At Market Strategies International, we help clients understand their current and potential new markets, discover unmet needs, and optimize offerings and communications. Our proprietary tools, modelers, and industry experts help you develop targeted, well-positioned products and services with clear understanding of their market fit and potential impact.
Competitive Assessment and Tracking Services Our Brand ManagerSM toolkit provides you with a chess board that makes sense of the marketplace and helps you devise winning strategies.
Market Segmentation
Identifying the most promising consumers and playing to their motivations is key to building a competitive advantage. Market Strategies International helps you understand and engage the motivations of differing market segments—and also ensures you can find your target customers to deliver on-target messaging and offers.
Our proprietary MSTargetsSM segmentation process creates complete segmentation stories by integrating multiple consumer views, such as attitudes, needs, lifestyle factors, decision processes, behaviors, and demographics. Consumer views often originate from different sources, such as primary research, purchased data, and internal records. Our approach empowers you to harness and reconcile multiple views of consumers, creating market segments that are embraced across stakeholders. Results are projectable onto future surveys and population databases so that the research lives well beyond the primary survey effort.
We deliver comprehensive segmentation schemes that balance and simultaneously address your market intelligence needs, such as:
- Which segments are primary versus secondary targets?
- On what basis should I develop target lists, tailored offerings, and positioning?
- Which customers warrant enhanced customer experience management efforts?
- How many of my customers are at risk, and what can I do to combat that risk?
- How well does my brand promise serve each market segment?
- Which new markets are most viable in the short- and long-term?
- Which views of consumers are most critical to driving success?
Whether you are looking for a dynamic 10-year segmentation that drives your overall organizational strategy, or a static 2-year solution that helps you get the most out of a specific product’s end of life, MSTargets delivers the market intelligence you need to effectively target and create viable products for your target audiences.
Pricing and Product Development
Our experts can help you optimize your product or service and anticipate market uptake throughout the development lifecycle. We apply proven qualitative and quantitative methodologies to help you launch and maintain winning products and services. We help clients:
- Filter idea laundry lists to identify the most promising ideas for further development resources
- Configure your offering and price to maximize market penetration, profitability, or both
- Determine which aspects of your offering are “must haves,” “satisfiers” and “delighters”
- Track attitudes, awareness, trial and usage for launched products and their competition
- Address issues for mature products, such as exportability to new markets, the impact of line extensions, and how to best reconfigure or replace products that are near their end-of-life
Clients come to us with their toughest product development challenges. We continuously evolve our toolkit, optimization algorithms, and decision support tools to ensure we deliver the insights you need to develop and maintain commercially viable products and services.