Social media provides brands with new opportunities to increase market presence and to engage existing and new customers. When a consumer connects with a brand in social media, she is offering to connect her own online persona and credibility to the brand. Even if we don't quite understand the dynamics of this relationship, marketers know that this connection represents a profoundly new opportunity to nurture loyalty and advocacy.
Market Strategies International is pleased to offer the first edition of its annual Social Media Brand Index. The Index is intended to provide an objective, comprehensive view of how top brands across different industries succeeded in social media during 2011. The Index includes measures of both consumer-generated social media as well as the brands' sponsored content.