Case Studies
What can meaningful market research do for your business?
The following case studies are just a few examples of our successes. See how intelligent research, effective marketing strategies and impactful results helped our clients better meet the needs of their customers, earn stronger positions in the marketplace and make confident decisions to grow their organizations.
To find out more about a specific case study, or to learn how our knowledge could be applied to your business, contact us.
Recent Library Items
Revolutionizing a Communications Company's Brand Positioning
Lacking a strong identifiable brand position, a wireless communications company wanted to develop a holistic understanding of its brand performance across all industry factors.
Using Netnography to Study Consumer Use of Exchange-Traded Funds (ETFs)
A company wanted to know how consumer investors use ETFs and what tools they use to make financial purchase decisions in order to fill investing gaps in their product line.
Using Conversation Posts to Interpret Online Feedback to a Utility's Rate Increase
A utility company wanted to understand the tone, content and impact of online customer conversations which expressed about recent rate increases.
Using Online Communities to Enhance a Tech Company's Product and Brand
A company wanted to understand how business users choose and use photo printers for professional-level photography.
Tracking Brand Equity for a Pharmaceutical Company
A pharmaceutical company needed to know if the positioning and marketing strategy used to launch a new brand was effectively driving choice in the men's health marketplace.
Building Stronger Relationships through Customer Experience
A major health insurer needed to identify what areas of the stakeholder experience were causing low satisfaction levels among healthcare providers, hindering the company's ability to grow and strengthen business partnerships.
Isolating the Touch Points that Influence Customer Experience
A pharmaceutical company needed to develop metrics and identify key touch points in order to implement a corporate goal of "best-in-class" customer experience.
Differentiating a Global Pharmaceutical Company
A pharmaceutical company wanted to reassess its value proposition to physicians, and develop positioning that would help them assume leadership of a previously undifferentiated market.
Segmenting Patients to Promote a New Product
A pharmaceutical company was developing a drug to treat a skin disorder, and needed to design clinical trials and marketing strategies for meaningful patient segments.
Designing a Web-based Healthcare Shopping Tool
A healthcare company needed to inform the development of their new online shopping cart by evaluating potential customer perceptions and identify different interpretations of healthcare costs.