Innovative ideas for market research from Market Strategies International
Alex Goss is a lead analyst and supervisor in Market Strategies’ Life Sciences division. As an enthusiastic and curious researcher, she has spent her career absorbing as much research and therapeutic knowledge as possible. Her primary experience has been in healthcare research, focusing on global pharmaceutical clients and a variety of qualitative and quantitative methodologies. Alex has a bachelor’s degree in psychology with a concentration in business from Albion College. Her background allows her to seamlessly connect results to business needs and provide valuable insights for her project team and clients. When not using her design sense on client deliverables, Alex is often found redesigning and rearranging her home where she lives with her fiancé, Mike, and two dogs, Macaroni and Foxy Roxy.
Breanne Armstrong is a senior analyst in the Financial Services Research division. Before joining Market Strategies, Breanne worked at J.D. Power for over 6 years, most recently as a senior analyst and research manager on multiple syndicated insurance studies, including health, life, auto and property insurance, and auto and property claims. Prior to joining J.D. Power, Breanne worked in workforce development as a project coordinator, research associate and case manager. Breanne earned a Master of Public Administration degree from Wayne State University and a bachelor’s in psychology and English from Western Michigan University. Breanne is a craft beer enthusiast and a huge fan of Detroit sports teams.
Brad is a vice president in the Life Sciences Research division at Market Strategies where he is responsible for directing fact-based consulting engagements. He has worked in the pharmaceutical industry for 18 years, with more than a decade of experience providing market research and consulting. Prior to rejoining Market Strategies, Brad spent four years with Quintiles Consulting overseeing sales for its market research group. It was in this role that he provided research-based consultation and designed research programs to inform clients’ strategic marketing and clinical development initiatives. Brad previously served as VP within Nielsen’s (formerly Harris Interactive) Healthcare division. His pharmaceutical career began at AstraZeneca in primary and specialty care sales, progressing to national hospital accounts management & contracting. Brad earned his bachelor’s degree from Cornell University, with concentrations in business management and marketing. When he’s not working, you can regularly find Brad on the Finger Lakes of Upstate New York, fishing pole in hand.
Chris is managing director of the Financial Services Research division of Market Strategies, with a deep background in market and public opinion research. His background includes co-founding the Center for Survey Research and Analysis at the University of Connecticut where he led ongoing studies on the business climate presented to regional economists quarterly. He has led studies for many of the nation’s top companies in insurance, banking, wealth and health insurance sectors. His studies have appeared frequently in the national media, including The Wall Street Journal, USA Today, The New York Times and Time cover stories. Chris earned a bachelor’s degree in history from Kenyon College and a master's degree in political science with a concentration in survey research at the University of Connecticut.
Christine has 14 years of market research experience and has focused on healthcare, particularly insurers for six years. She is an expert in management and analysis of customer experience satisfaction and loyalty research, including the use of modeling.
In addition, her experience includes competitive brand assessment, new offer development and optimization, utilizing choice-based conjoint analysis and the customized demand simulators. Christine earned an MBA in marketing and international business from Willamette University and a bachelor’s degree in economics and environmental studies from St. Lawrence University.
Chase Higgins is a research associate in the Tech and Telecom division of Market Strategies. He has degrees in mathematics and economics from Kansas State University and Augsburg College, where he channeled his inner bike nerd and conducted research on commuting modal choice factors in cities. Chase is focused on using his research expertise to deliver valuable insights to clients primarily in the telecom field. Outside of work, Chase studies his favorites sports with an analytical bent, competes in triathlons, and listens to his vinyl collection.
Chad King is a director of research and consulting in the Financial Services Research division. For the past 5 years at Market Strategies he has lead qualitative and quantitative research for financial services companies around CX, path-to-purchase, segmentation, product development and message/concept testing. Through these various types of research, Chad has placed a consistent emphasis on delivering insightful and actionable results. He earned an MBA in marketing and finance from Kent State University and a bachelor’s degree in Engineering from Michigan State University. When not conducting research, Chad enjoys soaking up family time—mostly outdoors—with his wife and two sons.
Chris Lindeman is a senior information designer at Market Strategies. He honed his design skills at an architecture firm and now specializes in data-driven interactive designs. Prior to joining Market Strategies, Chris worked as a graphic designer and an architect in Portland, Oregon. Chris has a BS in architecture from Syracuse University in New York. When not coding visualizations in Portland, Chris enjoys visiting foreign landscapes and cities. His favorites are Florence, Kyoto, the Cliffs of Moher, Gimmelwald, Landmannalaugar, and Fiordland.
Chris Oberle is a senior vice president in the Energy Research division, with more than 25 years of executive management experience in the energy and financial services sectors. He manages the development and delivery of syndicated studies, custom research, best practices and advisory services. Throughout his career, Chris has earned a reputation as a customer experience thought leader by helping clients improve the way they develop, deliver, engage and satisfy customers with their programs and brands. Chris earned an MBA from Georgetown University and a bachelor’s degree from the University of Southern California. He coaches youth sports and spends time with his kids at USC and UCLA.
Cody is a senior analyst in the Financial Services Research division of Market Strategies. Touching qualitative and quantitative studies from banking, wealth and insurance, he is well-rounded in delivering insights that drive confident business decisions. Cody has a master's degree in marketing research from Michigan State University and a bachelor’s degree in marketing from the University of Oklahoma. When he's not seeking answers to complex questions, Cody’s primary passion is sports. His love for the Oklahoma City Thunder runs so deeply, he named his Jack Russell Terrier “Rumble,” after the Thunder’s bison mascot.
David Ying Hon Ho is director of international studies.
Based in Hong Kong, David works primarily on APAC markets. He advises clients on the unique research considerations in different markets using his rich experience in international studies and cultures.
Since 1993, David has worked in several market research providers in Asia and North America.
David considers himself a stay-home, on-the-web Indiana Jones. Unfortunately his latest attempt to pick up the Devanagari and Tamil scripts in leisure time has resulted in utter failure.
Dave is a Senior Director in the Financial Services Research Division. With over 20 years of supplier side experience, Dave’s specialties include assisting clients with customer satisfaction & loyalty issues, brand equity assessment, marketing communications testing, new product/service development, and market segmentation. Dave has serviced a wide range of client types, including those in the wealth management space, across both qualitative and quantitative engagements. He also brings broad-based expertise in survey methods, study design, and advanced analytics. Dave holds an M.A. in Sociology from the University of Michigan, a B.A. in Marketing from Michigan State University, and held internships at the Institute for Social Research and the Gallup Organization.
Dawn Palace is a senior vice president in the Life Sciences Research division at Market Strategies International. She draws on more than 20 years of experience in market research and integrated marketing to help clients address their needs for business intelligence and transform insights into improvement strategies and marketing campaigns with measurable ROI. Dawn has helped clients create and launch brands, segment markets and deploy CRM programs, develop and launch new products, measure and optimize the customer experience, and improve employee engagement. Dawn received her doctorate and masters’ degrees from Wayne State University and her bachelor’s degree from the University of Michigan. Her passions outside of work include food, wine, volunteer work, and spectating at her children’s sporting events.
Derrak Richard is a senior information designer at Market Strategies. He helps design reports that make sense of and effectively communicate all the information we collect for our clients. Derrak graduated from Portland State University with a degree in geography, focusing on geographic information systems and cartography. When not pushing pixels at work, you can find him in his shop working on a woodworking project or doing something outdoorsy with his wife.
Dawn Slown is a research director in Market Strategies’ Life Sciences Research division. She is the day-to-day contact for all phases of research and is responsible for managing the project team. Dawn brings 15 years of experience in brand and communications research expertise to the company, with experience across many industries, but her focus has always been on pharma (consumer and Rx). She has contributed to award-winning creative campaigns, led countless communication testing programs and developed brand health tracking work to drive brand growth. Dawn earned a bachelor’s degree in advertising from Murray State University. In her free time, she enjoys traveling with her family, cooking from scratch and is an avid hockey, lacrosse, tennis, and equestrian fan (i.e., sports her children play).
Liz George is a senior qualitative researcher at Market Strategies, focusing on Life Sciences and Healthcare. She has more than eight years of experience in branding, concept development and strategic messaging across corporate, government and non-profit sectors. A skilled moderator, Liz has extensive experience interviewing patients, caregivers and healthcare providers in a variety of qualitative research methodologies. Having lived overseas, she brings a strong global perspective to her research and is passionate about applying cultural nuances that can impact brand planning. Liz is married to an active-duty military officer, which means that when she is not trekking the globe for research, she is packing or unpacking her house. Since getting married in 2009, they and their three-legged dog have moved seven times!
Erin Leedy is a senior vice president of research and consulting in the Technology Research division of Market Strategies. She has been conducting technology research since 1996, focusing on the development of new hardware, software and services for the consumer and business markets. On the qualitative side, Erin is a skilled focus group moderator who specializes in observational and contextual site visits, modified ethnographic approaches, out-of-box and beta testing and product placements in consumer and business environments. Her quantitative expertise includes customer profiling, market exploration, segmentation and choice modeling. She graduated cum laude from The Ohio State University with a bachelor's degree in industrial design. When not at work, she’s working hard to live up to her Twitter bio, which currently reads: researcher…designer…mommy…foodie…modernist…mixtapeologist…blogger.
Dr. Elizabeth (Liz) Wagner is a lead analyst in Market Strategies’ Healthcare Research division. She has more than eight years of experience in all stages of research study design and execution, with an emphasis in qualitative methodology. Previously, Liz was a professor at the University of Missouri where she taught undergraduate advanced communication courses. Her independent research publications explore the intersections of health, aging and gender communication. Liz is particularly interested in how relational communication modeling maps to market research and, specifically, to brand loyalty. Originally from Detroit, Liz joined the Market Strategies team in the summer of 2011 and moved to Portland, OR, where she now enjoys lots of nature trails, a seriously uphill bike commute and too much good coffee.
George Dichiaro is a vice president and senior research consultant and has managed market research from the client, supplier and ad agency perspectives. His 30+ years of experience have encompassed an array of research applications with an emphasis on strategic planning/positioning, marketing communication evaluation, brand imagery and consumer/shopping behavior. Over the last 18 years, George has specialized in qualitative research and is known for his creativity and passion for uncovering consumers’ needs and motivations. George earned an MBA from Northeastern University and a bachelor’s degree in marketing from The University of Dayton. When not running ragged as a qualitative research road warrior, George can be found finding peace on a quiet hiking trail or catching the Yale symphony in New Haven, CT.
Gwen is passionate about infusing the voice and creativity of consumers into the research process for Market Strategies International clients. During her career, she has led qualitative and new product development research initiatives for companies including Philips, Reckitt Benckiser, PepsiCo, T-Mobile and Honda. Prior to joining Market Strategies, Gwen was head of Insights & Innovation at Decision Analyst; vice president, marketing at Webb Interactive; and director of new products and ventures at US WEST, where she co-founded one of the internet’s first and most successful yellow pages and local ecommerce directories. Gwen co-authored the Amazon bestseller, A Guide to Open Innovation and Crowdsourcing and Meals in Science and Practice: Interdisciplinary Research and Business Applications. Her articles have been featured in Bloomberg BusinessWeek, and she is a founder of Innochat, a weekly Twitter-based discussion on innovation featured in Forbes. Gwen earned an MBA with a specialization in marketing from the Daniels College of Business, University of Denver and a bachelor’s degree in education from Texas Tech University.
Greg is a vice president in the Telecommunications and Consumer Research Divisions but works across all divisions and is in high demand as a speaker and author in the market research and telecom fields. Greg's responsibilities include managing and growing key client relationships while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies’ traditional market research solutions. He is known for turning extremely complex data into actionable insights and turning data into competitive advantages for his clients. Currently, he has seven patents related to data-focused market research methodologies. Greg earned a master’s degree in business administration from Kennesaw State University in Kennesaw, GA; a master’s degree in clinical psychology from University of Hartford in Hartford, CT and a bachelor’s degree in psychology from Union College in Schenectady, NY. When not on the road for work, Greg can usually be found enjoying his new-found empty nest while frequently visiting his twins in college to watch their performances in musical theatre, piano, percussion, symphony and the like.
Huyen is a research associate in the Technology Research and Telecom Research divisions of Market Strategies. He received his bachelor’s degree in business and psychology from Portland State University where, as an undergraduate student, he was awarded the Ronald E. McNair Scholarship to conduct research on the psychology of love. His interest in research stems from a curiosity about how profiles of habits and behavioral tendencies influence different aspects of our social life. Huyen is a former love researcher turned Argentine tango dancer, who happens to have an identical twin with the same name.
Janice Anderson is a vice president in the Technology Research division of Market Strategies. She has 10 years of quantitative and qualitative research experience among B2B and consumer audiences, helping clients not only understand their target audience but also meaningfully connect with offers that excite and drive loyalty across their product lines. Having been a client-side researcher for Microsoft and American Family Insurance, Janice understands the challenges of driving organizational change and is known for partnering with her clients to create momentum. She earned a bachelor's degree in economics from the University of Wisconsin-Madison. When she’s not happily researching what makes people tick, Janice is looking for the next gadget she can't live without!
Jeremy Bowler is a senior vice president in the Financial Services Research division of Market Strategies, with more than 25 years of experience in marketing and market research, the majority being in the financial services and insurance sectors internationally. He manages strategic business development in proprietary Voice of the Customer research and consulting services. Prior to joining Market Strategies, Jeremy spent 14 years at J.D. Power and Associates. While there he developed industry benchmarks in the insurance, healthcare, banking and mortgage industries, and led the Global Insurance Practice, providing syndicated and proprietary research as well as consulting solutions. A frequent presenter at industry events, Jeremy has authored or contributed to numerous trade publications, including BusinessWeek and A.M. Best’s Best Review. Jeremy earned a bachelor’s degree in physics and economics from the University of Michigan.
Jessica Erley is a senior analyst in the Life Sciences Research division, where she conducts analyses for both tracking and custom research studies, with a particular focus on brand and messaging work. Her background includes quality, efficiency, process improvement and sales. Her experience includes a variety of analytical methodologies across numerous therapeutic areas. She excels in the development of tracking and ad hoc work focused around nimble, repeatable reporting that addresses key concepts and provides valuable insight into the questions at hand. Jessica earned an MBA from Wayne State University and a bachelor’s degree in industrial and operations engineering from the University of Michigan. In addition to her market research interests, she holds an associate’s degree of applied sciences in the culinary arts as well as several certifications in wine and spirits and enjoys cooking, dining out, and exploring with her husband and two daughters in their home city of Chicago, Illinois.
Jack Fyock is a senior vice president in the Healthcare Research and consulting division of Market Strategies International. A social psychologist, Jack has directed many innovative projects in formative research, communications research, message development and program evaluations. He has extensive experience in Medicare communication research and has published work in the Health Care Financing Review, a peer-reviewed journal, related to beneficiary perceptions of the Medicare program as well as on beneficiary reactions toward healthcare delivery. Jack received his bachelor's degree from Randolph-Macon College and his master's and doctorate degrees in social psychology from the University of Maryland at College Park.
Jeffrey is a director in the Technology & Telecommunications divisions at Market Strategies. With 18+ years of experience in the tech and telecom sectors, Jeffrey has led large, complex research projects with clients such as AT&T, Charter, Cingular, Microsoft, and Time Warner Cable. This experience has provided him unique insights into wireless (post and prepaid) and wireline customer satisfaction, market and flow share (which led to a co-owned methodology patent), churn, retention, onboarding, NPS, network, and overall satisfaction. Jeffrey prides himself on not only knowing the ins and outs of the telecom and tech sector, but the ability to communicate it in relatable terms—allowing for an actionable story from the data his clients can really use. Jeffrey lives in Oklahoma City, loves to run competitively, and has enough children to force critical vehicle and housing choices.
Julia Johnston-Ketterer is a senior director in the Syndicated Research division. She has more than 15 years of experience leading research initiatives on the client- and supply-sides of the financial services industry focusing on investors, advisors and broker-dealers. Prior to joining Market Strategies, Julia was vice president of business development for Market Probe, Inc. and research associate for Richard Day Research, where she managed financial services clients and conducted client satisfaction studies and PR research programs. Julia also spent ten years at Fidelity Investments. While there, she built a research team that provided primary and secondary research to internal marketing and communications partners. Julia earned an MBA in finance and communications from Simmons School of Management and a bachelor’s degree in French and international relations from the University of Wisconsin-Madison. While she can claim having twice bungee-jumped in New Zealand, Julia’s current adventures outside of work include being a hockey mom, taking hikes with her dog and planning her next family beach vacation.
James Kandell is a Lead Analyst in the Energy Research division of Market Strategies International. He has more than 10 years of experience working in the market research industry, conducting quantitative and qualitative projects in the energy, public services, insurance and technology industries. James received his master’s degree in educational research and evaluation in 2005 from Ohio University, where he studied social science research methodology and analysis techniques. When he’s not diligently researching the next big trends in the energy Industry, James enjoys spending time with his family and reading a good sci-fi novel.
John LaFrance is the Sr. Director of Research Methodology and Sampling at Market Strategies. He is responsible for development, implementation and execution of sample designs across each of Market Strategies’ industry groups. John has expertise in survey methodology, sampling theory, survey data weighting, and data manipulation.
While at Market Strategies, John has gained expertise in mixed-mode research, smartphone research, and recruitment best practices. He has published research on smartphone survey taking behaviors and presented on the topics of smartphone research, cell phone inclusion in CATI research and cross cultural survey response variation.
Prior to joining Market Strategies in 2008, John received an M.S. degree in survey methodology from the University of Michigan
Jill is a senior director in the Consumer & Retail division of Market Strategies. Throughout her career, Jill has applied her passion for research to both quantitative and qualitative research studies in the CPG, entertainment, healthcare and technology industries. By combining a background in advanced analytics with her qualitative experience, she has expanded her skillset to include a variety of methodologies such as A&U, consumer journey, segmentation and qualitative techniques. Jill earned a B.A. in Psychology and a M.S. in Biostatistics from the University of Michigan. When not at work, Jill can be found spending time with her husband and two dogs, and trying not to melt in the Las Vegas heat.
Jason Stephenson is a Vice President in the Energy Research Division of Market Strategies International with more than 14 years of market research consulting experience. He specializes in customer satisfaction research, communications testing, corporate branding, energy efficiency program evaluation and the transition and design of large-scale tracking programs. Jason’s research expertise also includes the design and analysis of data using structural equation modeling and choice-based conjoint analyses. He is known for implementing innovative research methodologies that deliver actionable findings and provide clients with strategic guidance.
Justin is a senior director of research and consulting in the qualitative group. He has over 10 years of market research experience conducting both qualitative and innovation projects. He has a background in qualitative design and execution, new product and service ideation, service marketing, promotional planning, and developing packaging and messaging concepts.
Justin’s experience spans multiple industry groups, including energy, technology, healthcare, CPG, automotive, and others. He has conducted hundreds of qualitative focus groups, depth interviews, on-site interviews, and online discussions. Justin loves helping clients address their objectives by delivering actionable insights and implications specific to their business situations. Justin holds a BBA with a concentration in marketing from Texas Christian University. Once a Vegas stage performer, Justin has since moved on to spend his spare time on home-improvement projects and experiencing the world with his two kiddos. Meet the Moderator
K.C. Boyce is senior product director for the Utility Trusted Brand & Customer Engagement studies at Market Strategies International. In this role, he manages the development and delivery of syndicated studies and best practices with a focus on helping utilities create valuable relationships with their business and residential customers. Throughout his career, K.C. has worked across industries and sectors to develop innovative solutions to complex problems and translate subject matter expertise into actionable insight. Before joining Market Strategies, K.C. was senior vice president at Chartwell, where he led industry and consumer research, conference production and marketing. He also served as the Smart Grid Consumer Collaborative’s assistant director, leading its consumer research program. K.C. holds an MBA from Georgia State’s Robinson College of Business and a bachelor’s degree in political science from Colorado College.
Katarina is a senior director of research and consulting at Market Strategies International and a trained ethnographer with a background in medical anthropology. She has spent the past 10+ years applying her passion for culture and human behavior towards complex brand, product and marketing strategies. Over the years, Katarina has earned a reputation for her unique deliverables that “live on” in pharmaceutical organizations, including illustrated storytelling, immersion workshops, customer experience/journey maps, photojournalism and documentary films. She graduated summa cum laude from the University of Pennsylvania with a degree in applied anthropology.
Katy Palmer is chief solutions officer and managing director of the Health division of Market Strategies International. She has more than 10 years of market experience in pharmaceutical industry research and is known for her expertise in the therapeutic areas of central nervous system, women's health and infectious disease. Her research specialties include advanced quantitative methodologies such as choice-based modeling, segmentation and message testing. Since joining Market Strategies in 2000, she has cultivated strong relationships with her clients through her commitment to delivering results that are insightful and actionable. Prior to joining Market Strategies, she served Eli Lilly and Company as a market research consultant on an antidepressant team within the global market research department. Katy's Ph.D. is in infectious disease from Washington University, and she holds a bachelor's degree in biology from Lake Forest College. When not consulting with clients, you will find Katy spending time with her partner and kiddos, Addy (age 5) and Evan (age 4), doing some kind of outdoor activity or sitting by the fire playing board games (during our Indy winters!).
Kendra has more than 16 years of pharmaceutical market research experience and is known for her expertise in brand development and brand loyalty tracking studies. Her ability to understand the business issues and problems facing her clients is the key to her insightful research. Kendra’s specialties include quantitative methodologies for testing new product concepts, brand communications testing and brand loyalty tracking programs. She earned a master’s degree in marketing research (MMR) from the University of Georgia and a bachelor’s degree in marketing and finance from Central Michigan University. When Kendra takes off her market research hat, she enjoys spending time outside in the sun or snow with her husband and fun-loving daughter, Julia.
Katie is a lead analyst in the Consumer & Retail division at Market Strategies. Over the past 7 years, she has been responsible for taking client objectives and translating them into successful surveys that generate meaningful and actionable insights. She has played a key role in many successful consumer journey, brand loyalty, segmentation, concept testing and customer experience studies. While her expertise lies in quantitative methodologies, she most enjoys bringing the numbers to life with studies that mix both quantitative and qualitative findings. Katie holds a bachelor’s degree in psychology with a neuroscience concentration from Kalamazoo College, where she graduated with honors. Outside of work, she enjoys traveling with her family and has a life goal to visit somewhere new every year.
Lindsey Dickman is a vice president in the Financial Services Research division of Market Strategies. She leads the Market Strategies custom wealth management sector and directs a diverse project portfolio that addresses all stages of the product, customer, brand, and message lifecycles. She has been partnering with clients in a research director role for 12+ years and has had an emphasis on wealth management for 8. Lindsey focuses on interpreting feedback and data to drive home the “so what” from research results, particularly to tie them to clients’ business needs and industry trends. She has a range of qualitative and quantitative experience but specializes in programmatic, multi-phase, global initiatives. Prior to joining Market Strategies, Lindsey was a senior research manager at The Link Group, where she led ad hoc and tracking research for technology and retail clients. She graduated with high honors from Emory University with a bachelor’s degree in economics and Spanish. Lindsey is trying to perfect her tennis drop shot and enjoys going for walks—or, more precisely, smells—with her beagle, George.
Lisa Viselli is vice president of corporate marketing at Market Strategies International. She is responsible for designing and executing multi-channel marketing strategies to support new business development. During her 20-year career, Lisa has earned a reputation for strategic thinking and creative execution. She has helped launch businesses, garner media attention, direct corporate communications and produce award-winning marketing materials. Lisa earned a bachelor’s degree in journalism from Michigan State University. When she's not blogging for FreshMR, Lisa can usually be found running on some trail, torturing the ivories or baking something decadent (hence the running).
Loribeth McCann is a vice president in the Financial Services Research division at Market Strategies International. Key areas of focus in Loribeth’s research portfolio include product development, brand research, segmentation and customer experience. Loribeth has managed several large-scale customer experience programs, through the stages of adoption from a prior vendor, redesign, historical data integration, implementation and portal development. Her ultimate goal is always to get the day-to-day running smoothly and efficiently, allowing the project and client teams to focus on areas of continued improvement and insight from the research. Loribeth holds a master’s degree in industrial/organizational psychology from Wayne State University, and a bachelor’s of science in psychology from the University of Central Florida.
Linda York is a senior vice president in the Syndicated Research division where she leads the Wealth Management Syndicated Research & Consulting practice. She has over 20 years of experience in financial services spanning responsibilities in finance, marketing and business strategy. Before joining Market Strategies, Linda was the practice director of Syndicated Research at Cogent Research, where she managed the product development and execution process for syndicated research projects and consulted with dozens of clients in the retail and institutional wealth management space. She earned an MBA in marketing from the University of Connecticut and a bachelor’s degree in mathematics from Mount Holyoke College. Linda is an avid equestrian and a two-time finisher of the Boston Marathon.
Matt is the Compliance and Information Security Manager at Market Strategies. He is committed to protecting the privacy of our clients and research participants and ensures that all data we collect are treated with respect.
Mike Berinato is a vice president in the Financial Services division at Market Strategies International and has more than 17 years of experience helping companies address critical business issues with market research and consulting. His expertise in qualitative and quantitative research enables him to address a breadth of different business challenges and provide clients with the highest level of strategic insight and guidance throughout the research process. Mike specializes in designing and executing research that uncovers and explains the rational and emotional drivers of behavior, including market analysis and segmentation, new product development, messaging and positioning and brand development. At Market Strategies, Mike works on consumer and B2B research with clients in the payments, banking and wealth industries. He holds a master's degree in political science with a concentration in survey research from the University of Connecticut and a bachelor’s degree in history from the University of Massachusetts, Amherst.
Madison Cuneo is a Senior Analyst at Market Strategies International, where she lends her skills primarily to the Technology Research and Telecommunications Research divisions. Madison graduated with honors from the University of Oregon with a bachelor’s degree in Business Administration and a concentration in Marketing. Conducting her senior thesis was where she first discovered the power of her own innate curiosity, which later brought her to the field of market research. When she is not poring over data, Madison enjoys reading in the sun and running in the woods.
Meredith Lloyd Rice is a vice president in Market Strategies' Syndicated Research division. She manages the firm’s syndicated research products focused on the financial advisor market and is the lead author of the Advisor Brandscape® report. She has more than 15 years of experience managing research initiatives in the wealth management industry and has explored a wide range of business issues on the client and supplier side. Prior to joining Market Strategies, Meredith was an associate VP at Chatham Partners where she oversaw a team of researchers and managed the overall design, analysis and interpretation of large-scale studies for institutional financial services clients. Meredith earned an MBA from Thunderbird School of Global Management and a bachelor’s degree from Colgate University. She is a former collegiate rower who now gets her exercise chasing after her 2-year-old daughter and Clumber Spaniel.
Nicky Kearney is a vice president of research and consulting in the qualitative group. She joined Market Strategies International in 2012, is insatiably curious and passionate about her work as a researcher. She has 15 years of research experience, including qualitative and quantitative ranging from local to global, including B2B, B2C, government, non-profit and education, but she has focused in the healthcare and pharmaceutical industries research for the past eight years. Her expertise spans a variety of methodologies and approaches ranging from in-home ice cream use tests to in-shower video ethnographies. She is a RIVA-trained moderator known for putting respondents at ease while speaking their language and seeking their story.
Nicole McCoy is an analyst in the Telecommunications Research division at Market Strategies International. She is responsible for study design, questionnaire development, data analysis, trend spotting and report building. Since joining Market Strategies in 2003, Nicole has served in a variety of capacities across many industries including Consumer & Retail, Energy and Healthcare. She is based in the company’s Little Rock office and is working toward her bachelor’s degree in psychology at the University of Arkansas at Little Rock’s Honor College. When Nicole is not conducting market research, she spends time with her husband, daughter and their two beagle-mix rescue pups. She organizes charitable events as well.
Nick has more than five years in the market research industry with a focus on the Technology, Telecommunications, and Consumer Research divisions at Market Strategies. He specializes in testing new concepts, analyzing strategic priorities and reducing consumer churn. Nick is an avid gamer who has previous experience working with some of the biggest companies in gaming including Xbox, Activision, and Electronic Arts. He is currently playing Dragon Age: Origins at the behest of his girlfriend. He graduated magna cum laude at California State University, Fullerton with a bachelor’s degree in political science.
Pam is a research director at Market Strategies International. With 17 years of research and analytics experience, Pam has led projects for Fortune 100 clients in many industries, including energy, telecommunications, automotive, non-profits, consumer packaged goods, financial services, healthcare and industrial products. Throughout her career, she has helped clients address a full range of strategic marketing issues including customer loyalty and retention, market analysis and forecasting, branding/corporate reputation, segmentation, new product/service research and competitive analysis. Within the energy industry, Pam has developed and managed research programs for Southern California Edison, Oncor, Pepco Holdings, DTE Energy, Orlando Utility Commission, Tampa Electric/Peoples Gas, Con Edison, Energy Market Innovations and Arkansas Electric Consumer Cooperative. Prior to joining Market Strategies, she held research leadership roles at DTE Energy and ForeSee, and created the research department at PCGCampbell, the largest privately-owned marketing communications firm in Michigan. Pam earned an MBA in Marketing from The Eli Broad Graduate School of Management at Michigan State University and a BA in Linguistics and French from The University of Michigan.
Paul Hartley is SVP, managing director of the Consumer & Retail Research, Technology and Telecommunications Research divisions at Market Strategies. He has more than 20 years of experience in the global tech and telecom sectors, with the last decade focused on the US market, where he has led large research projects with clients such as AT&T, T-Mobile, Google, Intel, Sprint, Comcast, Charter, Time Warner Cable, CenturyLink, Cisco, Oracle and IBM. Over the course of his career, Paul has built up deep subject matter expertise in a number of areas, including wireless and wireline telecom, cloud computing, database, mobile development and virtual reality. He is particularly dedicated to ensuring that his team delivers the very highest levels of service to its clients, complete with actionable research insights that allow them to truly ‘move the needle’ when it comes to growing and improving their businesses. Paul lives in Atlanta and teases that his hobby is collecting children--he currently devotes all of his free time to five of them (17, 5, 4, 3, 2).
Randy Hanson is a vice president of the Marketing Sciences Group at Market Strategies International. He has more than 25 years of research experience executing a wide array of research, consulting and statistical responsibilities.
Randy is a sought-after consultant, internally and externally, on most aspects of marketing strategy and marketing research. He is a nationally recognized expert in applications of Customer Experience Management, in particular Churn/Retention, Commitment, Loyalty and Customer Satisfaction. Randy designs, develops and implements project-specific approaches and multivariate analyses and is particularly adept at designing original solutions when textbook solutions fail.
He is a Phi Beta Kappa and Magna Cum Laude graduate of the University of Missouri, where he earned a bachelor’s and master’s degree in statistics, and later an M.B.A. with a marketing emphasis. He was honored as Best Graduate Instructor in the Department of Statistics and Outstanding Marketing Student in his M.B.A. program.
Randy has published several articles in industry periodicals and journals. He enjoys teaching and has delivered tutorials and speeches at leading national conferences.
Rob Darrow is a senior director of qualitative research at Market Strategies, with more than 25 years of experience in research, product marketing and product management. Rob has worked with C-level executives, IT personnel, small business, consumers and healthcare professionals on a wide range of strategic issues including attitudinal and behavioral assessments, new product concepts, brand perceptions and positioning strategies. Prior to joining Market Strategies, Rob held research positions at Ipsos UU and King Brown Partners and marketing roles at Motorola Computer Systems, Plantronics, Pixo and Vocera. Because he is a regular jogger and hiker, Rob tries to rationalize his love of baking sweet treats, including a mean berry pie!
Rachel is a research associate in the Life Sciences Research division at Market Strategies, where she helps address client challenges using her acute eye for detail and insatiable curiosity to uncover valuable insights. She earned a bachelor’s degree in marketing from Oakland University and gained professional experience in market research, sales and design. When Rachel isn't working, she enjoys perusing the local farmer's market and trying new recipes in the kitchen. Her favorite type of food to make (and eat) is breakfast.
Ray Reno is a senior vice president and senior marketing scientist in our Marketing Sciences Group. He is recognized as a creative problem-solver with extensive training in analytics and methodology, as well as a keen understanding of the consumer and brand issues businesses face.
Ray specializes in the design of consumer segmentations and market frameworks, assessment of the differentiation of brand equities and the identification and quantification of potential brand value propositions. Ray earned a Ph.D. and master's degree in social psychology from Arizona State University as well as a bachelor's degree in psychology and English from Adrian College. When not analyzing market research, Ray can be found digging through genealogical data related to his ancestry.
Sherry Burles is Director of the Information Design team at Market Strategies International. Her expertise is in designing client deliverables that are concise, efficiently executed and, of course, visually appealing. She joined Market Strategies after seven years managing the Portland publishing team at Gartner Corp., and six years producing data-intensive client reports for Griggs-Anderson Research. A voracious reader, she devours most everything—her favorite reading spots are on a tropical beach or in front of a cozy fire with a glass of red wine, husband by her side.
Sonia is a product director for Cogent Reports with more than 10 years of experience in journalism, marketing and research. She has managed numerous qualitative and quantitative studies in financial services industry research, as well as the hospitality, consumer packaged goods and retail sectors. Prior to Market Strategies, Sonia served as a community manager for Communispace Corporation, where she helped major brands generate game-changing insights via online communities. She also worked as a public relations specialist for Putnam Investments and as a staff reporter for Community Newspaper Company. Sonia earned an MBA from Boston University School of Management and a bachelor’s degree in communications from Simmons College. She is an ardent Patriots fan who recently became hooked on sprint triathlons.
Tracie is an analyst in the Life Sciences division at Market Strategies International. Throughout her time at Market Strategies she has worked on both quantitative and qualitative projects, in a variety of disease states. She has experience with many quantitative methodologies, both tracking and custom. Tracie earned a master's degree in marketing research from Michigan State University. Her education background allows her to seamlessly connect results to business needs and provide valuable insights for her clients. Outside of work, Tracie enjoys spending time with her corgi Benji, building furniture, running, and traveling with her husband.
Senior Information Designer Ted Mitchner joined Market Strategies International in 2011. He manages data visualization, report automation, interactive deliverables and web portals for the Technology Research and Telecommunications Research divisions. Prior to joining Market Strategies, Ted worked at The Oregonian creating print graphics and web videos for the business news section. He earned a master’s degree in architecture from the University of Oregon and graduated magna cum laude from Carleton College, earning a degree in English and media studies. Ted is a film buff, thrift store shopper and record collector and has to remind himself to swim, cycle and run.
It’s no secret that Telecom VPs Paul Hartley and Greg Mishkin don’t always see eye-to-eye on industry issues. After years of listening to their heated debates internally, Market Strategies decided it was high time to let them duke it out in public. Welcome to the Main Event—a Point-Counterpoint blog series that pits two feisty telecom experts against each other in the ultimate industry showdown. In the progressive corner, weighing in with deep industry insight: Paul “The Hammer” Hartley. The Hammer is the international contender and—pound for pound—is rated by many to be one of the leading global telecom experts of the past decade. In the traditional corner, weighing in…on every conceivable topic: Greg “Meatgrinder” Mishkin. Meatgrinder hails from Atlanta and has racked up countless wins by knocking out the competition with his fierce convictions and pitbull-like tenacity. Let’s get ready to rumblllllllllllllle! View all posts by The Hammer’s alter ego here, and Meatgrinder’s alter ego here.
Tim Veitengruber is a Director in the Energy Research division of Market Strategies International. During his many years with the company, he has managed quantitative and qualitative research projects within the telecommunications, energy utilities and advertising industries. Tim is skilled in the management and analysis of customer satisfaction and loyalty research and has managed many projects ranging from transaction-based measurement and market share assessment to brand management, customer segmentation and new product development. When not giving his two cents on a topic, you can find Tim spending time with his wife and two kids, keeping an eye on his favorite sports teams, coaching baseball or trying to watch for the next “big thing” on HBO Now, Amazon or Netflix.
Vivek is a senior analyst in the Financial Services Research division at Market Strategies. He leverages his expertise in qualitative and quantitative research to assist clients with new product/service development, customer satisfaction, brand equity measurement, marketing communications optimization and market segmentation. Prior to joining Market Strategies, Vivek was with Nielsen BASES in India, working on several multi-country concept testing and forecasting projects in the consumer goods industry. He also spent a year at General Motors in Germany. Vivek earned an MBA from the Moore School of Business at the University of South Carolina and holds a master's degree and a bachelor’s degree in accounting from the University of Mumbai, India. He is a soccer buff and likes to travel to Europe every year to watch soccer games live. His favorite team is Manchester United.
Zach Silvey is a research associate in Market Strategies' Technology and Telecommunications division. He received his bachelor's degree in behavioral neuroscience from Washington State University where he conducted research into the underpinnings of learning and memory. Zach loves to bring together his obsession with technology and the science of research to deliver valuable insights to his team and clients. When not working, Zach likes to explore the national and state parks of the Pacific Northwest.