Sales Representatives and the Community Oncologist: The Doctor Is In…Sometimes
Increasingly pharmaceutical sales representatives are seeing their access to physicians curtailed within primary care, hospital-based and academic practices. This March 2008
Oncology Business Review article, by Market Strategies Senior Vice President Peter Carlin, reveals the ongoing trends in sales representative access to oncologists based on a January/February 2008 survey of 50-community based oncologists.
Download PDF The View from the Office: How Oncologists See 2008
This January 2008
Oncology Business Review article, by Market Strategies Senior Vice President Peter Carlin, reveals what trends and changes are expected to occur in 2008 that will impact the industry. The article details expected trends in oncology-related pharmaceutical products, relevant health policy issues and the perceived impact of the presidential election.
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Great Results From Ambiguous Sources: Cleaning Internet Panel Data
This paper, originally presented at the ESOMAR Panel Research Conference in 2006, details common forms of data quality problems resulting from the use of panels and how such problems can be addressed in survey design and analysis.
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At My Own Pace, In My Own Place
One of the earliest articles to discuss participant perceptions of bulletin board focus groups, the findings from this study have be used to form “best practices” and when this method is most appropriately used.
Download PDF Satisficing Behavior In Online Panelists
The term “satisficing” refers to inaccurate responses that result from respondent negligence or intentional misreporting. First presented at the 2005 MRA Symposium, this paper focuses on data quality issues in web panel-based surveys while proposing how such undesirable behaviors can be minimized.
Download PDF Considerations In Quantitative Data Collection In China
Issues and concerns in the choice of data collection modes and sample sources are the focus of this paper. The paper also discusses the impact of face-to-face interviews, web and phone surveys, customer lists, field provider panels and databases, commercial panels and databases and phone directories.
Download PDF A Sum Greater Than the Parts: Maximizing Research Insights Into Social Transitions
Researchers can derive substantial benefits from combining ethnographic and traditional market research methods. This paper presents a case study in which a blended approach was effectively used to study marital engagements and the process of shopping for, and purchasing a diamond ring. First presented at the EPIC 2006 Conference, the results helped a large online retailer identify and target engagement ring buyers.
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