Market Strategies International

Library

Our market research experts are leaders in the industries they serve. We're continually looking for ways to advance market research and to promote its growth through knowledge sharing.

Our online library gives you access to the papers, articles and videos that our experts create as they work to make market research a positive, driving force for the companies and customers we serve.

For more information about our library resources, or to connect with one of our market research analysts, contact us.

Recent Library Items

Portrait of a Likely to Switch Plan Sponsor

While the 401(k) industry is broad, the subset of DC plans seeking a new provider is actually quite limited. For plan providers and investment managers aiming to win the business of plans in transition, it's crucial to understand how to reach and appeal to the most receptive prospects.

Advisors Adapting to the New Normal

While many product providers and distributors have been preparing for months, the financial advisors they rely upon are now beginning to feel the effects of the DOL fiduciary rule and are altering compensation structure, product preferences and the nature of the support they need going forward.

Upping Engagement with 401(k) Plans

External regulatory and internal budgetary pressures are adding to 401(k) plan sponsors' scrutiny over cost in all aspects of plan administration. However, plan sponsors are also increasing their focus on participant engagement and are looking to offer holistic financial wellness programs and new investment advice offerings. How can providers support plan sponsors and help increase engagement with 401(k) plans?

Multi-Measurement Approaches for Brand Health

In the March issue of Quirk's Marketing Research Review, Market Strategies SVP, Erin Leedy, uses an assessment of social media brands to examine strategies for brand health measurement.

Uncertainty Shifting the Institutional Market

With a field period that enables analysis of the impact of the election results, this year's US Institutional Investor Brandscape captures the true sentiment of institutional investors during a period of uncertainty. We uncovered fascinating shifts in mindset and practices which will have long-term implications for demand of investment products and services.

Advisor Marketing Recall: 2016 Year in Review

Based on our 2016 Advisor Touchpoints™ data, this white paper provides insights into the mutual fund, ETF and variable annuity providers that created the strongest connections with advisors as well as the share of voice achieved by leading providers across nine individual marketing touches.