In the high stakes game of new product development there are high expectations around the emerging consumer markets for machine-to-machine (M2M) solutions. In a February 2011 keynote speech given by Qualcomm CEO Paul Jacobs, he forecast 70% of all consumer electronics devices will be connected to the internet by 2014. Analyst firm ABI projected more than 87% of the data traffic on mobile networks will come from connected devices. Across the wide range of companies who are placing bets on developing M2M consumer solutions, there is an optimistic attitude best characterised as ‘if we build the technology, they will come’.

< Back to Library