Market Strategies International

Library

Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

The Face of Gift Card Consumers: Meeting the Needs of Five Consumer Segments

Gift card buyers are an extremely diverse group in their attitudes and behaviors toward different types of cards, the number of cards they purchase, preferred purchase locations and affinity for e-gift cards. Savvy retailers take the time to understand how attitudes, behaviors and usage vary among consumers.

Most Primary Care Physicians Expect to Join an ACO

In its December 21, 2011 issue, Modern Medicine reports on a new study from Market Strategies International that indicates 58% of primary care physicians (PCPs) expect to join an accountable care organization, and 44% expect it to happen within the next 3 years. PCPs also have a negative outlook for how healthcare reform will affect their practices’ finances.

Game On! The Great Gamification Challenge

In December 2011, Greenbook and NewMR organized a debate on the hot topic of research gamification. Listen in as four panelists, including Market Strategies' Reg Baker, weigh in on the use of game mechanics in market research and discuss the need to validate this approach before recommending it to clients.

Oncologists' Perspectives on the Future of Biosimilars

The November 2011 issue of Oncology Business Review features a research study conducted by Market Strategies International about the future of biosimilars in the US, which we believe will lead to spirited competition.

Let's Bring Robust Text Analysis to Primary Research

In the 2011 CASRO Journal, Market Strategies' Theo Downes-Le Guin examines how researchers handle "big data" sources. He suggests that qualitative researchers seeking to apply the tools and principles of unstructured text analysis need to rethink the way they analyze.

Young Adults Trust Banks More Than Other Mobile Payment Providers

In its December 9, 2011 issue, American Banker reports on a new study from Market Strategies International that suggests young adults are more likely than any other group to trust banks more than alternative payment providers when it comes to emerging mobile-payment services.

Ready for Prime Time? Understanding the M2M Consumer Opportunity

In its November-December 2011 issue, M2M Now features a guest column from Market Strategies' Keri Christensen based on an internal research study that reveals if the average US consumer household is aware of emerging machine-to-machine (M2M) products and solutions, and, if they are, which solutions appeal to them most.

Game Mechanics in Market Research

What gameplay mechanics can we apply to research? In the December 2011 issue of Research, Erin Leedy and Erica Ruyle of Market Strategies International pick out some of the most promising and explain how they might work.

Consumer Insights into the U.S. Gift Card Market: 2011

Over the past decade, retailers across categories–from restaurants to specialty stores to discount retailers–have grown to rely on gift cards as a valuable source of revenue. Market Strategies International teamed up with First Data to learn how consumers perceive and use gift cards.