Market Strategies International

Brand Research

Every brand aspires to connect with customers in a tangible, emotional way that results in a lifelong bond.

To the victors go the spoils of loyalty, up-sell, cross-sell and referrals. But cultivating stable, long-term relationships takes intelligent research and careful planning.

As your brand cycles through phases, its strength and success are based on the ability to remain relevant by continuously evolving to meet customer needs while remaining true to a core value proposition. Market Strategies International helps you understand the current value of your brand and plot a course to reinforce its core strengths and address vulnerabilities and threats.

Challenging Questions

Whether you need to build a strategic framework, evaluate the ROI of competing scenarios or implement tactics, our industry-leading market researchers help you answer these questions:

  • Analysis

    What benefits do customers want from a brand in your category? What is unique about your competitor's brands, and how can you use that information to your advantage? Are customers aware of your brand, and is it positioned properly to meet their needs? What are your brand's potential points of vulnerability?
  • Outcome and Growth

    How do the tangible and emotional aspects of your brand support each other, and how are they linked to your business outcomes? Can you extend your brand into new product lines and markets?

Customized Answers

Since no two brand research projects are alike, we work closely with you to customize our methodologies to your situation, ensuring that they uncover customer needs and create a clearly defined road map to optimize business outcomes.

But, the real strength of our qualitative and quantitative research methods rests in our ability to take the guesswork out of:

  • Analysis

    Integrating customer and competitor feedback. Evaluating and filtering large numbers of brand attributes.
  • Development

    Developing loyalty models, value propositions and simple action pathways that propel your brand forward.
  • Tracking and Metrics

    Tracking brand image and predicting loyalty over time. Isolating and measuring equity and brand premiums.

For hundreds of domestic and global clients over the past 20 years, it has meant making branding decisions with complete and total confidence. Let our cross-sector experience in brand marketing strategy, insightful analysis and meaningful results make the difference for your brand's success, too.

Contact us to learn more, or call +1.800.420.9366.