Market Strategies International

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MROC Insight on Uninsured Americans

In this Quirk's article, Dawn Hunter and Jessica Bettelheim use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of insights MROCs can generate.

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Recent Blog Post

Swimming with a Big Fish

Market Strategies recently released its Hospital Brandscape® report in four major markets—Boston, Chicago, Philadelphia and Atlanta—to help hospital executives understand how consumers perceive their brand. How does your brand stack up?

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