Nick Nevins

About Nick Nevins

Nick has more than five years in the market research industry with a focus on the Technology, Telecommunications, and Consumer Research divisions at Market Strategies. He specializes in testing new concepts, analyzing strategic priorities and reducing consumer churn. Nick is an avid gamer who has previous experience working with some of the biggest companies in gaming including Xbox, Activision, and Electronic Arts. He is currently playing Dragon Age: Origins at the behest of his girlfriend. He graduated magna cum laude at California State University, Fullerton with a bachelor’s degree in political science.

The Missing Piece in Xbox One’s Big Comeback

With the Electronic Entertainment Expo (E3) coming up in a few days, the gaming community is eagerly anticipating what companies have in store. This year, many eyes will be on Microsoft, who has been secretive on what it plans to reveal. Their shift from the E3 show floor to the Microsoft Theatre at LA Live, just across the LA Convention Center, has heightened the intrigue.

Many people in the gaming community are hopeful that Microsoft’s move to its own space is a sign that the company has big things to share during its E3 press conference. Reading through pre-E3 online commentary, we find a community seeking a refresh of the Xbox brand, which seems to be falling behind in the current generation of game consoles. Reception for its latest console, Xbox One X, is tepid, even if it has the most powerful technical specifications.

So far, Sony’s PS4 has outsold Xbox One two-to-one.

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Facebook’s Failed Cricket Bid Foreshadows a Sports Evolution

Facebook’s failed $610 million dollar bid to stream the India Premier League, a popular cricket league, raises a basic question: Why did Facebook bid in the first place? It’s a social media company, not a sports broadcasting company.

The bid is an indication of Facebook’s evolution from a social media platform to a global entertainment and connection platform, shifting from a website where you check in with your friends and family to a website where you read the news, watch videos, shop and much more. Per CEO Mark Zuckerberg, Facebook’s overarching goals for the platform are to “connect everyone, understand the world and help build the knowledge economy.”

Facebook’s entrance into sports business accomplishes two goals vital to its brand growth: gaining new users and keeping current users connected and engaged. Engagement is a hot topic for any social media platform. The key to Facebook’s longevity (or any social platform, really) is to keep users returning and exploring new features—ultimately deepening their usage. If Facebook isn’t constantly evolving, it risks becoming stale.

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Is Amazon Chime Poised to Disrupt the Workplace?

Key Takeaway: Given numerous entrants into the videoconferencing sector from established and emerging technology companies—including the recent introduction of Amazon Chime—the market leader position in this space is up for grabs. We at Market Strategies have a lot of questions about how the sector is growing and transforming. How prevalent is videoconferencing? Which platforms are being used? What do companies need to focus on to make their platform ubiquitous?  In this article, we will share our data and insights on the players in this space, including the number one thing a company must do to come out on top.

Videoconferencing technologies have been around for more than a decade, but we have seen them take off with our clients in the past year. We enjoy being able to visually interact with our clients and colleagues so we set out to conduct our own research study to learn more about the experience. While analyzing the results, we were surprised by the introduction of Amazon Chime, which promises “frustration-free online meetings with exceptional audio and video quality.” Why would Amazon enter this market now, with Skype and Hangouts being around for years? Is it insightful or redundant? Will a majority of users asking their colleagues to ‘Skype’ or ‘Hangout’ now ask them to ‘Chime?’

Our data suggests Amazon’s move is insightful. While Skype and Hangouts are certainly popular, there is plenty of room for additional competitors especially since no one seems to have worked out all of the technology bugs. And with a majority of users not wedded to any single platform, Amazon (or another disruptor) has plenty of opportunity to grab market share.

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What Modern Romance Can Teach Us About Generational Research

tech-modern-romanceI was recently inspired by Aziz Ansari’s book Modern Romance—a well-researched, insightful look into the rapid changes in modern social life: meeting, dating, coupling, cheating, uncoupling. His book provides many great lessons about a changing world, perhaps none more so than his concept of a “phone world” which many of us now regularly inhabit:

“Through our phone world we are connected to anyone or everyone in our lives, from our parents to a casual acquaintance whom we friend on Facebook. For younger generations, their social lives play out through social media sites like Instagram, Twitter, Tinder, and Facebook as much as through campuses, cafes, and clubs. But in recent years, as more and more adults have begun spending more and more time on their own digital devices, just about everybody with the means to buy a device and a data plan has become a hyper engaged participant in their phone world”.

The advancement of technology, including its adoption and influence, is moving fast—fast enough to reshape our thinking about how to best approach generational research. We often consider Millennials—those roughly age 18-34—as a homogenous group. Yet, there are distinct differences in technology device usage and technological perceptions between those in emerging adulthood (18-24 years old) and those in young adulthood (25-34 years old). These groups are adopting technology differently, and we need to approach them as distinct segments, particularly when conducting technology researchContinue reading