U.S. and U.K. Consumer Financial Outlook Study 2010
In these difficult times, how do American consumers feel about their financial institutions? How has the economic crisis affected the way that consumers manage, spend and invest their money? What can financial institutions do to restore confidence and help consumers navigate through their financial struggles?
The Market Strategies Consumer Financial Outlook Study 2010 answers these and other questions of interest to banks, credit unions, mortgage lenders, credit card companies and others in the financial services industry. Based on online surveys of 1,000 consumers conducted in January 2010, this comprehensive study analyzes the views and behaviors of American consumers and compares them to attitudes and actions from the previous study conducted in 2009.
Specifically, the Consumer Financial Outlook Study looks at:
- Consumer perceptions of the impact of the economic crisis and government stimulus programs on their personal financial situations
- Consumer attitudes and behaviors regarding investing, spending and credit card usage
- How Americans’ financial concerns, behaviors and related attitudes have changed in the past year
- Differences in financially-related attitudes and behaviors across various demographic groups
- Actions that financial institutions can take to reinforce trust and provide assistance to their customers and prospects
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For more information or to request a copy of the report, contact Mark Willard (734.542.7644) or Errol Hau (734.542.7752).