Market Strategies International has been conducting online research since 1997. During that time we have developed a wide range of science-based approaches to conducting the basic data collection that drives our suite of analytic methods. Those approaches include:

• New product design, pricing and positioning
• Brand image
• B2B  and B2C segmentation 
• Customer and product satisfaction
• Website design and evaluation

At Market Strategies we understand that the key to producing high quality data is to provide respondents with an engaging, clear, and easily managed survey experience.  To that end we maintain an ongoing program of methodological research aimed at continually expanding our knowledge of what works and does not work in online surveys. 

Much of this research is conducted jointly with colleagues from the Survey Research Center at the University of Michigan.  This group of world-class survey methodologists is leading the discipline in defining best practices for online research, which remains a developing and evolving science.

Market Strategies uses a state-of-the-art, high capacity and extremely robust Web interviewing platform. This platform runs SPSS Dimensions software and supports secure, 24x7 data collection around the globe in virtually any language.  The end-to-end integration of the Dimensions suite enables fast and efficient process from questionnaire design to data delivery and analysis. 

Dimensions supports virtually all modes on a single integrated database, making popular mixed mode approaches such as phone/Web particularly efficient.