Rachel Redmond

About Rachel Redmond

Rachel is a research associate in the Life Sciences Research division at Market Strategies, where she helps address client challenges using her acute eye for detail and insatiable curiosity to uncover valuable insights. She earned a bachelor’s degree in marketing from Oakland University and gained professional experience in market research, sales and design. When Rachel isn't working, she enjoys perusing the local farmer's market and trying new recipes in the kitchen. Her favorite type of food to make (and eat) is breakfast.

Measuring Physician Relationships in a Changing Pharma Environment

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The world is always changing, and the pharmaceutical industry is no exception.

The Way Things Were

Customer experience research in pharma used to be heavily centered on sales representative performance because they were the “face” of the pharma company and the primary touch point with physicians. They had significant opportunity to form close, personal relationships. Research studies focused on whether sales reps were knowledgeable and professional, respected the physician’s time and helped enable physicians to better take care of patients. But a lot has changed in the past few years…

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