Katie Zmijewski

About Katie Zmijewski

Katie is a lead analyst in the Consumer & Retail division at Market Strategies. Over the past 7 years, she has been responsible for taking client objectives and translating them into successful surveys that generate meaningful and actionable insights. She has played a key role in many successful consumer journey, brand loyalty, segmentation, concept testing and customer experience studies. While her expertise lies in quantitative methodologies, she most enjoys bringing the numbers to life with studies that mix both quantitative and qualitative findings. Katie holds a bachelor’s degree in psychology with a neuroscience concentration from Kalamazoo College, where she graduated with honors. Outside of work, she enjoys traveling with her family and has a life goal to visit somewhere new every year.

The Quad Play Imperative

Success of Comcast’s Xfinity Mobile has potentially big repercussions in telecom, new research shows  

Editor’s Note: This is the second installment of a three-part blog series based on a new, independent research study called “The Xfinity Mobile Effect.” As Comcast marks the one-year anniversary of its Xfinity Mobile launch, this series explores the success and competitive threat of cable companies offering wireless service. This research was featured on Fierce Wireless.

Quad Play is becoming a real competitive advantage in the telecom market. With consumers wanting a more seamless experience and a better deal from their TV, wireless, broadband and phone providers, more people are choosing to do business with just one provider. There is a big incentive for telecoms to offer Quad Play options: it increases “stickiness” as customers who subscribe to various services are less likely to churn.

But a viable Quad Play strategy is not easy to pull off. It requires major investments in technology, partnerships and marketing. In fact, very few telecoms have become real Quad Play competitors so far. For a few years now, AT&T and Verizon have been unchallenged in the Quad Play space.

That is, until now.

New, independent research from the technology and telecom market research division of Market Strategies International shows that Comcast is now a viable Quad Play business. The report, which we published this week, shows that with the launch of Xfinity Mobile, Comcast is successfully gaining ground in the Quad Play space.

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