies, and virtually every satisfaction study conducted shows that customers have not been happy with these providers for a very long time.
Artificial intelligence (AI) was once thought to be the wave of the future, but AI technology is now present in our daily lives. We use Siri, Google Now, Alexa, and other virtual personal assistants for schedule reminders; music and movie recommendations are driven by machine learning through apps like Spotify and Netflix; and numerous smart-home devices adjust settings based on learned behaviors and preferences. AI technology is widespread, with applications all over the spectrum.
Many organizations struggle to choose the research approach that best understands and tracks their brand’s health and market position. Last year, the technology market research division at Market Strategies shared its thoughts on NPS and multi-measure approaches as a broader alternative. We fielded questions about social media brands that resulted in a US-based Brand Health Index (BHI), which drew from measures of satisfaction, positive brand sentiment and a brand’s strength at connecting consumers to others.
Fast forward one year to our 2017 Brand Health Study: Do we continue to see value in our BHI when measuring and evaluating brands in the social media space? And can we determine what’s driving a particular brand’s health and momentum (or lack thereof)? Let’s take a look to see how the brands stack up.
Market Strategies releases new data as the battle over meal kits intensifies
Blue Apron (APRN) is having a really tough 2017. Just as the meal-kit delivery company went public at the end of June, Amazon (AMZN) announced its acquisition of Whole Foods, and the immediate threat of a new, much larger competitor to the Blue Apron brand emerged. Blue Apron slashed its planned issue price from $15 to $10, and as the drip-drip of Amazon/Whole Foods news continued into the fall, investors have fled and the company current trades at barely 50% of its issue price. Not surprisingly, experts are already proclaiming Blue Apron’s IPO as the worst of 2017.
It’s been downhill from there. In August, the company announced that it was cutting over 1,270 jobs at its New Jersey facility, representing nearly a quarter of total staff. And the latest chapter in the Blue Apron saga was a dismal earnings report for the second quarter of 2017, which showed that the company lost $31.6 million and 9% of its customer base. Blue Apron had to adjust its forecasts for the rest of the year, and announced that it would be significantly reducing its marketing spend in the back half of the year, which will have additional impact to the company’s top line growth and put further pressure on its stock price.
Market Strategies Releases Exclusive Price Point Analysis
It’s September, which means the unofficial end of summer, football, a new school year…and a new iPhone release! But this year—the 10th anniversary of the iPhone—Apple is breaking the mold. Why?
- As contracts have become virtually extinct, consumers are keeping their phones longer, creating a lengthier upgrade cycle. Apple needs to provide a more compelling reason to buy their product than simply, “it’s that time of year again.”
- Apple has been criticized by some as losing its innovation edge by offering only minimal advancements. This new iPhone X model not only promises to create a new “premium” smartphone but also breaks up Apple’s typical two-year full upgrade cycle.
So, what is new and different about this phone that makes it so special?