It's a generally accepted belief that people tend to be wary of things that are unfamiliar to them, so it would make sense this behavior would extend to the smart grid and smart meters, a relatively new trend in an industry on which most consumers are not educated. A new study found people who aren't familiar with the smart grid and smart meters tend to like the concepts when informed.

"It is hard to know whether you support something you know little or nothing about, and that is where most people are with regard to smart grid/meters," said Jack Lloyd, vice president in the energy division at Market Strategies International. "However, as soon as we give them basic information, the concepts sound appealing."

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