Mark Willard and Leona Foster will be joined by Bob Qureshi from the London England Office as Market Strategies International sponsors and presents a paper at Marketing Week’s 7th Annual Retail Financial Services Research and Insight Conference. The conference is geared to finding out how leading brands are using research and insight to understand exactly what’s driving their customers’ behaviour/attitudes, shape their strategy accordingly and be in a position to succeed both now and post-recovery. Key speakers will include industry experts:
- Richard Harris of American Express will discuss how he has helped strengthen his brand’s reputation by pinpointing and reacting to dissatisfaction scores relating directly with American Express, not the overall market
- Geoffrey Van Meer of Rabobank International on the criteria for successful marketing research projects - with a comparison between the Netherlands and the UK
- Juliet Constantine of Hiscox on ensuring engagement strategies are targeted, relevant and profitable
- Dr Steven Althaus of Allianz Germany will demonstrate how to re-gain trust and build a perception of fairness through research and insight
- Brand new research findings from Market Strategies International on consumer confidence both in the USA and UK
When: January 27-28, 2010
Where: The Kensington Close Hotel, London, England
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