Market Strategies is home to some of the top minds in market research. Our experts consistently share their study findings, knowledge and opinions to encourage conversations about the trends and issues facing market research and our industries of expertise.
To find out more about a specific paper or article, or to learn how our knowledge could be applied to your business, contact us.
Based on our 2016 Advisor Touchpoints™ data, this white paper provides insights into the mutual fund, ETF and variable annuity providers that created the strongest connections with advisors as well as the share of voice achieved by leading providers across nine individual marketing touches.
The DOL fiduciary ruling has altered financial services in long-lasting ways. Although providers may be trying, half of DC advisors aren't feeling support when it comes to the new regulation. This lack of perceived support in a time of great change will undoubtedly affect advisor perceptions and loyalty of the providers they work with regardless of the future of the ruling.
This white paper based on findings from the Retirement Planscape report provides unique insight for DC investment managers and plan providers to help shape plan sponsor support.
Quirk's Marketing Research Review takes a look at the unique data-gathering process behind the Harvard Impact Study, which sought to quantify the global economic and social impact of Harvard alumni.
Facing eroding profitability, increased customer choice, and regulatory and customer pressure to boost demand-side programs, it's clear that energy utilities and retailers must strengthen their customer relationships. This white paper was written with EnerNOC.
Overall, institutional investors appear to be heeding the call and have their sights set on active management for the near future. Yet allocation to actively-managed strategies declines as asset size grows, with the largest institutions clearly preferring less traditional asset classes. This free white paper examines the use of active vs. passive strategies in the institutional marketplace.
This white paper assesses the reach and impact of affluent investor marketing. Reporting on one year's worth of data collected in 2015, this paper examines the frequency, type and effectiveness of affluent investor marketing touches.
To Increase Energy Consumption Management Program Participation, Think Like a Bank is an article published by Natural Gas & Electricity in the March issue of 2016. "Oberle, Chris. (2016, March). To increase energy consumption management program, think like a bank. Natural Gas & Electricity 32/7, ©2016 Wiley Periodicals, Inc., a Wiley company."
In his article for Telecom Engine, Telecommunications VP Greg Mishkin weighs in on the movement of major cell phone carriers away from contract pricing plans and why this one-size-fits-all approach may not be the best brand strategy.
Based on our 2015 Telecom Brand Love study, this paper explores the history of carrier segmentation and the options carriers have to reverse the trend towards commoditization.