Messaging research has a huge impact on your communications. Understanding which messages work and why helps your company connect with its audiences in a way that motivates them to take action. To gain this understanding, it is ideal to conduct qualitative research to refine your message and quantitative research to pick a possible winner.

The problem is that companies are faced with doing more with less time and fewer resources. So Market Strategies created Textalytics, a web-based quantitative survey technique that uses best practices from qualitative research. Textalytics is a time and money-saving research hybrid that:

• Reveals your strongest themes and messaging elements
• Explains why certain themes and messages resonate best
• Explores these reactions across multiple segments or subgroups of buyers

Textalytics features an on-screen highlighter that allows customers to indicate what they like and don’t like about your entire message. Unlike traditional messaging research, Textalytics merges this feedback with follow-up questions to pinpoint whether customer reactions are a matter of content or just wording and phraseology. By adding verbatim responses to reliable, quantitative data, Textalytics provides the nuanced information you need to build strong, compelling messages.

With Textalytics' unique highlighting capability, repondents indicate specifically what they like and don't like about your entire message. See it for yourself.