Market Strategies International

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Recent Library Items

Advisors Adapting to the New Normal

While many product providers and distributors have been preparing for months, the financial advisors they rely upon are now beginning to feel the effects of the DOL fiduciary rule and are altering compensation structure, product preferences and the nature of the support they need going forward.

Upping Engagement with 401(k) Plans

External regulatory and internal budgetary pressures are adding to 401(k) plan sponsors' scrutiny over cost in all aspects of plan administration. However, plan sponsors are also increasing their focus on participant engagement and are looking to offer holistic financial wellness programs and new investment advice offerings. How can providers support plan sponsors and help increase engagement with 401(k) plans?

Uncertainty Shifting the Institutional Market

With a field period that enables analysis of the impact of the election results, this year's US Institutional Investor Brandscape captures the true sentiment of institutional investors during a period of uncertainty. We uncovered fascinating shifts in mindset and practices which will have long-term implications for demand of investment products and services.

Capturing Assets in a Changing Investor Market

Regulatory changes, technology advancements, demographic shifts and geopolitical events are turning the financial services industry on its head. Yet successful financial services firms are adapting, leveraging these industry forces to enhance their competitive advantage. Want to know their secrets?

2016 Utility Customer Champions, Year-End Results and Insights

In their third year of trending research, the Utility Trusted Brand & Customer Engagementâ„¢ benchmark studies have blazed a new trail in brand and customer management. Learn which utilities are this year's Customer Champions and where the industry is heading in the future.

Unlocking DC Growth Opportunities in an Evolving Regulatory Era

The DOL Fiduciary Ruling and heightened scrutiny on all aspects of the retirement industry have many DC plan providers on the defensive, focusing on ways to avoid the next potential pitfall. Yet financial advisors selling DC plans and the participants that invest with them are offering up ideas for growth to providers who are willing to listen.

Creating Value in the Cost-Conscious DC Market

DC plan sponsors are more cost-conscious than ever. Consequently, a growing number of plan sponsors are requesting fee reductions or initiating review of other plan providers. In order to grow their market share, providers must be prepared to justify their fees and highlight the aspects of their business that plan sponsors value most.

Ethnography: Removing Barriers and Making the Most of Insights

Ryan Dawson of Eli Lilly and Katarina Johnson of Market Strategies share a case study about the uncommon power of ethnography, provide tips regarding compliance and offer proven ways to embed the insights throughout your organization.