Videos
Why read when you can watch?
For your viewing pleasure, Market Strategies offers snackable presentations, recordings and clips discussing some of the trends dominating the market research industry and how we can use this knowledge to better serve you.
To find out more about a specific video, or to learn how our knowledge could be applied to your business, contact us.
Recent Library Items
Game On! The Great Gamification Challenge
In December 2011, Greenbook and NewMR organized a debate on the hot topic of research gamification. Listen in as four panelists, including Market Strategies' Reg Baker, weigh in on the use of game mechanics in market research and discuss the need to validate this approach before recommending it to clients.
Survey Gamification: Old Wine in New Bottles?
Gamification has been the hottest MR topic of 2011. There has been no shortage of creative thinking about how the principles underlying games might be used in a research setting to uncover new insights. And a good deal of controversy as well. Listen as Market Strategies' Reg Baker weighs in on the use of game mechanics in market research.
Can Software-Driven QDA Replace the Seasoned Researcher?
Results from parallel but independent analyses of a large amount of semi-structured text, using a senior researcher deeply familiar with the subject matter and a software-driven analyst new to market research.
Online Panels: Where do we go from here?
Discussing the potential pitfalls of online research.
Social Research Approaches: A 7 Minute Primer
Join us on an exciting journey into the new market research as Theo Downes-Le Guin shares a quick overview of Market Strategies' social research approaches that offer a terrific way to learn about customer needs and behaviors.
Long Surveys: Why they're bad and what to do about them
Exploring three things researchers can do to keep questionnaires short: educate stakeholders, offer creative research design solutions and provide financial incentives.