Market Strategies International

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Banks Top Cards in Trust Survey, American Banker

In a survey from First Data and Market Strategies International, just 32% of respondents said they would trust the financial institution that issued their card to keep their data secure in a mobile wallet, compared with 59% who trust their primary bank. While interest in emerging technologies such as mobile wallet is still fairly low, such services provide banks with an opportunity to capitalize on the trust consumers have placed in them.

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