Gamification is a simple concept to grasp. Make boring, everyday tasks–like taking part in research–more fun through the application of game play mechanics. That doesn't mean shooting Nazi zombies à la Call of Duty or racing high-performance cars like in Gran Turismo. The key is to look at games of all types to learn how they encourage progression and reward the completion of certain tasks to create more enjoyable, engaging and compelling experiences.

Here are seven gameplay mechanics that can be applied to online focus groups, surveys and communities.

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