Market Strategies International

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MROC Insight on Uninsured Americans

In this Quirk's article, Dawn Hunter and Jessica Bettelheim use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of insights MROCs can generate.

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Current News and Events

WSJ: CNBC to Stop Using Nielsen for Ratings

Tuesday, January 6, 2015 — Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. Instead, it has retained Cogent Reports from Market Strategies International for the task.

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Scam Alert: An organization with no connection to Market Strategies has been placing fraudulent calls to consumers claiming to be from Market Strategies »