Market Strategies International

Papers / Articles

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Market Strategies is home to some of the top minds in market research. Our experts consistently share their study findings, knowledge and opinions to encourage conversations about the trends and issues facing market research and our industries of expertise.

To find out more about a specific paper or article, or to learn how our knowledge could be applied to your business, contact us.

Recent Library Items

Multi-Measurement Approaches for Brand Health

In the March issue of Quirk's Marketing Research Review, Market Strategies SVP, Erin Leedy, uses an assessment of social media brands to examine strategies for brand health measurement.

Advisor Marketing Recall: 2016 Year in Review

Based on our 2016 Advisor Touchpoints™ data, this white paper provides insights into the mutual fund, ETF and variable annuity providers that created the strongest connections with advisors as well as the share of voice achieved by leading providers across nine individual marketing touches.

Tackling Uncertainty in the DC Market

The DOL fiduciary ruling has altered financial services in long-lasting ways. Although providers may be trying, half of DC advisors aren't feeling support when it comes to the new regulation. This lack of perceived support in a time of great change will undoubtedly affect advisor perceptions and loyalty of the providers they work with regardless of the future of the ruling.

One Size Does Not Fit All DC Sponsors

This white paper based on findings from the Retirement Planscape report provides unique insight for DC investment managers and plan providers to help shape plan sponsor support.

Fielding the Harvard Impact Study

Quirk's Marketing Research Review takes a look at the unique data-gathering process behind the Harvard Impact Study, which sought to quantify the global economic and social impact of Harvard alumni.

Engaging Businesses in a New Era of Utility-Customer Relationships

Facing eroding profitability, increased customer choice, and regulatory and customer pressure to boost demand-side programs, it's clear that energy utilities and retailers must strengthen their customer relationships. This white paper was written with EnerNOC.

The Pull of Active Management

Overall, institutional investors appear to be heeding the call and have their sights set on active management for the near future. Yet allocation to actively-managed strategies declines as asset size grows, with the largest institutions clearly preferring less traditional asset classes. This free white paper examines the use of active vs. passive strategies in the institutional marketplace.

Marketing Recall: 2015 Year in Review

This white paper assesses the reach and impact of affluent investor marketing. Reporting on one year's worth of data collected in 2015, this paper examines the frequency, type and effectiveness of affluent investor marketing touches.

NG&E: To Increase Energy Consumption Management Program Participation, Think Like a Bank

To Increase Energy Consumption Management Program Participation, Think Like a Bank is an article published by Natural Gas & Electricity in the March issue of 2016. "Oberle, Chris. (2016, March). To increase energy consumption management program, think like a bank. Natural Gas & Electricity 32/7, ©2016 Wiley Periodicals, Inc., a Wiley company."