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Recent Blog Post

Identity Versus Aspiration

Pundits have covered the key drivers of Donald Trump’s voter appeal but few have mentioned a secondary theme: aspiration. It is this aspect of Trump’s candidacy that has tangible implications for brand management.

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Current News and Events

OmniShopper 2016

Sunday, July 10, 2016 — Paul Donagher, Managing Director of Market Strategies' Consumer & Retail division, will present “The Secret to Omnichannel Retail Success” at OmniShopper 2016 in Chicago.

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