Rob Stone, Ph.D.
Rob Stone is Market Strategies International’s Chief Executive Officer. During more than 15 years in the research community, Rob has been a passionate advocate for informing business decisions through innovative research practices.
As CEO, he focuses on continuously improving Market Strategies’ ability to drive brand and product strategy through qualitative and quantitative research, including data analytics. He runs the business based on the philosophy that successful research consultancies provide three key elements to clients: an intimate understanding of their industries; rigorous research capabilities; and meaningful results.
Rob joined Market Strategies in 2007, managing the company’s Technology and Financial Services research divisions, as well as serving on its Executive Committee. Before merging with Market Strategies, Rob co-founded Doxus, a research consultancy providing marketing and product strategy to Fortune 500 technology corporations. Prior to Doxus, he ran a solo consultancy that focused on technology during the initial dot-com era.
Rob earned a doctorate in cultural studies from Columbia University, where he studied the effects of the unfolding market economy on American culture.
Phil Giroux is Market Strategies International's Chief Financial Officer. He has more than 20 years of experience in finance and operations management.
Phil is responsible for the short- and long-term financial management, planning and information of the company, as well as compliance with federal, state and local financial and tax laws. He also ensures financial resources are in place to execute the company's strategic initiatives in conjunction with our partner, Veronis Suhler Stevenson.
Prior to joining the company, Phil served as vice president of finance for J.D. Power and Associates, where he managed the strategic and financial direction of the company. In addition, he spent seven years at R.L. Polk & Co. in increasing roles of responsibility, the last being chief financial officer.
Phil earned a bachelor's degree from the University of Michigan and is a member of the Michigan Association of Certified Public Accountants.
George Wilkerson is Market Strategies International's President. He has more than 20 years of experience transforming research data into meaningful results and effective marketing strategies.
George has served as a research consultant to several of the largest corporations in the world. He has designed and executed major research systems with companies in the telecommunications, heavy equipment and automobile rental industries.
Before merging with Market Strategies, George served as a founding owner and president of Flake-Wilkerson Market Insights, a Honomichl Top 20-ranked research firm. His expertise includes customer experience, customer loyalty, brand and product development research projects designed to support strategic market planning. He is an active member of the American Marketing Association and the Market Research Association. George also serves on several industry-related and private company boards. In 1997, he was honored as one of Arkansas' "Forty Under Forty" by Arkansas Business.
George holds a bachelor's degree in business administration with an emphasis in computer science from the University of Central Arkansas.
Larry A. Walker, Ph.D.
Larry Walker is Market Strategies International’s Chief People Officer. His experience spans nearly 25 years, during which time he has earned a reputation for maximizing operational effectiveness and championing cultural evolution.
In this new role, Larry is responsible for all aspects of talent management including strategy, recruitment and retention, talent and succession planning, and learning and development. He joins Market Strategies from Walmart, Inc., where he most recently served as Senior Director of Strategy, Execution and Planning for Sam’s Club. He has also held senior positions with Compassion International, the Federal Bureau of Investigation and the Department of Defense Educational Activity.
Walker earned a doctorate in education with a specialization in training and performance improvement from Capella University in Minneapolis, MN; a master’s degree in education from Azusa Pacific University in Azusa, CA; and a bachelor’s degree in education from Northern Michigan University in Marquette, MI.
Kevin Orians is Market Strategies International’s Chief Operating Officer. In this role, he is responsible for the overall effectiveness of the company’s research services, quality, analytics and research management functions. His experience spans 20 years and includes all areas of market research operations from operational strategy and organizational assessment to process improvement and total quality.
Prior to joining Market Strategies, Kevin served as executive vice president for Kantar Operations where he was responsible for integrating North American operations after the TNS acquisition. While at Kantar, he championed ISO certifications and established a comprehensive shared service organization for all Kantar group companies. He has also held senior leadership roles for TNS and NFO WorldGroup with responsibility for setting operational strategy, financial controls and business oversight.
Kevin is known for designing and implementing winning operational strategies as well as building, empowering and leading top performing teams focused on quality and operational efficiency. He earned a bachelor’s degree in business from the University of Toledo.
Andrew Morrison, Ph.D.
Andy Morrison is Market Strategies International's Chairman and its former Chief Executive Officer, having served in that position since 1994. He has been involved in the market research industry for more than 30 years and is one of the company's founders.
Andy specializes in customer satisfaction and loyalty modeling, communications research and public policy issues. His clients include energy utilities, telecommunications companies, trade associations and government agencies.
Prior to founding Market Strategies, Andy worked for Market Opinion Research where he rose to the position of senior vice president and group director of the Consumer/Media/Social Research Unit. He is well established in the industry, having served as editor of Marketing Research, president of the Detroit Chapter of the American Marketing Association and president of the Midwest Chapter of the American Association of Public Opinion Research. He is past chair and a current member of the Council of American Survey Research Organizations (CASRO) board of directors. Andy has been published in Journalism Quarterly, American Behavioral Scientist and Marketing Research and has been a featured speaker at numerous professional conferences and seminars.
Andy earned a doctorate in mass communications research and a bachelor's degree in English and journalism with a teaching certificate from the University of Michigan.
Jean Malarkey is Managing Director of the Technology and Communications Divisions at Market Strategies International. Coming to the firm via the merger with Doxus in 2007, Jean has conducted technology-related research for more than a decade.
The majority of Jean's work has focused on concept development and refinement of products ranging from digital cameras and printers to networking hardware and enterprise software licensing.
Jean is a seasoned qualitative research moderator with extensive business-to-business and consumer moderating experience. She has also conducted a broad range of quantitative research, including customer profiling and choice modeling. Many of Jean's projects involve research in Europe, Asia and/or Latin America as well as the US.
Prior to 2004, Jean was vice president and manager of Gartner Custom Research's client services department.
Jean holds an MBA from Georgetown University and a bachelor of arts in comparative religion from Pomona College.
As Managing Director, Susan McIntyre co-leads the Healthcare Division at Market Strategies International and has more than 20 years of market research experience in the healthcare industry.
Susan is known for her comprehensive understanding of the issues facing health insurers, hospitals and health systems as well as innovative research design and insightful analysis.
Susan joined Market Strategies in 1999 and is responsible for designing and directing strategic market research projects and delivering actionable reports and executive presentations. Susan's specialties include new product and service development, brand and communications development and tracking, customer satisfaction and loyalty measurement and customer web and telephone inquiry satisfaction.
Prior to joining Market Strategies, Susan served as corporate research manager for Regence, a leading health insurer in the Pacific Northwest, where she was responsible for customer satisfaction and loyalty, brand positioning, customer segmentation, product development and communications research as well as secondary research, competitive intelligence and forecasting.
Susan earned an MBA from Seattle University and a bachelor's degree in business and marketing from Seattle Pacific University.
As Managing Director, John Meunier co-leads the Syndicated Division at Market Strategies International. In this role, he is charged with building innovative solutions that deliver critical market insights and business intelligence to decision makers across the industries served by Market Strategies. John’s out-of-the-box thinking and creative nature are elemental to this process.
In May 2013, Meunier and his former business partner Christy White joined Market Strategies, bringing with them a series of highly acclaimed syndicated reports focused on the wealth management industry. Now, leveraging Market Strategies’ state-of-the-art technology and deep expertise in a much wider set of industries, the pair is expanding Cogent Reports™ to include syndicated and subscription-based research solutions for all of Market Strategies’ practice areas.
Prior to co-founding Cogent Research in 1996, John held several key positions in Boston City government. He is a graduate of the Harvard University John F. Kennedy School of Government, and earned his BA in English at the University of Massachusetts, Amherst.
Chris Montaglione is Managing Director of the Energy Division at Market Strategies International. With over 20 years of experience, Chris has the expertise to work directly with energy clients in traditional and emerging sectors, including utilities, petroleum, energy conservation, renewable power, and government/regulatory/public policy.
Counted among Chris' specialties are customer and employee satisfaction, retention, and loyalty measurement; competitive market assessments; market segmentation; corporate branding; new product/service development; and strategic planning with executive management.
In prior positions Chris has led research and consulting engagements for Fortune 500 clients in several industries, including energy, healthcare and pharmaceuticals, financial services, mass media, transportation, information services and telecommunications.
Chris is active in the greater market research community, managing a team within Market Strategies International that executes the research behind the American Customer Satisfaction Index (ACSI). Further, Chris has published research projects sponsored by the American Management Association, National Institute of Health, and National Institute on Aging.
Chris earned bachelor degrees in psychology and sociology from the State University of New York College at Geneseo and has completed all coursework and qualifying exams toward his Ph.D. in psychology at Syracuse University.
Katherine Palmer, Ph.D.
As Managing Director, Katy Palmer co-leads the Healthcare Division at Market Strategies International. Katy has more than ten years of market research experience in the pharmaceutical industry and is known for her expertise in the therapeutic areas of central nervous system, women's health and infectious disease.
Her research specialties include advanced quantitative methodologies such as choice-based modeling, segmentation and message testing.
Katy is responsible for designing and managing strategic marketing research for pharmaceutical clients. Since joining Market Strategies in 2000, she has cultivated strong relationships with her clients through her commitment to delivering results that are insightful and actionable.
Katy has authored many articles on infectious disease in leading industry publications including Molecular Microbiology, Infection and Immunity and Journal of Infectious Disease. Prior to joining Market Strategies, she served Eli Lilly and Company as a market research consultant on an antidepressant team within the global market research department. While there, she was responsible for primary market research and forecasts of new products. Katy also served The MattsonJack Group as a pharmaceutical research analyst and consultant where she conducted market opportunity analysis, forecasting and licensing opportunity analysis.
Katy's Ph.D. is in infectious disease from Washington University and she holds a bachelor's degree in biology from Lake Forest College.
As Managing Director, Christy White co-leads the Syndicated Division at Market Strategies International. Christy is responsible for developing the company’s multi-client research solutions, including both syndicated reports and subscription-based services. Christy has a passion for research design and methodology which is a driving force behind the myriad best-in-class solutions she has created in her 25-year research career.
Christy, along with her former business partner John Meunier, joined Market Strategies in May 2013, bringing with them a series of highly acclaimed syndicated reports focused on the wealth management industry. Now, leveraging Market Strategies’ state-of-the-art technology and deep expertise in a much wider set of industries, the pair is expanding Cogent Reports™ to include syndicated and subscription-based research solutions for all of Market Strategies’ practice areas.
Christy is a graduate of the Boston University School of Management, with a degree in business administration and marketing research.
Mark D. Willard
Mark Willard is Managing Director of the Financial Services Division at Market Strategies International. Mark has more than 20 years of experience in research.
A specialist in financial services, Mark most recently held the executive vice president position at Research International, where he led the Financial Services practice and served as general manager of their East Coast offices.
Prior to Research International, Mark was the managing director and founding partner of The Willard and Shullman Group, a full-service research and consulting firm. At Willard and Shullman, Mark managed all consulting and project-related activities and was also the firm's chief methodologist. Before Willard and Shullman, Mark was an internal consultant for Citicorp, where he was involved in the development of virtually all of its customer satisfaction measurement programs worldwide.
Mark has an undergraduate degree in psychology from Hofstra University and has completed coursework toward his Ph.D. in applied psychological research, also at Hofstra.
Steve Wolf is President of the Qualitative Division at Market Strategies International. He leads a team of sophisticated marketers, branding experts, advertising gurus and consultants who inform and inspire confident business decisions among the world’s leading brands.
He has earned a reputation as an inspirational business leader with a unique ability to construct teams of renowned qualitative talent that help brands improve revenue, market share, profitability and long-term asset value. Steve joined Market Strategies to build upon the company’s rich legacy as one of the country’s largest providers of insightful qualitative research.
Prior to Market Strategies, Steve was recruited in 1998 to create and implement the strategy for a brand of qualitative research in the US which became Synovate Qualitative. Under his direction, by 2011, Steve’s team evolved into the second largest qualitative provider in North America. Simultaneously, from 2006 through the end of his tenure at Synovate, Steve was commercial director of Global Qualitative for Synovate, where he helped craft Synovate’s global qualitative offering, which grew to 500+ thought-leading researchers across 61 countries.
Prior to his time at Synovate, Steve turned several underperforming businesses into robustly successful enterprises; he launched a highly profitable marketing research and services division for another firm and earned numerous awards and honors for the sale of large, ongoing research initiatives.
Steve earned a bachelor’s degree in economics with a concentration in marketing from Rutgers College in New Jersey.
Carolyn Ahlstrom, Ph.D.
Carolyn Ahlstrom is a Vice President in the Technology Division at Market Strategies International. She is a RIVA-trained moderator who has nearly 10 years of qualitative and quantitative research experience with B2B and consumer audiences.
Prior to joining Market Strategies, Carolyn held positions at Phoenix Marketing International, TNS and Temple University's Institute for Survey Research.
She earned a doctorate in social and organizational psychology from Temple University, where she taught undergraduate courses in statistics and worked as an independent statistical consultant for a variety of clients.
Reg Baker, Ph.D.
Reg Baker is the former President and Chief Operating Officer of Market Strategies International. He continues to serve the company as a senior consultant on research methods and technologies.
Reg is active in numerous professional associations and industry bodies including AAPOR, CASRO, ESOMAR and the Technical Committee responsible for ISO 20252—Market Opinion and Social Research. He serves on the Executive Editorial Board of the International Journal of Market Research and is a member of the ESOMAR Professional Standards Committee.
Throughout his career, Reg has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, Web and now mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek. Prior to joining Market Strategies in 1995, he was vice president of research services for NORC at the University of Chicago.
Keith Bossey is a Senior Vice President in the Financial Services Division of Market Strategies International. He has over 20 years’ experience in marketing research, management consulting and financial services. His expertise spans branding & communications, customer loyalty, innovation and corporate reputation, and his client base has included leading companies in wealth management, payments, banking and insurance.
Over the years, Keith has earned a reputation for having an excellent balance between research expertise and business acumen within the financial services industry. He is able to tie research findings to business outcomes and communicate findings in a way that is meaningful to a broad set of stakeholders.
Prior to joining Market Strategies, Keith was Senior Vice President, Consulting for one of the world's largest marketing research consultancies where he specialized in the Global Financial Services sector. He has led consulting and business development teams for niche consulting firms specializing in operational effectiveness and strategic communications with Fortune 1000 clients. Keith began his career in financial services marketing, working for firms such as Paine Webber and Mass Mutual.
He earned a B.S. in management/marketing from Binghamton University.
Barbara Deradorian is a Senior Vice President in the Healthcare Division at Market Strategies International. She leads the OTC/HBA sector.
Barbara has more than 25 years of market research experience, including 10 years in the OTC/HBA space. She has managed a wide range of research studies with patients and physicians and is closely involved in all aspects of each project, from design through analytics as well as troubleshooting day-to-day challenges. Barbara has a solid foundation in research principles and a hunger to solve complex problems. She is an expert in numerous types of tactical and strategic studies, including awareness and usage, tracking, segmentation, choice modeling, concept/product testing and brand equity.
Prior to joining Market Strategies, Barbara worked at L’Oreal and Prudential and has long-term experience at Ross-Cooper Lund (now TNS) and Synovate (now Ipsos). She earned a bachelor’s degree in marketing from Farleigh Dickinson University.
Lindsey Dickman is a Vice President in the Financial Services Division at Market Strategies International and has been partnering with clients to develop products, services and brands through both qualitative and quantitative engagements for almost 10 years.
As a RIVA-trained moderator, Lindsey has conducted hundreds of focus groups, one-on-one interviews and online groups/interviews among consumers, financial advisors and institutional investors throughout the world. She has talked to them about their brand perceptions, purchase processes, information resources, market sentiment, ad awareness, message resonance, and client/wholesaler relationships, among other topics.
Her quantitative experience includes management and analysis of more than 10,000 daily global online and telephone surveys, spanning brand tracking, customer experience, ad/message testing and product optimization.
Prior to joining Market Strategies, Lindsey was a senior research manager at The Link Group, where she led ad hoc and tracking research for technology and retail clients. She graduated with high honors from Emory University with a bachelor’s degree in economics and Spanish.
Tony DiPonio is Senior Vice President of Information Systems (IS) at Market Strategies International, with leadership responsibility for all IS operations and management. Specifically, Tony directs architecture and policy, security operations, and the department's operational portfolio including network, enterprise data centers, data collection systems, portals and the system development team.
He has more than 19 years of experience working with market research technologies and operations. Tony works closely with new and existing clients, leading his team to design and implement solutions to meet ever-changing retail market research challenges. He has made substantial contributions to Market Strategies and its clients by developing the company's Computer Assisted Telephone Interviewing (CATI) system, integrated phone and web data collection systems, cloud computing infrastructure and next generation portal platform.
Tony is actively involved in the Council for American Survey Research Organizations (CASRO) and has presented and chaired its Technology Conference numerous times. He also volunteers his expertise as chairperson of the Information Technology Advisory Committee for The Children's Center in Detroit.
Tony earned an MBA and bachelor's degree in computer systems from Eastern Michigan University.
Paul Donagher is a Senior Vice President in the Communications Division at Market Strategies International. His philosophy of the client service industry is driven by a simple desire to use data-driven knowledge to help clients answer their key business issues. Paul is a leader in the Communications group; however, he also applies his research expertise in industries as diverse as hospitality, technology and consumer packaged goods.
Throughout his career Paul has helped his clients use primary research to solve many strategic issues, particularly in the disciplines of new product development/innovation, segmentation, brand management and customer satisfaction. Paul has worked for Natcen, Aberdeen Group, RI and joined Flake-Wilkerson (now part of Market Strategies) in 2006.
He has a master's degree (with distinction) in social research from the University of Strathclyde, Glasgow, UK, and a bachelor's degree in economics and politics from Glasgow Caledonian University, Glasgow, UK.
Theo Downes-Le Guin
Theo Downes-Le Guin is the former Chief Research Officer of Market Strategies International. He has more than 20 years of market and policy research experience and continues to serve the company as a senior consultant.
Specializing in technology research, Theo has expertise in qualitative and quantitative market analysis, brand equity and new product research and has worked with a number of industry-leading computer manufacturing and software companies.
Before merging with Market Strategies, Theo co-founded Doxus, a research consultancy providing marketing and product strategy to leading technology corporations. Prior to Doxus, Theo managed market research analysis and corporate brand research programs at Intel and various health policy survey programs at RAND.
Theo earned a master's degree in applied social research from the University of Michigan and has published and presented on a variety of research topics including internet panel data quality, online qualitative research and sensitive question asking.
Tony Ferreira is a Senior Vice President in the Financial Services Division at Market Strategies International. He leads the Wealth Management sector and consults with leading asset managers, distributors, insurance companies, and investment advisory firms. Tony has initiated, managed, and delivered strategic research and consulting on product development, customer loyalty, brand equity, service improvement, pricing, and market segmentation for over 24 years.
Before joining Market Strategies International, Tony held managing director, research director, vice president of research, and senior analytical roles at Cogent Research, Sun Life Financial, MFS Investment Management, Harvard Pilgrim Health Care, and Abt Associates. He has directed domestic and international advisor, plan sponsor, plan participant, institutional investor, and high net-worth investor research on many financial products and services including mutual funds, ETFs, DC plans, SMAs, alternative investments, institutional separate accounts, 529 plans, variable/fixed annuities, and IRAs.
Tony holds an MBA degree, with a concentration in strategic marketing, from the Suffolk University Sawyer School of Management, where he graduated with honors. Tony is a former FINRA registered representative and holds Series 26 and Series 6 licenses. He is a current member of the Insured Retirement Institute (IRI) research committee, and held similar roles at the Investment Company Institute (ICI) and LIMRA’s Market Research Committee. Tony has been a speaker and moderator at many wealth management events and client conferences, and has been quoted in many industry periodicals including Wall Street Journal, Financial Times, Money Magazine, InvestmentNews, Ignites, FundFire, Research, Financial Planning, Registered Rep, National Underwriter, and Life & Health Agent.
Jack Fyock, Ph.D.
Jack Fyock is a Vice President in the Healthcare Division at Market Strategies International.
A social psychologist, Jack has directed many innovative projects in formative research, communications research, message development and program evaluations. He has extensive experience in Medicare communication research and has published work in the Health Care Financing Review, a peer-reviewed journal, related to beneficiary perceptions of the Medicare program as well as on beneficiary reactions toward healthcare delivery.
Prior to joining Market Strategies, Jack owned his own research company, was a senior manager with BearingPoint, and served as the principal research lead on Centers for Medicare & Medicaid Services (CMS) communications research and evaluation projects.
Jack received his bachelor's degree from Randolph-Macon College and his master's and doctorate degrees in social psychology from the University of Maryland at College Park.
Randy Hanson is a Vice President in the Marketing & Data Sciences Division at Market Strategies International. He has more than 25 years of research experience executing a wide array of research, consulting and statistical responsibilities.
Randy is a sought-after consultant, internally and externally, on most aspects of marketing strategy and marketing research. He is a nationally recognized expert in applications of Customer Experience Management, in particular Churn/Retention, Commitment, Loyalty and Customer Satisfaction. Randy designs, develops and implements project-specific approaches and multivariate analyses and is particularly adept at designing original solutions when textbook solutions fail.
He is a Phi Beta Kappa and Magna Cum Laude graduate of the University of Missouri, where he earned a bachelor's and master's degree in statistics, and later an M.B.A. with a marketing emphasis. He was honored as Best Graduate Instructor in the Department of Statistics and Outstanding Marketing Student in his M.B.A. program.
Randy has published several articles in industry periodicals and journals. He enjoys teaching and has delivered tutorials and speeches at leading national conferences.
Jack Horne is a Vice President in the Marketing & Data Sciences Division at Market Strategies International. He has worked as an applied statistician for more than 20 years in fields as diverse as technology and communications; financial services; healthcare and drug development; biochemistry and sensory perception of foods; and consumer packaged goods.
Over the past ten years, Jack has focused exclusively on market research applications and is well-versed in a wide array of methods including choice modeling, segmentation, key drivers analysis and other advanced regression techniques. He especially thrives on moving the field of choice modeling forward and building complex designs, models and simulators to answer his clients' critical business questions. Jack has a solid underpinning of the mathematical theory behind these methods and has a knack for explaining them in an easy-to-understand, actionable way.
He is an active member of the American Marketing Association and the American Statistical Association.
Randall Hula is a Vice President in the Energy Division at Market Strategies International with more than two decades of market research consulting experience. Whether researching customer experience management, segmentation or product and service evaluation, his ultimate goal is to deliver insights that build stronger bonds between brands and customers.
Over the years, he has worked with clients across every major industry, including healthcare, telecommunications, financial services and consumer goods, to name a few. His broad experience across industries, research methods (qualitative and quantitative) and analytic techniques has helped him understand that, regardless of industry, consumers face similar decision processes, and it is within these processes that he focuses on understanding the deep, multilayered relationships between businesses and their end customers.
Randall attended the University of Arkansas and continued his education at Harding University, where he earned a BBA with an emphasis in advertising and marketing.
Erin Leedy is a Senior Vice President in the Technology Division at Market Strategies International. She has been conducting technology research since 1996, focusing on the development of new hardware, software and services for the consumer and business markets.
Erin has led numerous international research engagements, conducting research in both established and emerging markets.
On the qualitative side, Erin is a skilled focus group moderator who specializes in observational and contextual site visits, modified ethnographic approaches, out-of-box and beta testing and product placements in consumer and business environments. Her quantitative expertise includes customer profiling, market exploration, segmentation and choice modeling. Whether employing qualitative or quantitative approaches, Erin is passionate about research that informs new product development.
Prior to joining Market Strategies in 2005, Erin was a senior researcher with Gartner Custom Research. She graduated cum laude from The Ohio State University with a bachelor's degree in industrial design.
Jack Lloyd is a Senior Vice President in the Energy Division at Market Strategies International. With more than 20 years of experience in market research and management consulting, he has led domestic and international projects for Fortune 100 clients in many industries, including energy, automotive, telecommunications, computers, financial services, pharmaceuticals, consumer products, airlines and the media.
He is well versed in state-of-the-art quantitative techniques and has strong expertise in executive interviewing, focus group leadership and qualitative research. In addition, he is adept at translating complex research findings into practical strategic advice.
Throughout his career, Jack has helped clients address a full range of strategic marketing issues including customer loyalty and retention, market analysis and forecasting, branding/corporate reputation, segmentation, new product/service research and competitive analysis.
Prior to joining Market Strategies in 2002, Jack worked at leading companies, the most recent being Opinion Research Corporation where he served as associate director of brand research. He has also been: an independent consultant focusing on customer loyalty research and modeling, service quality/productivity improvement and brand research for energy utility clients; marketing research manager at Southern California Edison where he helped to prepare the company for competition in California's electricity market; and founder of IdeaNet, a website giving corporate strategists access to advice from leading business schools and consulting firms. Jack has also served The Futures Group (TFG, now part of Deloitte Consulting), a management consulting firm specializing in strategic market analysis and long-term planning for companies facing changing and uncertain conditions.
Jack earned an MBA from the Yale School of Management, where he concentrated in marketing strategy and quantitative methods. He also earned a master's degree in political science from York University in Toronto and a bachelor's degree in political science from Michigan State University.
Pamela S. McGill
Pamela McGill is a Senior Vice President in the Communications Division at Market Strategies International. Coming to Market Strategies through its merger with Flake-Wilkerson, Pam has 23 years of experience in the industry and previously held the title of director of research.
In her current role, Pam works closely with clients to develop appropriate research studies to meet their needs. In addition to recommending individual projects, she strives to build partnerships with her clients to provide complete research programs to sustain them into the future.
Previously a senior consultant with another marketing research firm in Arkansas, Pam has worked with clients across a range of industries. Her familiarity with National Committee for Quality Assurance requirements has added value to healthcare research. At the same time, Pam has had significant involvement in telecommunications, utility and financial services research.
Pam graduated cum laude from the University of Arkansas at Fayetteville with a bachelor's degree in marketing. She also holds a master's degree in business administration from the same institution.
Carter Mills is Director of Data Sciences in the Marketing & Data Sciences Division at Market Strategies International. He is recognized as an insightful problem solver when it comes to business intelligence and data integration. Balancing speed, cost and complexity, Carter delivers solutions that help businesses gain a competitive edge in the marketplace.
Carter specializes in the design and implementation of purpose-built analytic datamarts, as well as business intelligence tools and knowledge mining techniques used to maximize their value. Through the integration of attitudinal and behavioral data, he is known for taking complex problems and delivering solutions that are easily communicated and actionable at any level within an organization.
Prior to Joining Market Strategies, Carter served as a senior vice president at Bank of America where he created and led the enterprise-wide customer relationship management analytics team. He has also applied his data-based competitive intelligence experience in the financial services, retail, transportation, telecommunications, chemical and entertainment industries.
Carter earned a bachelor’s degree in banking and finance from Mississippi State University.
Gregory Mishkin is a Vice President at Market Strategies International, working across all divisions and serving as the company’s primary subject matter expert for the wireless communications industry.
His responsibilities include managing and growing key client relationships within the Communications Division while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies’ traditional market research solutions. He is known for turning extremely complex data into actionable insights and providing competitive advantages for his clients.
Prior to joining Market Strategies, Mishkin worked at comScore, Inc. where he, most recently, served as vice president of telecom and wireless. While there, he was responsible for building innovative big data market research solutions for leading telecommunications companies worldwide. Prior to comScore, Mishkin was a key member of AT&T Mobility’s market research team, focusing on proprietary big data research solutions. Currently, he has five patents pending related to data-focused market research methodologies.
Mishkin earned a master’s degree in business administration from Kennesaw State University in Kennesaw, GA; a master’s degree in clinical psychology from University of Hartford in Hartford, CT and a bachelor’s degree in psychology from Union College in Schenectady, NY.
Gregg Peterson is the Senior Vice President of Operations at Market Strategies International. Gregg is responsible for all Research Operations and Integrated Research Centers—providing strategic and tactical leadership as well as financial oversight.
He also plays a key role in furthering the integration of new assets as they come on board as a result of mergers and acquisition activities supported by the VSS-Market Strategies financial partnership.
Previously, Gregg was an executive vice president at Ugam Solutions, a leading provider of outsourced operations and analytics services to the marketing research industry based in India, where he focused his time on strategy, international expansion, new business development and account management. Prior to joining Ugam, Gregg spent 6 years as the executive vice president for North American Operations at marketing research agency Millward Brown.
During his career Gregg has helped shape corporate strategy and successfully led the development and implementation of technology solutions as well as significant process improvements and organizational change initiatives for companies involved in the market research industry.
Gregg has completed graduate study courses in the School of Social Service Administration at the University of Chicago and holds a B.A. in both Business Administration and Sociology from Augustana College.
Bob Rayner, Ph.D.
Bob Rayner is a Senior Vice President in the Marketing & Data Sciences Division at Market Strategies International. He is a statistician and econometrician with over 15 years of experience with advanced analysis techniques, including conjoint/discrete choice, marketing mix models, market segmentation, perceptual maps, and structural equations modeling.
Over the last five years, Bob has led the analytical team at Market Strategies in over 65 conjoint/discrete choice and related new-product studies covering a wide range of study objectives, including demand forecasts, product optimization, and product line extensions.
As a senior statistician, Bob was the analytical team member in satisfaction research relating key drivers to overall satisfaction and retention/profitability.
Bob is a member of the American Marketing Association, the American Statistical Association, and the American Association for the Advancement of Science. He has earned a Ph. D. in statistics and management science from the University of Michigan, an MBA from the University of Utah and a B.S. in mathematics from the University of New Hampshire.
Raymond Reno, Ph.D.
Raymond Reno is a Senior Vice President and Senior Marketing Scientist in the Marketing & Data Sciences Division at Market Strategies International. Ray is recognized as a creative problem-solver who brings to Market Strategies an extensive training in analytics and methodology, as well as a keen understanding of the consumer and brand issues businesses face.
Ray specializes in the design of consumer segmentations and market frameworks, assessment of the differentiation of brand equities and the identification and quantification of potential brand value propositions. He has applied these techniques across numerous industries including telecommunications, financial services, insurance, pharmaceutical and healthcare.
Prior to joining Market Strategies, Ray served the Chicago-based consulting firms of McKinsey & Company and Envision as a marketing/branding expert within the pharmaceutical, insurance and service industries. He also served the University of Notre Dame as an assistant professor of social psychology for seven years.
Ray earned a Ph.D. and master's degree in social psychology from Arizona State University as well as a bachelor's degree in psychology and English from Adrian College.
Dale Schreiner is a Vice President in the Technology Division at Market Strategies International. He has spent his career researching trends in the technology and commercial printing marketplaces.
Prior to joining Market Strategies, Dale was a senior researcher at Hewlett-Packard, where he was responsible for providing market-based consultation to the Indigo digital press business. He has held a number of client- and vendor-side research positions as well, focusing on segmentation, market sizing, product development and marketing program development.
Dale earned his honors bachelor's degree in philosophy with a concentration in philosophy of science from Lewis & Clark College.
Kendra Schuchard is a Vice President in the Healthcare Division at Market Strategies International. She has more than 10 years of pharmaceutical market research experience and is known for her expertise in brand development and brand loyalty tracking studies.
Kendra joined Market Strategies in 2007 and is responsible for managing the ongoing partnerships with several key pharmaceutical clients. Her ability to understand the business issues and problems facing her clients is the key to her insightful research. Kendra’s research specialties include quantitative methodologies for testing new product concepts, brand communications testing and insightful brand loyalty tracking programs.
Prior to joining Market Strategies, Kendra spent six years as a market researcher for Eli Lilly and Company, working in neuroscience and diabetes on global prelaunch brands as well as in-market brands. She helped to launch a major global brand in neuroscience and develop the post-launch market tracking programs. Kendra was also instrumental in the development and support of new treatment options and life cycle plans for several diabetes products.
She earned a master’s degree in marketing research (MMR) from the University of Georgia and a bachelor’s degree in marketing and finance from Central Michigan University.
Lawrence Wu serves as Vice President in the Financial Services Division at Market Strategies International. He has 20 years of experience in primary market research and consulting, specializing in customer experience and engagement.
Lawrence has been responsible for managing customer satisfaction programs for a number of Fortune 1000 companies and has deep experience in automotive, financial services and consumer electronics. In particular, he has a passion for providing voice of the customer insight to help companies make better business decisions.
Prior to joining Market Strategies, Lawrence was a senior director at J.D. Power and Associates, and he was a senior consultant at Andersen Consulting (now Accenture).
He earned an MBA and a bachelor’s degree in economics with a minor in Chinese from the University of Michigan in Ann Arbor, graduating with high distinction for both degrees.